LG Unveils Latest OLED evo TVs with 144 Hz Refresh Rate

[TheLostSwede]

LG Electronics (LG) is introducing the company's 2024 OLED TV lineup, taking home entertainment experience to a new level. Powered by the company's latest AI processor with 4-fold higher AI performance, these new additions to the OLED lineup deliver unparalleled viewing experiences with even more vibrant, lifelike picture quality.

Driven by a customer-centric approach, LG's "Sync to You, Open to All" vision expresses the company's aim to create personalized experiences for every lifestyle, with products that are accessible to all. To this end, LG's webOS smart TV platform provides tailored solutions and services with an expanded ecosystem featuring extended connectivity, offering unique encounters as a media and entertainment platform company to provide the ultimate TV experience for all.




LG is introducing the all-new and expanded OLED TV lineup for 2024 with a cutting-edge AI-powered processor; developed by LG, exclusively designed for OLED TVs. Notably the LG SIGNATURE OLED M4 and LG OLED G4 TVs are equipped with the new α (Alpha) 11 AI processor, which effectively enhances picture and audio quality. This provides a 70 percent improvement in graphic performance and a 30 percent faster processing speed compared to its predecessor.

LG's newest OLED TVs come with upgraded AI upscaling utilizing precise pixel-level image analysis, to effectively sharpen objects and backgrounds that may appear blurry. All driven by the discerning judgment of the AI itself, the company's OLED TVs deliver a more clear and vibrant viewing experience. Moreover, the ingenious AI processor adeptly refines colors by analyzing frequently used shades that best convey the mood and emotional elements intended by filmmakers and content creators. Dynamic Tone Mapping Pro splits pictures into blocks and fine-tunes brightness and contrast by analyzing variations in brightness where light enters the scene, creating images that look more three-dimensional.

This all culminates with the LG SIGNATURE OLED M4, LG's wireless OLED TV. Now available in a new 65-inch screen size, allowing for a diverse range of screen options. From the versatile 65-inch model to the 97-inch giant, cleaner and distraction-free viewing is easily attainable. The innovative wireless Zero Connect Box completely eliminates all connected cables. The OLED M4 is the world's first TV with wireless video and audio transmission at up to 4K 144 Hz, delivering superior OLED performance with accurate details and an elevated sense of immersion.

"Bolstered by a class-leading OLED TV and impressive QNED lineup, LG continues to assert its dominance in the premium TV market with the promise of the best possible customer experience through a distinguished selection of content and services available on the company's webOS smart TV platform," said Park Hyoung-sei, president of the LG Home Entertainment Company.

Besides offering impressive picture quality, AI Sound Pro offers richer and fuller audio while leveraging the built-in speakers' virtual 11.1.2 surround sound to build the perfect viewing environment. AI technology also effectively separates vocals from soundtrack to enhance the clarity of dialogue, and seamlessly elevates the audio as if it were emanating naturally from the center of its screen.

LG's latest OLED evo models gain further credibility for their razor-sharp picture quality with the Video Electronics Standards Association's (VESA) ClearMR certification.

LG OLED TV's reputation as the ultimate gaming TV is secure with the latest models featuring several gaming advantages including an impressive 4K 144 Hz refresh rate and comprehensive HDMI 2.1 features. These advanced TVs also come with Game Optimizer to let gamers easily switch between display presets designed for different gaming genres, and support NVIDIA G-SYNC Compatible and AMD FreeSync to eliminate immersion-breaking tearing and stuttering for the most dynamic, true-to-life gaming experience.

LG elevates the home entertainment experience even further with versatile personalization and added convenience. By utilizing the latest version of webOS, users can create up to 10 individual profiles to tailor the experience. LG's latest smart TVs can even recognize users' voices based on profiles and offer personalized recommendations by interpreting patterns from comprehensive usage history.

Based on individual profiles, users can customize the Home screen in the latest webOS smart TV platform and set up their personalized settings with minimal effort. This allows them to access their favorite services and content effortlessly and benefit from a personalized Picture Wizard, a service that lets them adjust image quality to their liking. Making the user experience even more seamless, the Home screen's user-friendly interface provides a preview of their most recently watched content, which means they can easily access information about recently used apps and play videos promptly and effortlessly.

