Turtle Beach Dismantles ROCCAT Brand, Carries on Products and Support

[AleksandarK]

The ROCCAT brand is officially reaching the end of its life today, as Turtle Beach has confirmed that ROCCAT will not be a separate brand anymore but rather integrated under the covers of Turtle Beach. Turtle Beach has noted: "We want to bring a greater level of integration to our family of products across console, PC and simulation. We felt that time and resources would be best spent focusing under a single brand and creating a range of products that matter most to gamers." ROCCAT was acquired by Turtle Beach in 2019 for $14.8 million to strengthen the company's positioning in the PC accessories market. At the time, ROCCAT's lineup of gaming keyboards, mice, headsets, and other peripherals complemented Turtle Beach's console-oriented product mix.

In a FAQ posted on its website, Turtle Beach also added: "While we'll be retiring the ROCCAT brand, many of its iconic product lines like the Vulcan, Kone, Burst and Sense will transition under the Turtle Beach brand. Our commitment to PC products remains as strong as ever and we have several ground-breaking new products to introduce as well as Turtle Beach-branded versions of popular existing ROCCAT products sticking around." For product support, the same teams are handling any customer support, and the company has merged them into a single new website, which handles tech and customer questions at support.turtlebeach.com. For returns, the company also takes care of ROCCAT products. The ROCCAT Swarm software will continue to work, even with Swarm II scheduled for a debut this year in Spring. From now on, all products will be under a single brand but will target the same audience. Turtle Beach will also rebrand the social media channels from ROCCAT to Turtle Beach PC. Refer to the FAQ posted on the official company website for more inquiries.



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[azrael]

Bad move, in my opinion. At least to me, Turtle Beach is known for great sound cards ages ago and middle-of-the-road headsets more recently. ROCCAT, however, is a much stronger gaming brand. If only one brand can survive it would've made more sense to move forward with ROCCAT. But that's just me.

 

[ZoneDymo]

Bad move, in my opinion. At least to me, Turtle Beach is known for great sound cards ages ago and middle-of-the-road headsets more recently. ROCCAT, however, is a much stronger gaming brand. If only one brand can survive it would've made more sense to move forward with ROCCAT. But that's just me.

yeah I think the problem is knowing that your perception is not necessarily the worlds perception.
I agree though, Turtle Beach once had a great name but they had a bad spell of just unreliable cheaply made products.
Roccat though...idk if that ever had a really good name, just seemed like the more flashy but cheaply made gaming stuff.

That said I wouldnt mind one of them Roccat Vulcan 2 keyboards....

 

[Nostras]

Turtle beach is to me more like the cheap console audio solutions brand with PC gaming as an afterthought. Roccat was more focused on PC gaming.
If you'd ask me if I thought quality when thinking about Roccat then no, not really. But most definitely better than Turtle Beach.
In my eyes this is a bad move, but they've probably done some market research and evaluated that turtle beach is the better brand to carry forward.

 

[Rais]

ROCCAT went dark for the last years, it lacked a proper identity and didn't capitalize much on the wow factor of the Kave 5.1 when they came out. Today the brand is already dead...

 

[TriCyclops]

Boooh!

 

[Chaitanya]

yeah I think the problem is knowing that your perception is not necessarily the worlds perception.
I agree though, Turtle Beach once had a great name but they had a bad spell of just unreliable cheaply made products.
Roccat though...idk if that ever had a really good name, just seemed like the more flashy but cheaply made gaming stuff.

That said I wouldnt mind one of them Roccat Vulcan 2 keyboards....

Roccat mice definitely were better made than Logi G crap while not costing arm and a leg. Recently though yes they went too hard into blingy gamer crap while abondening their core line of mice(Tyon never was updated even to support their newer software).

 

[Chomiq]

Classic death of a reputable brand after acquisition.

 

[Rais]

Classic death of a reputable brand after acquisition.

It was already. The only winner here is the previous ownership who got a lot of money for a dead brand.

 

[WonkoTheSaneUK]

Turtle Beach seem to be dropping keyboards altogether.
They're all on a "clearance" page on their store.

 

[bonehead123]

If that gawdy, 80's-lookin box thing is their idea of a USB dongle, then that explains why they were destined to die a painful death, even under the watchful eyes of their new overlords, who pushed their own formally well-regarded brand into the ground by cutting every possible corner just to get their products out the door, by prioritizing profits over quality.......

 

[Solaris17]

It really sucks because it tells me all I need to know.

turtle beach made great sound cards…… a long time ago and everything else I touched was garbage. Likewise Roccat was a great gaming brand they made quality things; until they were aquired and the tyon died.

turtle beach has only managed to kill two companies.

 

[OneMoar]

welp thats anouther gaming brand dead

roccat has been on a slow downward sprial since turdbeech bought them

time to throw all my roccat gear in the trash and go back to steel series

 

[cvaldes]

welp thats anouther gaming brand dead

roccat has been on a slow downward sprial since turdbeech bought them

time to throw all my roccat gear in the trash and go back to steel series

I'm always perplexed when I reach comments like this.

Your Roccat gears functions the same way today as it did yesterday. The fact that Turtle Beach is discontinuing the brand doesn't change what you already have.

Now if you hereby swear that you'll never buy a single Turtle Beach product ever again, I understand that. Someone else will get your money in the future. It's not like Roccat did anything to harm you today, they sold out 5+ years ago.

