They wanted to get rid off nvidia and the dark man.
But why don't they begin to offer AMD Radeons, then, like ASRock, Acer and XFX?
Not to derail too hard: but it's a simple answer. Occam's razor.
The founder Andrew Han built EVGA from nothing, the company is his baby. But over the last decade, many stories have come out of how unreasonable he can be, openly berating employees, and getting into petty drama. Well, in the last 5 years or so EVGA has become rather mismanaged, they managed to lose money on the 1000 and 2000 series due to over-ordering near the end of their life cycle.
It was time for Han to step down, let someone else run the company, but he had no one he was willing to give the reins too. He also didnt want to sell EVGA, because he's still attached to the company he built. Whether due to old age or ego; Instead, his unreasonable nature came out, picked a fight with Leather man, then refused to budge from his position of not making GPUs anymore, which tanked the company into what it is today, a zombie waiting for the final knell to ring.
Han should have stepped down, if not after managing to lose money on pascal, absolutely after the failure of the 3000 series VRMs. Instead he refused and destroyed his lifelong magnum opus. Even back whent he news came out, I found it suspicious that EVGA's claims, while reasonable, did not line up with their actions (if nvidia GPU margins are so low, why make 7 variations? Why buy at the end of a life cycle? if you cant raise prices beyond MSRP, why did you do it like everyone else during Red Lung, ece), and since then I was proven right, Han did not have a concrete plan, and much of his company has fallen apart without GPU revenue propping it up.
Even the video content is dying, as people don't have the patience for long form content any more. It's really sad that people have such short attention spans these days.
I dont agree with this. Multi hour long documentaries on youtube get millions, if not tens of millions, of views. A well written long form content piece, no matter the format, will get attention.
IMO, much of the content has severely degraded. Nothing anand has put out matches what anand himself wrote. A lot of failing long form content is written poorly or so dry that nobody finds it interesting. They can be summed up with 1-2 sentence TLDRs, which should not be happening in proper long form reviews.