With the webOS Re:New program, LG is offering the latest webOS upgrade to existing LG Smart TV owners to give them an up-to-date TV experience for the next five years. This upgrade applies to the company's 2022 OLED TV models and 2022 QNED Mini LED 8K models, and in the future, will be extended to more LG TV products worldwide as well, enabling the customers who purchase these LG TVs to benefit from distinctive user experiences thanks to the continuous five-year webOS upgrade.

LG is committed to delivering the best user experiences to everyone by enhancing the accessibility of its products and facilitating seamless experiences across multiple devices. LG 2024 smart TVs with the latest webOS can interact with smart home devices supporting Matter, the universal standard for smart home IoT interoperability. The newest LG TVs also support Apple AirPlay and Google Chromecast built-in for improved compatibility with mobile devices, allowing users to effortlessly cast content from a device to their ultra-large screen to unlock exceptional viewing at home.

For an enriched home entertainment experience with heightened immersion, LG OLED TVs and QNED TVs effortlessly pair with LG soundbars through WOWCAST Built-in, resulting in superior audio quality from seamless wireless connectivity. WOW Orchestra creates three-dimensional audio immersion, with the TV's built-in speakers and soundbar working in harmony to present a unified audio system.

To enhance the user experience for individuals with diverse abilities, LG TVs offer a wide range of accessibility features within Quick Card's Accessibility section. This means that everyone can now effortlessly find accessibility features on the Home screen, including useful services designed to support disabilities. Additionally, remote control tutorials and chatbot services help users access services with just their voice.

Visitors to CES 2024 will have the opportunity to explore LG's latest innovations and achievements in creating a smart, better life, from January 9-12 at the company's booth (#16008, Las Vegas Convention Center).

View at TechPowerUp Main Site | Source

 

[nizhib]

I opened the article to see if there is anything new with C-series, instead I was bashed with "Driven by a customer-centric approach, LG's "Sync to You, Open to All" vision expresses the company's aim to create personalized experiences for every lifestyle" and refused to proceed further.

Also GPTZero shows that there is a 65% probability this text was entirely written by AI.

Who is the target audience for all these words?

 

[Dr. Dro]

PR overload! So, the highlights are:

- New α11 SoC exclusive to G4 and M4 wireless model
- 144 Hz refresh rate for C4 and up
- Low-end B4 finally receives four HDMI 2.1 ports
- One USB port removed on G4 when compared to G3
- MLA panel remains exclusive to G series this year
- VESA motion blur certification on higher-end models
- Chromecast functionality added (will likely come as a software update for earlier models)
- No new media decoding formats supported
- 2022 and newer OLED and QNED 8K models will receive 5 years of webOS updates

I opened the article to see if there is anything new with C-series, instead I was bashed with "Driven by a customer-centric approach, LG's "Sync to You, Open to All" vision expresses the company's aim to create personalized experiences for every lifestyle" and refused to proceed further.

Also GPTZero shows that there is a 65% probability this text was entirely written by AI.

Who is the target audience for all these words?

Regarding C-series it doesn't get α11 SoC, it gets 144 Hz but it doesn't get MLA upgrade

Nothing of this is giving me any FOMO as a G3 owner tbh

 

[wNotyarD]

Nothing of this is giving me any FOMO as a G3 owner tbh

Not even to me as a C1 owner, really. Will make it work until it can't anymore.

 

[Wavetrex]

Increased segmentation...

They noticed most people aren't buying anything above "C" series so now they basically relegated C to the low-end just like B, and only the G and M are "new generation".
The rest is just uninteresting refreshes.

I have a rather old (by now) C9, but none of the newer C series entice me to upgrade.

 

[SOAREVERSOR]

Increased segmentation...

They noticed most people aren't buying anything above "C" series so now they basically relegated C to the low-end just like B, and only the G and M are "new generation".
The rest is just uninteresting refreshes.

I have a rather old (by now) C9, but none of the newer C series entice me to upgrade.

There's not enough too upgrade for here and most people keep TVs for a decade anyways.

 

[Dr. Dro]

Increased segmentation...

They noticed most people aren't buying anything above "C" series so now they basically relegated C to the low-end just like B, and only the G and M are "new generation".
The rest is just uninteresting refreshes.

I have a rather old (by now) C9, but none of the newer C series entice me to upgrade.

