NVIDIA Blackwell GB200 Superchip to Cost up to 70,000 US Dollars

[AleksandarK]

According to analysts at HSBC, NVIDIA's upcoming Blackwell GPUs for AI workloads are expected to carry premium pricing significantly higher than the company's current Hopper-based processors. The analysts estimate that NVIDIA's "entry-level" Blackwell GPU, the B100, will have an average selling price between $30,000 and $35,000 per chip. That's already on par with the flagship H100 GPU from the previous Hopper generation. But the real premium lies with the top-end GB200 "superchip" that combines a Grace CPU with two enhanced B200 GPUs. HSBC analysts peg pricing for this monster chip at a staggering $60,000 to $70,000 per unit. NVIDIA may opt to primarily sell complete servers powered by Blackwell rather than individual chips. The estimates suggest a fully-loaded GB200 NVL72 server with 72 GB200 Superchips could fetch around $3 million.

The sky-high pricing continues NVIDIA's aggressive strategy of charging a premium for its leading AI and accelerator hardware. With rivals like AMD and Intel still lagging in this space, NVIDIA can essentially name its price for now. The premium pricing reflects the massive performance uplift promised by Blackwell. A single GB200 Superchip is rated for five PetaFLOPs at TF32 of AI compute power with sparsity, a 5x increase over the H100's one PetaFLOP. Of course, actual street pricing will depend on volume and negotiating power. Hyperscalers like Amazon and Microsoft may secure significant discounts, while smaller players could pay even more than these eye-watering analyst projections. NVIDIA is betting that the industry's insatiable demand for more AI compute power will make these premium price tags palatable, at least for a while. But it's also raising the stakes for competitors to catch up quickly before losing too much ground.



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[Daven]

No price is too high when it comes to the love of our leather jacketed sweetheart.

Huang if you are reading this, I will never dare to buy anything that doesn’t have an Nvidia logo on it ever again.

What’s that you say? You don’t sell food? Then I will stay true and starve because that’s what will happen anyway because of your obscenely high prices and greed.

 

[Chrispy_]

This was Nvidia's long game with CUDA.
Even when the competition makes hardware to compete, they won't be CUDA-compatible.
True monopoly is every corporate CEO's biggest wish and Jensen has played his cards just right.

 

[bonehead123]

Yep, Jacket Man is following the golden rule of commerce:

And people wonder why some folks (including me) refer to them as "nGreediya"

 

[bug]

This was Nvidia's long game with CUDA.
Even when the competition makes hardware to compete, they won't be CUDA compatible.
True monopoly is every corporate CEO's biggest wish and Jensen has played his cards just right.

So, B100 will cost as much as H100 and H200 (which is two B100s) will cost double that.
In other news, water is still wet.

 

[Prima.Vera]

nGreedya, the way is meant to be paid.

 

[bug]

Yep, Jacket Man is following the golden rule of commerce:

And people wonder why some folks (including me) refer to them as "nGreediya"

AMD also plays by rules of commerce (unless I missed them turning into a charity). Do you call them names, too?

 

[pavle]

When there exist idiots willing to pay nvidiots such sums of money to run their automatic idiots, no wonder. A whole lotta idiotism going on...

 

[bug]

When there exist idiots willing to pay nvidiots such sums of money to run their automatic idiots, no wonder. A whole lotta idiotism going on...

How do you call people that call others "idiots" because they spend their money the way they want?

 

[_Under2World_]

So something that contain more than two GB100 cost as much as two GB100 (which are products made for other multi Billion company) and people find it outrageous that it’s too expensive for a normal consumer. Don’t change guys, you make my day every time.

 

[Denver]

How do you call people that call others "idiots" because they spend their money the way they want?

"Nooo, you're bad.... I do what I want, when I want, you're not the boss of me." - said the ill-bred child.

The best choice of words would be what name is given to a person who pays double or triple the price of something because they are manipulated by marketing? Super smart ?

The salesman who sells a pen for 100 dollars would deserve that adjective, the one who bought the opposite.

