AMD Radeon RX 7700 XT Slides Down to $399

[btarunr]

AMD Radeon RX 7700 XT continues to be on a downward pricing slope, with prices over the last weekend touching as low as $399 on Newegg. The Sapphire RX 7700 XT Pulse is listed with the retailer for $409, with a coupon discount shaving off a further $10. At $399, the RX 7700 XT poses a severe competitive threat to the NVIDIA GeForce RTX 4060 Ti 16 GB, with the cheapest card on Newegg going for $419; and the cheapest RTX 4060 Ti 8 GB at $389. The RX 7700 XT is a 1440p-class graphics card, and is from a segment above both the RTX 4060 Ti cards, with a 14% higher performance at 1080p than the RTX 4060 Ti 16 GB, and 16% higher performance at 1440p. It's offers roughly the same performance in games with ray tracing, trailing the RTX 4060 Ti 16 GB by just 1% in our testing. NVIDIA has a rather large price-performance gap between the RTX 4060 Ti 16 GB and the RTX 4070 (cheapest going for $525).



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[Daven]

I hope next gen GPUs start at appropriate prices rather than take a year or more to come down from absurd levels.

 

[progste]

Should have been that from the start!

 

[Chaitanya]

Once again a little too late.

 

[Onasi]

Unfortunately, just as the case every time AMD has well performing GPUs at fair prices, this will do absolutely nothing to improve their market share. At this point I have no idea what AMD can even do. The fact that in Steam HW Survey the most popular AMD card (iGPUs aside) is still the RX 580 after what seems like two dozens of NV ones… that’s depressing, honestly.

 

[Firedrops]

Keep sliding, only $99 more to go before it makes any sense vs the 6700xt, 6800xt, and 4070 super. ~9 months before new generation drops.

 

[Daven]

Unfortunately, just as the case every time AMD has well performing GPUs at fair prices, this will do absolutely nothing to improve their market share. At this point I have no idea what AMD can even do. The fact that in Steam HW Survey the most popular AMD card (iGPUs aside) is still the RX 580 after what seems like two dozens of NV ones… that’s depressing, honestly.

AMD has around 15-20% of the discrete GPU market. It adds about $500 million to its quarterly bottomline (8% of its annual revenue). While not a significant portion, I’m sure AMD is fine with its current position while it concentrates on other markets.

Fun fact, discrete GPUs also only contribute to about 8% of Nvidia’s quarterly revenue ($2 billion out of $24 billion). We here at TPU but an extraordinary emphasis on gaming so we pay too much attention to discrete GPUs. Neither AMD or Nvidia are paying even close to the same amount of attention. It’s all about compute GPU now.

 

[Onasi]

@Daven
They are at a far healthier place than they were just a year and a half ago (slightly above 10%), so they are improving, true. Although I have a sneaking suspicion that this is more due to the enterprise segment buying up “gaming” GPUs for AI purposes and once that segment moves in to dedicated hardware or the bubble bursts AMD will see a decrease once more. It’s an interesting dynamic overall.

 

[Daven]

@Daven
They are at a far healthier place than they were just a year and a half ago (slightly above 10%), so they are improving, true. Although I have a sneaking suspicion that this is more due to the enterprise segment buying up “gaming” GPUs for AI purposes and once that segment moves in to dedicated hardware or the bubble bursts AMD will see a decrease once more. It’s an interesting dynamic overall.

Many articles say Nvidia is struggling to keep up with demand so companies are buying Geforces as well as Radeons for AI purposes. If enterprise moves to dedicated hardware when there is enough Instinct and H100/H200 supply, then both Nvidia and AMD discrete GPU revenue will drop but just get added to revenue in another category. Money is green no matter what it is spent on.

 

[Onasi]

Many articles say Nvidia is struggling to keep up with demand so companies are buying Geforces as well as Radeons for AI purposes. If enterprise moves to dedicated hardware when there is enough Instinct and H100/H200 supply, then both Nvidia and AMD discrete GPU revenue will drop but just get added to revenue in another category. Money is green no matter what it is spent on.

Agreed, although I genuinely think that this whole thing will end up very akin to the mining/blockchain situation where both NV and AMD will eventually be left behind by the industry as it moves to really specialized hardware, as what happened with mining ASICs replacing GPU mining more or less. All the talk of the dedicated “AI chips” from companies other than NV and AMD makes me think so, at least.

 

[Daven]

Agreed, although I genuinely think that this whole thing will end up very akin to the mining/blockchain situation where both NV and AMD will eventually be left behind by the industry as it moves to really specialized hardware, as what happened with mining ASICs replacing GPU mining more or less. All the talk of the dedicated “AI chips” from companies other than NV and AMD makes me think so, at least.

That's definitely possible as AI industry leaders have call for not only dedicated AI hardware but dedicated AI fabs as well. I think AMD might be in a good position with its Xilinx acquisition. Time will tell.

 

[Darmok N Jalad]

AMD has around 15-20% of the discrete GPU market. It adds about $500 million to its quarterly bottomline (8% of its annual revenue). While not a significant portion, I’m sure AMD is fine with its current position while it concentrates on other markets.

Fun fact, discrete GPUs also only contribute to about 8% of Nvidia’s quarterly revenue ($2 billion out of $24 billion). We here at TPU but an extraordinary emphasis on gaming so we pay too much attention to discrete GPUs. Neither AMD or Nvidia are paying even close to the same amount of attention. It’s all about compute GPU now.

I remember when AMD making $500M in a quarter would have been cause for great celebration, and now it's almost a footnote. It's quite amazing how far they've come in my tech lifetime. My first ever AMD CPU was an Evergreen 586 running at a whopping 133MHz.

 

[Daven]

I remember when AMD making $500M in a quarter would have been cause for great celebration, and now it's almost a footnote. It's quite amazing how far they've come in my tech lifetime. My first ever AMD CPU was an Evergreen 586 running at a whopping 133MHz.

That was my first as well. The numbers were 5x86 IIRC. Intel lost the ability to trademark a number with 586 so companies started making more unique names.