NVIDIA GeForce RTX 4060 Slides Down to $279

[btarunr]

With competition in the performance segment of graphics cards heating up, the GeForce RTX 4060 "Ada" finds itself embattled at its $299 price point, with the Radeon RX 7600 XT at $325, the RX 7600 (non-XT) down to $250. This has prompted a retailer-level price-cut for a Zotac-branded RTX 4060 graphics card. The Zotac RTX 4060 Twin Edge OC White is listed on Newegg for $279, which puts it $20 below the NVIDIA MSRP. The RTX 4060 is squarely a 1080p-class GPU, designed for AAA gameplay with maxed out settings, and ray tracing. The one ace the RTX 4060 wields over similarly-priced GPUs from the previous generation has to be DLSS 3 Frame Generation. Our most recent testing puts the RX 7600 within 2% of the RTX 4060 at 1080p raster workloads, although the ray tracing performance of the RTX 4060 is significantly ahead, by around 16%.



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[Chaitanya]

Too little and too late

 

[GodisanAtheist]

My Steambox is running my old 980Ti, which is generally fine for the vintage of game I play on it.

However, I wouldn't mind a cheap upgrade to a 4060/7600 (or a used 3060ti/6700XT if the new card pricing puts downward pressure on the used market).

Would still be a huge boost in performance and more VRAM than I have now. Maybe I can nab a 6600XT for closer to $125 used if the new cards keep dropping in price...

 

[dgianstefani]

My Steambox is running my old 980Ti, which is generally fine for the vintage of game I play on it.

However, I wouldn't mind a cheap upgrade to a 4060/7600 (or a used 3060ti/6700XT if the new card pricing puts downward pressure on the used market).

Would still be a huge boost in performance and more VRAM than I have now. Maybe I can nab a 6600XT for closer to $125 used if the new cards keep dropping in price...

Having DLSS/DLAA is a nice perk if you're upgrading from a GTX card.

 

[Beer4Myself]

this should be a 200$ card ... no matter what nvidia thinks it should be worth

 

[Legacy-ZA]

Oh would you look at that, a 4050 that should be $200 masquerading as a 4060 and at a $80 price premium to boot. Go screw yourselves nVidia.

 

[dont whant to set it"']

@Legacy-ZA It is a 4050, just dressed up with some big-boy pants/ trousers for the markup.

 

[mechtech]

Still double the price I paid for an RX6600, but getting better.

 

[MaMoo]

No thanks. I found new hobbies the last few years.

 

[Minus Infinity]

Still overpriced for a 4050.

 

[bug]

An ok price, but waaay too late. Whoever wanted one, got one already. And who didn't and waited so far, will keep waiting for the next gen.

It used to be that video cards were launched at sane prices and could be had for cheap when close to being replaced. Nowadays video cards launch at ridiculous prices and when close to being replace they hit what should have been the launch MSRP. A good time to be making or selling these, I guess.

 

[Tom Yum]

although the ray tracing performance of the RTX 4060 is significantly ahead, by around 16%.

...is utterly irrelevant when the 4060 has the ray tracing performance of a potato and can't achieve playable frame rates with RT outside of old titles like Doom Eternal. DLSS is a potential drawcard for the 4060, RT however is not.

 

[dgianstefani]

...is utterly irrelevant when the 4060 has the ray tracing performance of a potato and can't achieve playable frame rates with RT outside of old titles like Doom Eternal. DLSS is a potential drawcard for the 4060, RT however is not.

You can actually get above 80 FPS with Ultra settings + ray tracing by using DLSS and frame generation in Cyberpunk.

Of course it's not an optimal card for RT, but it's still usable.

 

[chrcoluk]

Card is almost already obsolete thats why, are the 16 gig cards doing the same thing?

 

[Zareek]

Am I the only one who wonders what the margins are like on these lower end graphics cards? How much is Nvidia still ripping people off on them?

 

[Macro Device]

How much is Nvidia still ripping people off on them?

There's at least $100 on 4070s so I assume it's no less than $50 on 4060s.

frame generation

Very far from optimal if the baseline framerate is below 50. And in case of 4060, it definitely is below 50. DLSS on top of 1080p also makes this RT thing not a thing. 4060 owners are better off playing non-RT non-DLSS (unless 1440p+) non-FG.