 

[SOAREVERSOR]

When there exist idiots willing to pay nvidiots such sums of money to run their automatic idiots, no wonder. A whole lotta idiotism going on...

They aren't idiots these are being sold to major customers like Microsoft, Amazon, and others. They do not just run chatbots AI has a whole ton of uses it's being targeted for it's simply a super great predictive machine. These are companies that invest billions to make billions. This has been the long term plan since the 8800gtx and only mUh G4m1ng PC crowd didn't see it coming down the road.

nvidia is able to charge what they are all able to charge because right now their hardware and CUDA have no real competition. Right now is the key part here. intel was king until AMD kicked them in the nuts. Plenty of companies from intel to AMD to google to Amazon and a slew of others are all hurling money at this.

Like it or not this is the future.

 

[alwayssts]

It truly is amazing what these things can fetch...right now. (above guy pretty much summarized my feelings on this)

Being a normal human being and not an AI farmer, I'll go back to waiting see how AMD competes with a cut-down GB203 (<5080), and celebrate if there's some nice price/perf to be found there on either side.

...at 1% (or less) of the price.

 

[P4-630]

When there exist idiots willing to pay nvidiots such sums of money to run their automatic idiots, no wonder. A whole lotta idiotism going on...

Companies will pay for the best.

 

[neatfeatguy]

When "AI" actually becomes AI, I'll be impressed. Until then, well, these companies can spend what they want on these things to help them get there....I guess.

I just think it's impressive that these chips cost as much as a decently priced new car and these companies are buying up millions, even billions of dollars worth of these chips.

 

[SOAREVERSOR]

When "AI" actually becomes AI, I'll be impressed. Until then, well, these companies can spend what they want on these things to help them get there....I guess.

I just think it's impressive that these chips cost as much as a decently priced new car and these companies are buying up millions, even billions of dollars worth of these chips.

You're kinda missing the point of AI. They aren't trying to build skynet or anything like that. They are trying to build things that can do research and other calculations that we currently can't. They are also trying to build systems so we no longer need to employee vast amounts of artists, writers, actors, coders, tech workers, factory workers, drivers, you name it and they can run a fully intelligently automated well you name. Or train these things up for predictive stock trading.

This is about advancing science and research (medical as well drugs are already being quasi made off AI), putting hundreds of millions out of work because it's cheaper than humans, and gaming stock trades. It is not about building skynet, HAL9000, or chatbots. But people are freaking out about Terminator 2 or Space Odessey 2001 or that you can't get a chatbot to say n****r to prevent it from nuking humanity when that is all missing the point. What they are actually trying to do with it is starting to work so far. So it's not money being wasted.

The companies and governments buying these up already spend billions so while this might be sticker shock to you it's not to them. They also make billions so they don't care. And if they aren't constantly spending billions to keep ahead so they can make billions these companies will go under.

 

[overclockedamd]

And they are well on their way to being a $3,000,000,000,000.00 dollar company.

"As of May 15, 2024, NVIDIA's net worth, or market cap, is $2.37 trillion, which is a 228.56% increase from the previous year. This makes NVIDIA the third most valuable company in the world by market cap."

 

[Vya Domus]

This is pretty insane even for Nvidia.

 

[neatfeatguy]

You're kinda missing the point of AI. They aren't trying to build skynet or anything like that. They are trying to build things that can do research and other calculations that we currently can't. They are also trying to build systems so we no longer need to employee vast amounts of artists, writers, actors, coders, tech workers, factory workers, drivers, you name it and they can run a fully intelligently automated well you name. Or train these things up for predictive stock trading.

This is about advancing science and research (medical as well drugs are already being quasi made off AI), putting hundreds of millions out of work because it's cheaper than humans, and gaming stock trades. It is not about building skynet, HAL9000, or chatbots. But people are freaking out about Terminator 2 or Space Odessey 2001 or that you can't get a chatbot to say n****r to prevent it from nuking humanity when that is all missing the point. What they are actually trying to do with it is starting to work so far. So it's not money being wasted.