The big problem with the business strategy of making yearly incremental releases with TVs is that... people don't replace their TVs like phones, especially if they do the job just fine. TVs are large and difficult to replace in the household, and considered that they're expensive appliances, you'd be hard pressed to see a household that is going to buy a new TV every decade.

There's not enough too upgrade for here and most people keep TVs for a decade anyways.

I only plan to replace my 2023 G3 with a 2030 G-series, or if I end up doing great in the cash department, that year's Z-series. At that point I will be 37 years old. It'd be the time to treat myself to something like that or it's never happening.

 

[Ravenmaster]

Disappointing news. Considering Samsung already did the 4K 144hz thing in their TV's last year. And at Gamescom last September several manufacturers revealed 4K 240hz monitors. LG are dropping the ball in 2024.

 

[Zforgetaboutit]

My LG OLED is 6.5 years old. Its basic browser doesn't work that good, with an increasing number of common websites warning of incompatibility or not loading at all. It seems LG cheaped out in this regard, with not enough (choose some/all) CPU power, RAM, or browser support. I wished they first maintained support for my set, rather than worry about "AI".

 

[VagotronPrime]

Every year is a slight improvement. Not enough to justify upgrading my C9, but its better (144Hz). I have said since I bought the C9 I'll upgrade when the size up becomes cheap enough or when they do either 240Hz or 8K. The brightness improvements from the C9 to now are nice, but not enough to justify a new tv in my use case. Its nice to see the B series get a little improvement, even though I will still recommend the C over the B.

 

[Dr. Dro]

Every year is a slight improvement. Not enough to justify upgrading my C9, but its better (144Hz). I have said since I bought the C9 I'll upgrade when the size up becomes cheap enough or when they do either 240Hz or 8K. The brightness improvements from the C9 to now are nice, but not enough to justify a new tv in my use case. Its nice to see the B series get a little improvement, even though I will still recommend the C over the B.

More Hz is not necessarily better, and from 120 to 144 you're hard pressed to notice a difference. It seems LG wishes to reserve the latest-generation MLA panel to the G-series, and 8K OLEDs will likely remain exclusive to the exquisitely expensive Z-series for quite a while still.

 

[Soul_]

Same here. Happy with my C9, would rather wait for them to add DTS again before I even think about "upgrading" .

 

[FrostWolf]

I just purchased a 65" LG C3 several weeks ago when my 60" Panasonic TCP-VT60 plasma gave up the ghost.

I'm getting sick of "We've added AI!" to everything, nor would I want AI in a television...that just makes me think a vendor would use it not to enhance my experience but to enhance their advertising profits by tracking me further. And given that every OLED manufacturer has built-in ads, I have a hard time believing I'm wrong here.

The C3 has a beautiful picture, and I have no remorse in the idea that it will be disappearing from shelves, or that the new one has "xx times more processing power" or 24Hz more refresh rate. I have a PS4 Pro, an Intel NUC11, and a 5.1.2 soundbar attached and there's nothing more I'm really going to get from going a generation newer.

 

[TheLostSwede]

nor would I want AI in a television...

A lot of the "AI" in TVs is used for image upscaling, so you'd actually want it for that... Just saying.

 

[Alan Smithee]

They have "Game Optimizer to let gamers easily switch between display presets designed for different gaming genres" but they don't mention if they've finally supported PC power management.
144Hz is nice but I wouldn't upgrade my C1 42" unless they've added power management since that's the one big annoyance.

Also - Now we have 144Hz but 3D is still gone; we could have finally gotten 72Hz per eye for the ultimate 3D experience. Sure, 3D is a niche thing but how much would it really cost them to add it back? Particularly for those Avatar fans (The Way of Water was released on 3D Blu-ray).

 

[Dr. Dro]

A lot of the "AI" in TVs is used for image upscaling, so you'd actually want it for that... Just saying.

Honestly, even then we have kind of reached a point where it's redundant. For use as a monitor, I find that using game mode and disabling the entire upscaling thing is actually the desirable thing, at least with my G3. I turned off as much processing as possible over latency concerns and it`s actually a lightning quick gaming panel that way. For use with movies, I kind of just enable Filmmaker Mode on the TV and it already looks bloody amazing before even tweaking anything. Soooo, idk really. The whole AI thing seems like an oversell.

