Video Adverts Coming to GeForce NOW Free-tier

T0@st · Feb 27, 2024

NVIDIA is reported to have started distributing an email newsletter regarding "video sponsorship messages" for its GeForce NOW free-tier. Team Green's entry-level/no-payment-required cloud gaming service grants access to time limited sessions (1-hour) on their least powerful server hardware (AKA Basic Rigs). Free-tier members are required to queue up for online server availability, while paying customers get "Priority" access—starting at $9.99 per month. NVIDIA's latest newsletter outlines an upcoming deployment of video adverts (running up to two minutes in length) for queued free-tier customers. The Verge must have heard early rumors of said "modification"—yesterday's late night report opened with: "GeForce Now is about to be very slightly less of a deal—on Wednesday February 28th, users will start seeing ads."

Sean Hollister, a senior editor at The Verge, established contact with an NVIDIA representative and managed to get a comment on the free-tier adjustment. Company spokesperson Stephanie Ngo confirmed that: "free users will start to see up to two minutes of ads while waiting in queue to start a gaming session." Team Green proposed that advertising will "help pay for the free-tier of service." They also anticipate reduced average wait times "for free users over time," due to the implementation of sponsored video content. Naturally, the "Priority" and "Ultimate" GeForce NOW membership tiers are not affected.

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xorbe · Feb 27, 2024

Lol probably the "reduced queue wait time" is deducting the length of the ads as "not waiting".

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Count von Schwalbe · Feb 27, 2024

xorbe said:
Lol probably the "reduced queue wait time" is deducting the length of the ads as "not waiting".

This post brought to you by Carl's Junior.

Nah, it's because less people will use it.

This post is sponsored by EA. All rights reserved.

Dimitriman · Feb 27, 2024

F-this, when are we going to get some minimal regulation on how many ads we can be bombarded with on the internet? So tired of spending what feels like 50% of my time looking at ads....

the54thvoid · Feb 27, 2024

Dimitriman said:
F-this, when are we going to get some minimal regulation on how many ads we can be bombarded with on the internet? So tired of spending what feels like 50% of my time looking at ads....

I mean, it's aimed at people queueing in a free-to-play service. I'm surprised they never thought of it earlier.

I just think AMD & Intel should pitch some ads in there.

DeathtoGnomes · Feb 27, 2024

It was bound to happen sooner or later. IMO, if this does well for GfNOW, we should expect to see the same thing happen to XBOX and Playstation services. I would hate for my gaming to be interrupted by some damn advertising regardless of the wait.

Count von Schwalbe · Feb 27, 2024

DeathtoGnomes said:
It was bound to happen sooner or later. IMO, if this does well for GfNOW, we should expect to see the same thing happen to XBOX and Playstation services. I would hate for my gaming to be interrupted by some damn advertising regardless of the wait.

I think it is more for those who are already waiting, not delaying them any further. Not that I like to see it, but it could be worse.

Sponsored by Ubisoft Entertainment.

PerfectWave · Feb 27, 2024

so you need most of the time to buy the game to play, month fee and what else? :roll:

HisDivineOrder · Feb 27, 2024

My favorite part is when companies like to tout advertising as great for advertisers while acting like it's a punishment to users. Don't they see the contradiction? That advertising done as punishment won't be very effective?

ThrashZone · Feb 27, 2024

Hi,
Nothing is free so don't like it don't go there

Just so I don't get crap on my desktop "NVCP" I could care a less about what happens on websites/ gaming engines/..
But just like googletube crap adds I'm sure someone clever will come up with an extension to block it hehe

TumbleGeorge · Feb 28, 2024

Um, there are people with limited internet traffic. How much traffic will ads eat if they are video and not images?

xmanrigger · Feb 28, 2024

Just a suggestion. Quoting The Verge lends very little integrity to your article, and instantly lost my interest in reading further. I thought those assclowns drowned themselves a few years ago. Other than Linus, do people still actually take them seriously?

Count von Schwalbe · Feb 28, 2024

TumbleGeorge said:
Um, there are people with limited internet traffic. How much traffic will ads eat if they are video and not images?

I kinda doubt those people will be doing cloud gaming. It is not for those with limited internet.

Sponsored by a leather jacket factory.

DeathtoGnomes · Feb 29, 2024

Count von Schwalbe said:
I think it is more for those who are already waiting, not delaying them any further. Not that I like to see it, but it could be worse.

Sponsored by Ubisoft Entertainment.

I'd bet there will be artificially create wait times just to show Ads. The question that remains is whether or not the queue will allow the ads to complete before being allowed to enter whatever the wait is for. Profit playing Ads will win.

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Video Adverts Coming to GeForce NOW Free-tier

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