But tossing all of your functioning Roccat gear into the trash now just needlessly and irresponsibly generates more e-waste.

But do as you please. The PC hardware world thrives on consumer spending and if some super-geniuses like you toss away fine hardware to replace it with something new, well shareholders of those companies will rejoice. So thanks for thinking about the economy.

 

[OneMoar]

I'm always perplexed when I reach comments like this.

Your Roccat gears functions the same way today as it did yesterday. The fact that Turtle Beach is discontinuing the brand doesn't change what you already have.

Now if you hereby swear that you'll never buy a single Turtle Beach product ever again, I understand that. Someone else will get your money in the future. It's not like Roccat did anything to harm you today, they sold out 5+ years ago.

But tossing all of your functioning Roccat gear into the trash now just needlessly and irresponsibly generates more e-waste.

But do as you please. The PC hardware world thrives on consumer spending and if some super-geniuses like you toss away fine hardware to replace it with something new, well shareholders of those companies will rejoice. So thanks for thinking about the economy.

sorry but I don't support the enshitification of once good brands
you or your company does something stuipd you deserve to be imediately religated to the trash bin all evidence of this thing you bought then ruined wiped from the face of the earth so you loose as much money as possible

 

[cvaldes]

sorry but I don't support the enshitification of once good brands
you or your company does something stuipd you deserve to be imediately religated to the trash bin all evidence of this thing you bought then ruined wiped from the face of the earth so you loose as much money as possible

Again, you don't get it.

Your old Roccat gear still functions the same today as it did yesterday. Roccat did nothing to change that. They haven't done anything for five years. And Turtle Beach did nothing either to your products.

If you really wanted to make a statement, you should have smashed your Roccat gear live online a year after Turtle Beach acquired them. It's clear that Turtle Beach is catering to super-geniuses of your level of brain power.

But now you are just pitifully whining. In any case just make sure to replace them with new peripherals featuring AI assisted spell checking.

Best of luck!

 

[Broken Processor]

I loved the 3 roccat keyboard's I owned but unfortunately they all broke just out of warranty and considering they where all 170.00 or more I abandoned the brand also there software was garbage I only went near it when I had to.

 

[unbonk]

If that gawdy, 80's-lookin box thing is their idea of a USB dongle, then that explains why they were destined to die a painful death, even under the watchful eyes of their new overlords, who pushed their own formally well-regarded brand into the ground by cutting every possible corner just to get their products out the door, by prioritizing profits over quality.......

View attachment 344726

I have this mouse (I like the build quality of all Roccat mice I've had btw) and the 'box' you're talking about is not the dongle. It is a little charging station that you can throw the mouse on to charge, and the actual dongle, as you can see in the picture below, is a small dongle similar to most other mouse dongles, which is just plugged into the front of the charging station. The purpose of plugging the dongle into the charging station is so you don't have to waste two USB ports to charge and connect to the mouse. Also, the mouse has a USB C port on the front if you want to charge it with its included cable instead. Hope this helps.

 

[Tomorrow]

Damn that's shame. They were the only company that had my first name as the product name for one of their mouse pads. My friends always asked where did i get this custom mouse pad made with my name. So i had to explain to them that is was not custom:

 

[Vayra86]

I can't say I'm too bothered with fewer 'gamur' brands.

Just good peripherals don't need gaming sauce. In fact, I kinda dread buying anything gamer related. Its generally junk.

 

[natr0n]

Classic death of a reputable brand after acquisition.

 

[bonehead123]

I have this mouse (I like the build quality of all Roccat mice I've had btw) and the 'box' you're talking about is not the dongle. It is a little charging station that you can throw the mouse on to charge, and the actual dongle, as you can see in the picture below, is a small dongle similar to most other mouse dongles, which is just plugged into the front of the charging station. The purpose of plugging the dongle into the charging station is so you don't have to waste two USB ports to charge and connect to the mouse. Also, the mouse has a USB C port on the front if you want to charge it with its included cable instead. Hope this helps.

View attachment 344769
View attachment 344770

Uh huh.....

Well that's a nice thought about needing 2x ports to charge & use the rodent, but this is easily avoided by using an AC charger with a USB port on it, like all those old chargers you have laying around from old phones, tablets etc.....therefore you only need to use 1 port on your pc to connect the rodent, but regardless, that box is still fuggily AF IMHO

 

[JIWIL]

Loved the form factor of the Kone, went through four of them from ~2011-2017. They all started double clicking after a year or two, broke the first one trying to fix it (I may have small hands but they are still fat fingered). The final one started double Rclicking after a couple months and double Lclicking shortly thereafter. Definitely a love-hate relationship that I'm totally over.

 

[unbonk]

Uh huh.....

Well that's a nice thought about needing 2x ports to charge & use the rodent, but this is easily avoided by using an AC charger with a USB port on it, like all those old chargers you have laying around from old phones, tablets etc.....therefore you only need to use 1 port on your pc to connect the rodent, but regardless, that box is still fuggily AF IMHO

At least its better than that one Razer charging dock... but then again anything's better than Razer LOL

 

[trsttte]

I really can't understand who makes this type of decisions, so you have a reputable brand name very well recognized in the market it operates, with products people like and with a good reputation, and you just throw in the garbage bin!? What if it was stale the last couple of years, which one will be easier: introduce a new name to a market filled with recognizable names like Razer, Logitech, Glorious, etc. or revive the brand everyone knows and loves?

Fucking morons...