Also - Now we have 144Hz but 3D is still gone; we could have finally gotten 72Hz per eye for the ultimate 3D experience. Sure, 3D is a niche thing but how much would it really cost them to add it back? Particularly for those Avatar fans (The Way of Water was released on 3D Blu-ray).

I do not believe 3D will ever return. TVs haven't supported that in about a decade at this point.

 

[konga]

Increased segmentation...

They noticed most people aren't buying anything above "C" series so now they basically relegated C to the low-end just like B, and only the G and M are "new generation".
The rest is just uninteresting refreshes.

Yep. The fact that the C4 still isn't getting last year's big new thing, MLA, says it all. I suppose Samsung isn't applying enough pressure with QD-OLED. But while LG is stagnating with their affordable C and B series, Hisense and TCL is going to take the upper-midrange market from them with their QLED TVs. We're seeing TVs with over a thousand local dimming zones that cost less than the C3 already.

 

[Baba]

I have 2 LG monitors 4K60 32UK550 and 1440p 144hz 27gl850. However, when it comes to TVs, I don't see LG being competitive with Samsung. Their C series is desirable in the 42" range only because Samsung does not have that size OLED. Samsung S90C OLED competes with LG G3 while being priced at LG C3 levels. If you're buying a 55+ OLED, you should look at the S90C.

Second Generation QD-OLED Panels from Samsung, Improvements and Changes for 2023 - TFTCentral

An article looking in to Samsung's QD-OLED panel tech along with the improvements being promoted for their 2023 second-generation

tftcentral.co.uk

 

[Minus Infinity]

So another year of useless C series updates. Glad I went for mini-led for now at less than half the price of C3. Maybe come 2028 LG will have something worthwhile for the C series, it might get MLA by then. Seriously I wonder if Samsung's gen 3 QD-OLED TV's will have worthwhile improvements?

 

[TheLostSwede]

Honestly, even then we have kind of reached a point where it's redundant. For use as a monitor, I find that using game mode and disabling the entire upscaling thing is actually the desirable thing, at least with my G3. I turned off as much processing as possible over latency concerns and it`s actually a lightning quick gaming panel that way. For use with movies, I kind of just enable Filmmaker Mode on the TV and it already looks bloody amazing before even tweaking anything. Soooo, idk really. The whole AI thing seems like an oversell.

Redundant? Sorry, but do you know how many cable services globally only offers 1080i60 video? Without a good upscaler, it's going to look like arse on a 4K TV. AI or whatever is admittedly just marketing, but the need of a good upscaler is far from redundant.

 

[FrostWolf]

Yep. The fact that the C4 still isn't getting last year's big new thing, MLA, says it all. I suppose Samsung isn't applying enough pressure with QD-OLED. But while LG is stagnating with their affordable C and B series, Hisense and TCL is going to take the upper-midrange market from them with their QLED TVs. We're seeing TVs with over a thousand local dimming zones that cost less than the C3 already.

Samsung supporting HDR10/HDR10+ but not supporting Dolby is a missed opportunity in my book; LG supports them all. Sony and Samsung's mini-LED tech is both excellent, I just found a limitation or two in the number of ports or another feature or two, combined with the fact that LG's OLED was only marginally more expensive. And while Sony rated slightly higher, they cost significantly more in my market for OLED.

Hisense's issue is their buggy software, among other things. Though they've come a long ways in a short time, and their upper end models have considerably increased screen quality from what they once were. TCL isn't bad either, I'd choose them over Hisense, but still, OLED really wins the day and I'd say it will continue to for another couple of years.

Redundant? Sorry, but do you know how many cable services globally only offers 1080i60 video? Without a good upscaler, it's going to look like arse on a 4K TV. AI or whatever is admittedly just marketing, but the need of a good upscaler is far from redundant.

The key is going through RTings and other decent sources and finding what works well. Aside from sports fanatics, many are cutting the cord for streaming services, but I went through the reviews for scaling quality. LG and Sony OLEDs had much better scaling quality for legacy content than Samsung. Sony was rated as having the best image processing, but cost significantly more and also was missing a feature or two I specifically wanted that the LG had. So between the Samsung,Sony,and LG TVs in the 65" size and price range I was looking at, the LG won. The top-end of all three brands was reviewed as a little better, but not enough to pay the additional price.