The companies and governments buying these up already spend billions so while this might be sticker shock to you it's not to them. They also make billions so they don't care. And if they aren't constantly spending billions to keep ahead so they can make billions these companies will go under.

Not missing the point at all. We've had a lot of this stuff for a while now, it just now works better with the newer hardware. The LLM are just search engines designed to mimic speech. Programs that were able to spit out drawings are just able to do it better now. Software to deep fake has been around before the money grabbing term "AI" was attached to it. All these programs that are "AI" have been in development for a while. They've been adjusted, upgraded and built up with better coding as time goes on - and don't forget paired with better hardware as time goes on - so they're more efficient. They're still not AI.

Don't get me wrong here. A lot of this stuff is impressive, but the selling point has been convincing people that it is AI. All this work may be something that cultivates and propels us forward to in fact once day achieving actual AI, but right now it is not.

I never said these companies are wasting their money, you seem to think I did or took it as some personal slate against them. I don't care how they spend their money, I just made a comparison in price.

As for your comment about Skynet comparison that people are afraid of. What in human history leads you to believe that nothing bad will come of all of this? If we can imagine it, we'll sure as hell work at making it happen. I think people have a valid point to be fearful about something like that happening. Never under estimate the stupidity of greedy, intelligent people.

 

[bug]

"Nooo, you're bad.... I do what I want, when I want, you're not the boss of me." - said the ill-bred child.

Spending one's cash as they wish is quite different from what you're implying here.

The best choice of words would be what name is given to a person who pays double or triple the price of something because they are manipulated by marketing? Super smart ?

The salesman who sells a pen for 100 dollars would deserve that adjective, the one who bought the opposite.

You've probably never had the economics lesson about whether it makes sense or not for Michael Jordan to pay someone $10k to maw his lawn...

What look egregious to you, may look like peanuts for someone that can make more money doing their regular job than they would save by not doing their job and do the research about whether they bought at the right price.

 

[Dirt Chip]

2M?
Give me 2 to go please.

 

[SOAREVERSOR]

Not missing the point at all. We've had a lot of this stuff for a while now, it just now works better with the newer hardware. The LLM are just search engines designed to mimic speech. Programs that were able to spit out drawings are just able to do it better now. Software to deep fake has been around before the money grabbing term "AI" was attached to it. All these programs that are "AI" have been in development for a while. They've been adjusted, upgraded and built up with better coding as time goes on - and don't forget paired with better hardware as time goes on - so they're more efficient. They're still not AI.

Don't get me wrong here. A lot of this stuff is impressive, but the selling point has been convincing people that it is AI. All this work may be something that cultivates and propels us forward to in fact once day achieving actual AI, but right now it is not.

I never said these companies are wasting their money, you seem to think I did or took it as some personal slate against them. I don't care how they spend their money, I just made a comparison in price.

As for your comment about Skynet comparison that people are afraid of. What in human history leads you to believe that nothing bad will come of all of this? If we can imagine it, we'll sure as hell work at making it happen. I think people have a valid point to be fearful about something like that happening. Never under estimate the stupidity of greedy, intelligent people.

The issue is that people are often afraid of the wrong things.

While people panicking over things that are a long way out, and rather possibly not in our lives, what's on the horizon should scare them. We aren't that far off where "AI" could say use existing models of actors, writing, and music and shit out the next LoTR or SW movie. Leaving thousands of people unemployed. Or do the same with novels, or music. That right there is an actual threat now to the jobs of millions of people. Then there are things people don't even realize is going where are using AI for physics and medical research but that's nothing more than what we have been doing but on steroids.

People were terrified of all sorts of things. Medicine (hell people are still scared of vaccines), electricity, flying, nuclear power (still are but it kills less people and causes less damage than any other power source we have). So people being scared of things is normal. They are just usually scared of the wrong things.

