Energizer is a brand that is best known for its batteries, as the name would suggest. However, it now appears that the brand wants a piece of the consumer technology pie as well, but not exactly. The thing is, well-known brands often license out their brand name to other manufactures who make completely unrelated products, which are then sold with their branding. Energizer has done something similar, and licensed out its brand name to Avenir Telecom, who now plans on making and selling laptops with the "Energizer" brand. There are no concrete details on specifications yet, although we do know that the laptop lineup will be named "EnergyBook", and will ship in 15- and 17-inch sizes with either 128 or 256 GB of storage.
Clearly, the laptops are by no means aimed at users with heavy workloads, but rather casual users with extremely modest performance expectations from their machines. Unsurprisingly, the pricing reflects this strategy rather well, with the EnergyBook lineup being expected to start from just $199. We have no exact date in sight, although Avenir Telecom has revealed the laptops should be available in the first quarter of this year. That said, it should be noted that with laptops from prominent brands getting cheaper every year, ultra-low-end laptops from lesser-known manufacturers are often not very good deals, at least in terms of longevity or quality. Of course, the EnergyBook lineup might end up being a glaring exception to that rule, although that remains to be seen.
View at TechPowerUp Main Site | Source
Clearly, the laptops are by no means aimed at users with heavy workloads, but rather casual users with extremely modest performance expectations from their machines. Unsurprisingly, the pricing reflects this strategy rather well, with the EnergyBook lineup being expected to start from just $199. We have no exact date in sight, although Avenir Telecom has revealed the laptops should be available in the first quarter of this year. That said, it should be noted that with laptops from prominent brands getting cheaper every year, ultra-low-end laptops from lesser-known manufacturers are often not very good deals, at least in terms of longevity or quality. Of course, the EnergyBook lineup might end up being a glaring exception to that rule, although that remains to be seen.
View at TechPowerUp Main Site | Source
