Logitech Expands Designed-for-Mac Peripherals Portfolio

[btarunr]

Logitech today announced a new lineup of Logi for Mac products aimed at enhancing the experience for Mac users while enabling more sustainable lifestyles without compromise. Adding in the latest MX series and ergonomic innovations, the lineup includes MX Keys S for Mac, MX Keys S Combo for Mac, MX Anywhere 3S for Mac, MX Keys Mini for Mac (in Space Gray), and Ergo Series Wave Keys for Mac, a new ergo keyboard. These solutions are tailored to improve performance, productivity and comfort at the desk, catering to the diverse needs of users across macOS and iPadOS with dedicated macOS keyboard layouts and colors that complement the Apple ecosystem.

"Logitech is committed to delivering innovative, user-centric solutions that seamlessly integrate with the Apple ecosystem and are designed with sustainability in mind," said Delphine Donné, vice president and general manager of Personal Workspace Solutions at Logitech. "With a focus on optimizing workflow, productivity, and comfort, our Designed for Mac portfolio empowers Apple users to unleash their creative potential and enjoy day-long comfort at the desk without sacrificing Mac compatibility and look."



Featuring a versatile MX portfolio as well as an Ergo Wave Keys for Mac, these new MX products are available in colors matching Mac computer designs, address multiple user needs and are integrated in a unified ecosystem with the user-friendly customization and control app, Logi Options+.

• MX Keys S for Mac, the ultimate productivity keyboard with comfortable, precise typing and an updated dedicated Mac layout with smarter illumination, and time-saving Smart Actions in the Logi Options+ app to streamline workflows.
• MX Keys S Combo for Mac: The first MX combo designed for Mac featuring the MX Keys S for Mac keyboard, MX Master 3S for Mac mouse and MX Palm Rest.
• MX Anywhere 3S for Mac: This compact mouse made for Mac offers ultra-fast scrolling, now with quiet clicks, and fast, precise 8K resolution tracking on any surface.
• MX Keys Mini for Mac: An advanced minimalist keyboard optimized for Mac and now available in Space Gray fits right into your workflow to deliver fast, precise typing, smart illumination, and software customization that places every key, command, and shortcut at your fingertips.
• Ergo Series Wave Keys for Mac: Our first ergonomic keyboard with a cushioned palm rest designed for Mac in off-white and developed with the Logi Ergo Lab, crafted for day-long comfort at the desk and the ideal companion to the Lift for Mac.

Designing for Sustainability
Logitech aspires to design each new generation of products with a lower carbon footprint than the previous one. People can now enhance their Apple ecosystem with Logitech devices designed in alignment with Sustainable Design (DfS) principles. That means using alternative materials like Next Life recycled plastic instead of virgin plastic to enhance circularity and lower product carbon footprint. The plastic parts of the newer products in the Logi for Mac portfolio include up to 78% Next Life plastic. With this launch, the MX Series has fully transitioned to using post-consumer recycled plastics (PCR plastic), aligning with the company's commitment to sustainability. Additionally, Logitech has reduced the carbon footprint of its MX Keys S for Mac by 11% over the previous version, resulting in 192t CO2e avoided carbon per 100,000 units (enough to make a complete journey around the earth 20 times)*.

Availability and Pricing
MX Keys S for Mac ($109.99), MX Keys S Combo for Mac ($199.99), MX Anywhere 3S for Mac ($79.99), MX Keys Mini for Mac ($99.99), and Wave Keys for Mac ($59.99) will be available globally in May 2024.

The Logi Options+ app is available to download for free.

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[AGlezB]

This probably is a low-cost investmen for Logitech because they already have everything in place for production, but it has a cost nonetheless, even if that cost is producing new keycaps for keyboards they already designed for PC. I'd love to see sales figures for these keyboards a year or two from now. My prediction is over time they'll sell enough to offset the investment but not enough to make this a flagship product.

The thing is most of the Apple users I know are sort of Apple-Purists and given the choice between the same kind of product from Apple and another brand they'll go for the Apple one. There are reasons for that: trust in the brand, financial situation, etc.
And then some of the Apple users I know are just plain snobs. They'd rather die than use a "generic" product, with "generic" meaning anything that's not a top-shelf Apple product.

PS: Don't worry, those are not the only people I know.