I too am surprised they are retiring the brand. Plenty of examples of the actual company being closed down, but the brand retained. Swapping branding is (relatively) easy, while swapping entire engineering teams and manufacturing lines is not. I've never heard of SSSTC, and with the typical consumer research, would probably pass on that in favor of a more recognizable brand.I can't believe how many people are bashing Plextor. They are legendary for their CD burners, IMO. They were the best and everyone knew it back then.
It is sad to see the name die, but as a consumer; I'm not buying an SSD because it has the Plextor name on it. I won't use this as an opportunity to rant more about how mergers and acquisitions continue to erode capitalism. I think if they hadn't been acquired, Plextor probably would have gone belly up anyway.