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Silicon Motion Unveils New USB Display Interface SoC Enabling Cost-Effective Universal Docking Stations

TheLostSwede

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Silicon Motion Technology Corporation, a global leader in designing and marketing controller solutions for display interface and NAND storage, today announced the launch of the SM770 USB display interface SoC for USB docking stations to simplify connectivity for multiple 4K Ultra-High Definition Displays, with low latency and low power consumption.

The new SM770 is a high-performance USB Display interface SoC that supports up to three concurrent 4K UHD (3840x2160@60p) displays, leveraging Silicon Motion's innovative CAT (Content Adaptive Technology) and employs multiple image and video processing algorithms to compress display data and minimize bandwidth usage to deliver ultra-low latency from the computer to the monitors. By transferring most of the compression work to a hardware accelerator, CAT technology operates more efficiently and reduces the CPU load.




For seamless multi-display extension, the SM770 features the user-friendly InstantView software application. This tool effortlessly configures host content for any display without the need for a display driver. Additionally, the SM770 boasts superior compatibility with all major platforms, including the Microsoft Windows, Apple macOS, and Linux operating systems. It also includes extensions for Android, ChromeOS, and most popular display brands on the market. Whether in the workplace or at home, the SM770 makes display extension easier and more efficient.

"USB docking stations have become essential peripherals for many professionals who now require multiple displays," said Alex Chou, Senior VP of Enterprise Storage & Display Interface Solution Business. "Our new SM770 is designed to significantly enhance multi-screen display performance by minimizing latency and optimizing overall system efficiency. This advancement enables the creation of high-value USB display docking stations and display adapters that meet the demanding needs of today's professional environments."

The SM770's features include:
  • Support Triple 4K (3840 x 2160) @ 60 Hz or 2K @ 144 Hz
  • The 2nd generation CAT technology delivers codec with reduced latency.
  • USB 3.2 Gen 2 (10 Gbps)
  • Support displays over PCI-E, USB, Ethernet or Wireless
  • OS compatibility: Windows, Linux, macOS, Android, and ChromeOS
The SM770 is available for customer sampling.

View at TechPowerUp Main Site | Source
 
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meet the demanding needs of today's professional environments
Sooo......in other words: Uber-expensive, which kinda cancels out that "cost-effective" part of the tag line :(
 
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Silicon Motion's innovative CAT (Content Adaptive Technology) and employs multiple image and video processing algorithms to compress display data and minimize bandwidth usage to deliver ultra-low latency from the computer to the monitors

So is this a new type of DisplayLink or what?
 

TheLostSwede

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So is this a new type of DisplayLink or what?
No, it's a competing solution that Silicon Motion has been offering for quite a while. This is just an updated, more modern version with better performance.
The two solutions below are actually the same chip, as the older SM768 has both a USB and a PCIe interface to the host system and it's up to the device maker how to implement it. There's also a variant with embedded DRAM.
The SM770 seems to be USB only.

As a side note, I was actually helping a company that was looking at develop a solution around the SM768 and I had a few meetings with Silicon Motion about it.
 
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