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Higher DRAM and NAND Prices this Year, if Suppliers can Control Output

TheLostSwede

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TrendForce's latest analysis reveals that the downswing of DRAM contract prices, which had lasted for eight consecutive quarters since 4Q21, was finally reversed in 4Q23. Likewise, NAND Flash rebounded in 3Q23 after four quarters of decline. The persistence of this rally in memory prices during 2024 will largely hinge on suppliers' ongoing and effective control over their capacity utilization rates.

According to TrendForce Senior Research Vice President, Avril Wu, the first quarter of this year is already shaping up to be a season of growth, with TrendForce confirming its initial projections: a hike of around 13-18% QoQ for DRAM contract prices and a hike of 18-23% for NAND Flash contract prices. Despite a generally conservative outlook for overall market demand in 2Q24, suppliers in both DRAM and NAND Flash markets have begun raising their capacity utilization rates since the end of 4Q23. Furthermore, NAND Flash buyers are anticipated to complete their inventory restocking in advance in 1Q24. Due to the rise in capacity utilization rates and earlier restocking efforts, leading to a more moderated QoQ price increase of 3-8% for both DRAM and NAND Flash contract prices for 2Q24.




As for 3Q24, the period will see the arrival of the traditional peak season, and North American CSPs are expected to become more energetic in restocking key components. DRAM and NAND Flash contract prices could continue to climb and show a wider QoQ increase of 8-13% if suppliers keep their capacity utilization rates below 100% (i.e., they are still not operating at fully loaded capacity). In the DRAM market, the rising DDR5 and HBM penetration rates will further push up the overall ASP, thereby widening the QoQ increase in contract prices.

Finally, in 4Q24, the general price rally is anticipated to continue if suppliers maintain an effective strategy for controlling output. DRAM contract prices are forecasted to increase by about 8-13% QoQ. It should be noted that the increase in DRAM contract prices will be primarily due to the rising market penetration of DDR5 and HBM products. However, looking at individual products or product types, such as DDR5, QoQ declines are a possibility. This means that the general rally of DRAM contract prices during 2024 reflects changes in the product mix rather than an across-the-board rise for all types of DRAM chips. As for NAND Flash products, their contract prices are forecasted to increase by 0-5% QoQ for 4Q24.

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Prudently control output = collude to create a coordinated monopoly and force an artificial shortage.
 
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collude to create a coordinated monopoly and force an artificial shortage.
You know, you could use cartel or at least oligopoly here.
 
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Prudently control output = collude to create a coordinated monopoly and force an artificial shortage.

I am so glad more people have started to notice.

They just dress their strongarming with nice-sounding words and then their mindless drones buy their products, magically thinking that it's something else. "Muh inflation"

Just keep boycotting where you can and don't become a <<< consumer >>>
 
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They could have introduced bigger consumer drives and kept profits at tighter margins but no, have the cake and eat and have the future deal with dried up demand as people learned to delete stuff to manage meagre storage
 

las

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Cheap prices = Halt production and drive prices up. Controlling the supply. This is used alot in the MEM/NAND business :D
 
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They could have introduced bigger consumer drives and kept profits at tighter margins but no, have the cake and eat and have the future deal with dried up demand as people learned to delete stuff to manage meagre storage
Nah, with everything as streaming service, uploads in cloud there will be no need for larger than 4TB consumer drives, ever!
 
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Nah, with everything as streaming service, uploads in cloud there will be no need for larger than 4TB consumer drives, ever!
getting more people ask help reducing their cloud storage to less or back to free tier because general living has become more expensive and that monthly 12 for Netflix and iCloud and Google and Microsoft and…

could have been a singe payment of a couple of 100 for a nas
 
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Funny how drug Cartels are illegal, but Oil and Semiconductors ones are perfectly fine, and even government sponsored.
This is no different, sadly.
 
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Yangtze to the rescue!
 
