Sandisk Previews Its New Corporate Branding Defined by a 'Mindset of Motion'

[Nomad76]

Sandisk Corporation today previewed its new corporate branding and creative direction, signaling a bold debut of the company's comeback launch as a standalone Flash and memory technology innovator, planned for early 2025.

Defined by a 'Mindset of Motion', Sandisk's new creative direction represents a future forward philosophy where by creating paths and possibilities for people to go without limits, the company unites the current moment and their aspirations. This mindset brings people closer to their ambitions and creates a circle of collaboration for progress and future growth.



The Sandisk wordmark represents a heritage of mobility and versatility that enables a seamless and simplified world of resilient data expression and storage. The company's innovation keeps aspirations moving and pushes possibility forward, empowering people and businesses with data everywhere.

"Enabling people to experience the potential of their data and move forward in making aspirations real is at the heart of what we do and we were very intentional in creating a mark that embodies the spirit of this thinking," said Joel Davis, vice president of Creative, Sandisk. "Our visual brand philosophy is inspired by the future and all the diverse ways our customers consume data. Starting with a single pixel, the new Sandisk mark uses bold visual language while being rooted in the idea that progress is not an end point but a way of being."

Sandisk Brand Mark Design Attributes
From a pixel to a platform for ambition, the new Sandisk mark is engineered to embody innovation. The logo's clean lines and minimalist design mirror the speed and efficiency of Flash technology. The iconic open D letterform unites with a fresh, pixel-driven S, both symbolizing collaboration and partnership, shaping the future of technology. With both vertical and horizontal representations, the mark defies limitation.

View at TechPowerUp Main Site | Source

 

[_roman_]

Parent since 2016 = WD = Western Digital

SanDisk - Wikipedia

en.wikipedia.org

 

[FreedomEclipse]

At first I thought it said "Ramdisk" and then I clicked on the image for a clearer view....

Then I thought it looked like this:



Sandisk should fire their marketing team out of some torpedo tubes.

Also...

"Enabling people to experience the potential of their data and move forward in making aspirations real is at the heart of what we do and we were very intentional in creating a mark that embodies the spirit of this thinking," said Joel Davis

What does this even mean??

I shuffle data around on SSDs. The only thing I need to experience is speed and reliability. Not the president clapping and a sexy party at every complete transfer.

 

[TheLostSwede]

Let's make a new logo, but let's make it really hard to read and bit blurry, so people get confused about which brand it is...

 

[Hecate91]

What the heck are these companies doing with their logos? I thought the new Micron logo was worse than the old one, but the "S" in Sandisk doesn't look like an S.
It seems like the marketing team threw something together with AI garbage and said good enough.

 

[Hakker]

Oh look half letters so no one can normally read it. Marketing departments consists of idiots nowadays.

 

[tpuuser256]

Looks futuristic, I like it

 

[bug]

When I make a buying decision, I cross off the list companies that don't have cool branding first. /s

 

[Wirko]

When I make a buying decision, I cross of the list companies that don't have cool branding first. /s

You only buy Realtek, eh?

 

[Fatalfury]

Looks like Chinese or Japanese writings until u look carefully.

 

[TheinsanegamerN]

At first I thought it said "Ramdisk" and then I clicked on the image for a clearer view....

Then I thought it looked like this:

View attachment 376061

Sandisk should fire their marketing team out of some torpedo tubes.

It could only help them

Also...



What does this even mean??

I shuffle data around on SSDs. The only thing I need to experience is speed and reliability. Not the president clapping and a sexy party at every complete transfer.

It's typical modern day corporate fluff. throw lots of big words with nebulous meaning in to baffle people with bullshit. Because apparently if people are baffled they buy your products?

 

[trsttte]

This resembles what comes out of my printer when the ink cartridge is running out or when the printer is throwing it's usual tantrum

 

[NoLoihi]

When looking at the two brands they are forging out of their combined business, they’ve gone on to assign the ‘Mindset of Motion’ to the one dealing exclusively and specifically with all their solid-state products. I wonder if they’ve had any alternatives on their minds, at all.