Admittedly, I'd still have been perfectly happy with my Panasonic 60" plasma (before it died) at 1080p for most uses; the key points for OLED were brightness and warmer colors, with secondary knowledge that I'll save some on my power bill as well. For what I use my TV for, 4k is sometimes useful, 8k definitely wouldn't be. And with any processor technology, you have diminishing laws of return; at some point, a given image processor will be able to do everything you can do at a given resolution, and to need more you need a higher resolution (and even then, garbage-in-garbage-out; you can only upscale low quality to a point before you're trying to put lipstick on a pig).

 

[TheLostSwede]

The key is going through RTings and other decent sources and finding what works well. Aside from sports fanatics, many are cutting the cord for streaming services, but I went through the reviews for scaling quality. LG and Sony OLEDs had much better scaling quality for legacy content than Samsung. Sony was rated as having the best image processing, but cost significantly more and also was missing a feature or two I specifically wanted that the LG had. So between the Samsung,Sony,and LG TVs in the 65" size and price range I was looking at, the LG won. The top-end of all three brands was reviewed as a little better, but not enough to pay the additional price.

You're aware that the world doesn't revolve around the US, right? Even the main telco company in Sweden has a streaming service, but it's technically a cable service over the internet and they are limited to 1080 resolution as well and the quality using their own streaming box is just appalling and if their app is supported by your 4K TV, you still only get overly compressed 1080 video, so a good upscaler really matters in a lot of places.

Also, most older people still watch linear TV and would need decent upscaling for it too look good if they invest in a new TV.

 

[Dr. Dro]

Redundant? Sorry, but do you know how many cable services globally only offers 1080i60 video? Without a good upscaler, it's going to look like arse on a 4K TV. AI or whatever is admittedly just marketing, but the need of a good upscaler is far from redundant.

Yeah, I know. Over the air TV here is actually 1080i as well. It looks disgusting, but AI or not. Most source media at 1080p looks "just fine" on the α9 Gen 6 upscaler, though IMO

 

[TheLostSwede]

Yeah, I know. Over the air TV here is actually 1080i as well. It looks disgusting, but AI or not. Most source media at 1080p looks "just fine" on the α9 Gen 6 upscaler, though IMO

LG's 2023 OLED TV lineup brings new Alpha Gen6 processor and webOS updates

With the latest image processing power, self-lit picture, and an enhanced webOS experience, this lineup has LG's most advanced OLED TVs to date.

9to5toys.com

 

[FrostWolf]

You're aware that the world doesn't revolve around the US, right? Even the main telco company in Sweden has a streaming service, but it's technically a cable service over the internet and they are limited to 1080 resolution as well and the quality using their own streaming box is just appalling and if their app is supported by your 4K TV, you still only get overly compressed 1080 video, so a good upscaler really matters in a lot of places.

Also, most older people still watch linear TV and would need decent upscaling for it too look good if they invest in a new TV.

You're aware of what I mentioned about upscaling, right? It seems a lot like you ignored my comments on the fact that 1) You can find great upscaling now (example being the processor you listed above which is already in the LG C3 television), you just need to search reviews for the TVs that do the best job at scaling quality (note: that would be Sony and LG according to RTings current reviews), and that it would not be untrue that at some point, you can't make an image any better than it's going to be no matter what processing power you have, because 1) the processor will be fast enough for the given resolution of the TV, and 2) you can only make an average image so good, which is a given fact.

Try and make a still image of mediocre quality good using a software enhancement tool; you can only get so far, even with the best equipment and software there is. The same is true of a sequence of images being played out at 60fps or more. You'll hit a wall of how good it can actually look. Yes, the power of the image processing chip is important, because it needs that power to keep up with motion video, but my points 1 and 2 still stand, you can and will hit a wall at some point.

Whether we've hit that wall at 4k or not is up for debate, but I'd be willing to bet that with upper-middle-end to top-end TVs, we're likely getting close with 1080 content. There's only so much jiggery-pokery you can do.

P.S. I will say that the "AI-enhanced" sound of the LG C3 is greatly improved when turned on over being turned off, though it doesn't compete with a 5.1.2 Dolby Atmos sound bar or speaker setup.