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Nah, with everything as streaming service, uploads in cloud there will be no need for larger than 4TB consumer drives, ever!
AAA-Games aren't getting smaller... You need a 1TB drive alone for Warzone. :D
 
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Funny how drug Cartels are illegal, but Oil and Semiconductors ones are perfectly fine, and even government sponsored.
Must have something to do with drugs being illegal, right?
 
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They could have introduced bigger consumer drives and kept profits at tighter margins but no, have the cake and eat and have the future deal with dried up demand as people learned to delete stuff to manage meagre storage
There's a couple of aspects to this ~ now I'm not condoning this cartelization but NAND prices did go pretty low & too fast at that so a pause or reversal was kinda inevitable. Next China is increasing their capacity at an unprecedented level, they will fill that void eventually, even if perhaps not to the same quality or standards! So maybe the cartel is building a war chest to fight them over an extended period of time? Because China will subsidize their (tech) exports, like they've always done!
Yangtze to the rescue!
Yes, until someone slaps extra tariffs on Chinese imports :slap:
 
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Funny how drug Cartels are illegal, but Oil and Semiconductors ones are perfectly fine, and even government sponsored.
This is no different, sadly.
Looking back at history, oil, pharma, and semiconductors know how to "stay in their lane" illegal drug cartels once they get big enough and reach a certain point want to play to play gov't too.
 
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imagine how ssds could have been main stream everywhere long time ago had someone stopped this nonsense, but no, HDDs are still the choice for large storage while SSDs continues to be a premium, even tho every game and windows now recommends an SSD

fuck the ssd cartels, honestly fuck them
 
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Thank you Microsoft, Nvidia, Samsung and whoever else is directly or indirectly involved. I was definitely sad the last few months paying so cheaply for 2TB SSDs and memory modules; I'm going to throw everything I bought cheaply in the trash, and buy everything new.

I mean... Now paying 50% more for everything I feel like I'm finally doing justice to the big corporations that aren't earning enough. :p

it seems that the future will be glorious for everyone; Guys, with all this magic of AI, RT and wonderful upscaling technologies that transform 720p into 4k and quintuple your framerate, all this while making your coffee. /s
 
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If you're in the computer hardware manufacturing business and you see your prices falling do the following:

Step 1, get some industry "insider" or financial company to say that they are forecasting higher prices in your product.
Step 2, get tech websites and youtubers to talk about what the "insider" said to cause panic in consumers
Step 3, consumers start buying more of your products
Step 4, raise your prices throughout the year even though nothing really changed.
Step 5, once your sales start to dry up, start lowering prices again to get consumers to buy
Step 6, repeat.
 
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The silicon power XS70 2TB I bought for $90 is now $120 from the same source.

Guess I'm not upgrading my storage any time soon.
 

TheLostSwede

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At least now I don't feel quite as bad about the 2 TB KC3000 drive I got at the second half of 2022 for what I then thought was a good price...
 
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At least now I don't feel quite as bad about the 2 TB KC3000 drive I got at the second half of 2022 for what I then thought was a good price...
Brah, they cost pennies, I paid 344 EUR for 2x 2 TB last March, you have zero reason to feel bad for what is high end high performance product. Seems that price hasn't changed on German Amazon, still.
 
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so glad i got my 2 and 4tb sn850x when i did, you'll be walking funny if you buy them soon
 
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so glad i got my 2 and 4tb sn850x when i did, you'll be walking funny if you buy them soon
Same, I wouldn't have if someone on the forums here didn't throw out their discount code that was about to expire maxed out the deal.
 

TheLostSwede

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Brah, they cost pennies, I paid 344 EUR for 2x 2 TB last March, you have zero reason to feel bad for what is high end high performance product. Seems that price hasn't changed on German Amazon, still.
Well, it dropped to half what I paid for it... Oh well.
 
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Must have something to do with drugs being illegal, right?
I meant about the "Cartel" notion, not the type of it necessarily...
 
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