However, I agree with the "too late" opinion here. $280 would be delicious for a 4060 Ti, even if 8 GB, yet a plain 4060 doesn't impress at the 250+ USD mark.

 

[dgianstefani]

There's at least $100 on 4070s so I assume it's no less than $50 on 4060s.

Very far from optimal if the baseline framerate is below 50. And in case of 4060, it definitely is below 50. DLSS on top of 1080p also makes this RT thing not a thing. 4060 owners are better off playing non-RT non-DLSS (unless 1440p+) non-FG.

However, I agree with the "too late" opinion here. $280 would be delicious for a 4060 Ti, even if 8 GB, yet a plain 4060 doesn't impress at the 250+ USD mark.

Entry level gaming is typically far from optimal, you can still compromise to find good experiences though.

I know what I'd pick between a PS5/XBX or an RTX 4060 equipped PC.

 

[GodisanAtheist]

Am I the only one who wonders what the margins are like on these lower end graphics cards? How much is Nvidia still ripping people off on them?

- Nope, the margins must be pretty fat on these things.

The 4060 is a tiny 159mm2 die, even with the PCB and all NV would still be making money at $200 I figure.

Problem is there is such a demand for Silicon nowadays that NV would rather sell a company 800mm2 of H100 silicon for $50,000 than 150mm2 of silicon for $200. Might as well jack up the price until the demand comes down. Wish they'd just fab their lower end stuff on Samsung or TSMC 6 or something so it isn't competing with the bleeding edge stuff with much much higher ASP & margins so they can get more of it out there.

 

[dgianstefani]

- Nope, the margins must be pretty fat on these things.

The 4060 is a tiny 159mm2 die, even with the PCB and all NV would still be making money at $200 I figure.

Problem is there is such a demand for Silicon nowadays that NV would rather sell a company 800mm2 of H100 silicon for $50,000 than 150mm2 of silicon for $150. Might as well jack up the price until the demand comes down. Wish they'd just fab their lower end stuff on Samsung or TSMC 6 or something so it isn't competing with the bleeding edge stuff with much much higher ASP & margins so they can get more of it out there.

That's precisely what will happen with SKUs lower than the 5070 next generation.

N4 vs N4P for higher end stuff.

 

[Macro Device]

Entry level gaming is typically...

$300 for the whole PC, not a GPU alone.
RTX 4060 is a low-mid gaming GPU (from the price perspective) and it, despite delivering >60 FPS at 1080p in almost any existing video game at high/max settings (sometimes even with RT enabled), doesn't impress. Anyway, playing aforementioned Cyberpunk 2077 at 1080p High (no RT, no DLSS, no FG) is a real possibility at 80+ FPS given you have a fast enough CPU+RAM system.

Spoiler: That's quite optimal.

 

[bug]

Am I the only one who wonders what the margins are like on these lower end graphics cards? How much is Nvidia still ripping people off on them?

Just look at PCB pictures. They're bare, these could be sold at a profit at $200. Say the fab capacity is at a premium and add $20-30 for the GPU. You get the idea.
However, I am not being ripped off since I'm simply not buying,

 

[Tsukiyomi91]

doubt the price is gonna reflect over here in SEA... it's still sitting around US$302 (with tax) for the standard black variant while the white variant is around $318 (with tax). So, I probably gonna skip the entire 40 Series lineup until either the shops here starts cutting the price to move inventory for once or just let them rot away while turning into e-waste...

 

[kiakk]

Another perspective of the price is: currency. While USA printed tons of money in the last few years, yet other currencies are "getting low", because of no inflation effect on USD currency. So in my perspective USD is overpriced.
So does not matter nVidia push down the price, if USA economy's influence to the other part of world is hurts and many currency's value of the world is 5-20% less to USD before 2019 COVID.
What can we do? Something simmilar that you said, not buying.

What I can do: I buy less american shits and prefering locals or other part of the world, because I fed up with this american hegemony market policy that disrespect other part of the world.

 

[Prima.Vera]

Where? In which country?
Here the price is pretty much this:

 

[Tsukiyomi91]

Where? In which country?
Here the price is pretty much this:
View attachment 341824View attachment 341825

the currency in question that I converted from is Malaysian Ringgit. While not the strongest currency in SEA region, the rates against Japanese Yen and Singapore Dollar is more or less consistent year-on-year.