Intel is seems to be the "underdog" in CPU market now. And these usually follow whatever suit the market leaders do. Much like AMD have been adopting the Intel's product nomenclature for ages 3, 5, 7, 9, 300 (and before it was 3000+, K, etc), and X/B contrary to the Y/B for the chipsets. Now intel saw the AMD did the two weeks delay, and decided this is something that is needed to follow, in order to gain a success. [/sarcasm off]
On a serious note, Intel just urgently needs to finally release an actual and competitive product already, because this is slowly turning into a disaster. And even if the next gen Arrow/Lunar Lake CPUs are going to be fine, and lacking any issues, the reputation and fear of being scammed, will pursue both Intel and it's customers for a long time.