People being scared of the wrong things works for greedy intelligent people. So while people are hurling fits that they can't train a chatbot to be racist and sexist or someone might built skynet they aren't looking at all the powers that be are slaving away to make go away. And because of capitalism and conservatism they aren't going to give you a basic income when it goes away you're ass is going to be homeless in the street because you were pissed the chatbot wasn't sexist. (I don't mean you specifically)

 

[Denver]

Spending one's cash as they wish is quite different from what you're implying here.

You've probably never had the economics lesson about whether it makes sense or not for Michael Jordan to pay someone $10k to maw his lawn...

What look egregious to you, may look like peanuts for someone that can make more money doing their regular job than they would save by not doing their job and do the research about whether they bought at the right price.

I love the examples that don't apply to even 1% of the population. It's funny that my psychology professor says the opposite, you are more productive in everything when you wake up early making your bed, and don't leave basic tasks to others. It also helps to develop humility.

In order not to deviate too much from the topic and irritate the moderators, I'll just say that in the real world, most people who pay much more for something than it's worth are not millionaires scraping by, they're ordinary people, with debts in the bank, living on rent. etc... I know the world I live in. Just open your eyes and look around, the world is full of people who are easily manipulated, whether by scammers or companies similar to scammers.

If there is no corruptor, there will not be a corrupt person.
If there is no drug addict, there will not be a drug dealer.
If there weren't people with empty minds, most politicians wouldn't be such trash.

 

[Vayra86]

AMD also plays by rules of commerce (unless I missed them turning into a charity). Do you call them names, too?

Somebody certainly did scramble their rulebook badly then. Unless rules are 'have a plan, no matter how ineffective'

This is pretty insane even for Nvidia.

All we have is escalation
Until things snap

I love the examples that don't apply to even 1% of the population. It's funny that my psychology professor says the opposite, you are more productive in everything when you wake up early making your bed, and don't leave basic tasks to others. It also helps to develop humility.

In order not to deviate too much from the topic and irritate the moderators, I'll just say that in the real world, most people who pay much more for something than it's worth are not millionaires scraping by, they're ordinary people, with debts in the bank, living on rent. etc... I know the world I live in. Just open your eyes and look around, the world is full of people who are easily manipulated, whether by scammers or companies similar to scammers.

If there is no corruptor, there will not be a corrupt person.
If there is no drug addict, there will not be a drug dealer.
If there weren't people with empty minds, most politicians wouldn't be such trash.

While true... these chips are exactly NOT going to the 97% of poor sods.

The issue is that people are often afraid of the wrong things.

While people panicking over things that are a long way out, and rather possibly not in our lives, what's on the horizon should scare them. We aren't that far off where "AI" could say use existing models of actors, writing, and music and shit out the next LoTR or SW movie. Leaving thousands of people unemployed.

You know what, I see this happening too, but then I look at what we get today.

The vast majority is already fast food quality junk. I doubt AI will do much worse. It appears entertainment is already firmly in the place where game has landed some years ago too: its factory line work for the big corps. There is no need for real creativity or talent, there are just formulas to adhere to. Follow this script, pick a few off the shelf elements, make video/game. From that perspective I totally get how these same companies have now gotten into the idea of automating the whole thing. They were already throwing money at the wall randomly as it was.

It doesn't even happen just in audio/video/game. When I look at a TCG like magic the gathering I'm seeing the same corporate formula, they're spitting out more new sets and cards than ever. At first it looks great: 'Oh man, we get SO MUCH of what we like, this is great!' but shortly after... there's just too much to keep track of and it damages more than it adds to the hobby, because now you're always in FOMO and the next step is 'fck it, I don't care anymore'. Or there's just so much of the samey stuff you stop caring.

 

[Vya Domus]

All we have is escalation
Until things snap

Most of the recent increase in the SP500 has been driven by a few AI companies while the rest of the stock market has barely recovered since 2022. It's obvious we're nearing some kind of peak, Nvidia is just trying to profit from all this but for everyone else I wonder if they really think it's a good idea to be spending close to six figures per ML accelerator node at this point in time.

You have all of this talk of AI replacing jobs but it seems that just the cost of hardware alone has ballooned to such a comical extent it may soon be cheaper to employee people instead.