AMD is Taking Time with Radeon RX 9000 to Optimize Software and FSR 4

[Vya Domus]

you think they'd sell ga102-based 3080 if it wasn't for 6800xt being so good at $650 ?

30 series was launched before 6000 series dude.

Secondly, why not "be convinced" if reviews in all mediums can actually convince them that the new set of features is of much nicer quality than before

Why would that matter if reviewers have already convinced people of the same thing for years.

"Nvidia upscaling good"
"AMD upscaling good"

Who do you think people are going to pick ?

 

[Onasi]

yup, clear as day. there is no masterplan, there is never really any masterplan, othar than theeir fans' wishful thinking.

It’s the same every fucking generation for a decade now - everyone sane says that AMD has pretty damn good cards, but everything around them is a clownshow and they have no idea how to actually sell them. Then the people who still, for inexplicable reasons, have faith in RTG go “No-no, this time, this time is different. It’s totally gonna be better now guys, they actually have a plan”. Cue the inevitable RTG self-inflicted dickshot that completely ruins their chances that gen. Rinse. Repeat. Continue until you arrive at sub-10% market share.

 

[Zazigalka]

30 series was launched before 6000 series dude.

you think they didn't know what amd has ? the launch was a few weeks apart.

 

[Assimilator]

Features? AMD basically created half of the rendering techniques used today, as well as kick-starting the creation of low-level APIs, in addition to developing HBM that Nvidia uses so happily.

IN
THE
LAST
HALF
DECADE.

English, MotherF**er, do you read it?

 

[Zazigalka]

It’s the same every fucking generation for a decade now - everyone sane says that AMD has pretty damn good cards, but everything around them is a clownshow and they have no idea how to actually sell them. Then the people who still, for inexplicable reasons, have faith in RTG go “No-no, this time, this time is different. It’s totally gonna be better now guys, they actually have a plan”. Cue the inevitable RTG self-inflicted dickshot that completely ruins their chances that gen. Rinse. Repeat. Continue until you arrive at sub-10% market share.

 

[Vya Domus]

you think they didn't know what amd has ? the launch was a few weeks apart.

Not years in advanced, they pick the chip long before the thing makes it to market, it's ridiculous to think they sold a GA102 3080 because of AMD lol.

 

[AusWolf]

I am trying to remember - has Nvidia ever done a price correction like this quickly after a release?

I don't know. I'm just making a theory here. It could also be the other way around - AMD might be waiting for the 5070 to release to set the final price on the 9070 XT.

Did Nvidia not claim they dont compete on price?

There's a difference between competing on price before and after reviews are out.

 

[Onasi]

There's a difference between competing on price before and after reviews are out.

No, there is not. You don’t compete on price when you are a market leader with <85% market share. There is no reason to do so. Anyone thinking that this delay is some big brain strat from AMD in order to try and force NV to lower their MSRP is delusional.

 

[Zazigalka]

Not years in advanced, they pick the chip long before the thing makes it to market, it's ridiculous to think they sold a GA102 3080 because of AMD lol.

SKU naming/pricing/positioning can be adjusted very late - see 4080 12G (899) and 4070Ti (799), they were actually the same card, nvidia renamed them after launch.

 

[AusWolf]

No, there is not. You don’t compete on price when you are a market leader with <85% market share. There is no reason to do so.

There is in the midrange and below. Buyers are a lot more value-conscious there than in the high-end.

Market share is nice, but selling a few more cards for extra profit never hurts. Let's not forget that companies live on profit, not market share.

Let's say 80% of people go for a 5070 instead of a 9070 XT. If you're Nvidia, your question is why couldn't it be 90%?

 

[dj-electric]

30 series was launched before 6000 series dude.


Why would that matter if reviewers have already convinced people of the same thing for years.

"Nvidia upscaling good"
"AMD upscaling good"

Who do you think people are going to pick ?

This is exactly the question AMD wants to generate with RDNA4 products, and are currently working on a solution to the last part of this puzzle - pricing and product segmentation to an emerging new competitive products. I really feel this part needs highlighting, because these are the cards AMD keeps close to their chest (no pun intended)

So what happens next is trying to score a much better reputation for a value proposition with a smart Radeon RX 9070 series product launch.
Now, AMD have failed before in this regard (hello $999 RX 7900 XTX and $899 RX 7900 XT) but now they are getting another fresh chance by internally delaying the cards. We know, I know they are delaying the cards because as an industry person myself, one of the AIBs told me that exactly 48 hours after confirming my shipping address for a sample.

This is a last minute play, and AMD is essentially going to use the strategy of "our AI performance and image tools are just as good, but look at how affordable and nice our products are in comparison".
Se Tu, this is really it.

 

[Onasi]

There is in the midrange and below. Buyers are a lot more value-conscious there than in the high-end.

Yeah, they sure did take that into account with the 4060 or when they asked 100 dollars more for a 16 gig model of 4060Ti. Totally.

Market share is nice, but selling a few more cards for extra profit never hurts. Let's not forget that companies live on profit, not market share.

Irrelevant when you are a de-facto monopoly.

Let's say 80% of people go for a 5070 instead of a 9070 XT. If you're Nvidia, your question is why couldn't it be 90%?

Hahajjahahahahshdjsk, no. No. That would not happen. Let’s say 98% of people go for a 5070 and NV couldn’t care less about that remaining 2%.

 

[Bomby569]

This is exactly the question AMD wants to generate with RDNA4 products, and are currently working on a solution to the last part of this puzzle - pricing and product segmentation to an emerging new competitive products. I really feel this part needs highlighting, because these are the cards AMD keeps close to their chest (no pun intended)

So what happens next is trying to score a much better reputation for a value proposition with a smart Radeon RX 9070 series product launch.
Now, AMD have failed before in this regard (hello $999 RX 7900 XTX and $899 RX 7900 XT) but now they are getting another fresh chance by internally delaying the cards. We know, I know they are delaying the cards because as an industry person myself, one of the AIBs told me that exactly 48 hours after confirming my shipping address for a sample.

This is a last minute play, and AMD is essentially going to use the strategy of "our AI performance and image tools are just as good, but look at how affordable and nice our products are in comparison".
Se Tu, this is really it.

you do price segmentation with your own products not the competition, they are not segmenting the market, they are positioning their products on Nvidias segmentation
and their pricing strategy is non existent, they are just waiting for Nvidia to react
you don't have anything close to your chest when your all strategy is waiting for whatever the other guy is doing and replicate it as best you can

seeing any kind of master plan strategy here is just unicorns and pink elephants.

 

[AusWolf]

Yeah, they sure did take that into account with the 4060 or when they asked 100 dollars more for a 16 gig model of 4060Ti. Totally.

Fair point. Still, why chance it? Or why not wait for the 5070 and make a last-minute adjustment? Unlike Nvidia, AMD needs to sell every single card that they can.

Irrelevant when you are a de-facto monopoly.

When you're a business, extra money is always good.

Hahajjahahahahshdjsk, no. No. That would not happen. Let’s say 98% of people go for a 5070 and NV couldn’t care less about that remaining 2%.

You really got that into your head, didn't you?

you do price segmentation with your own products not the competition, they are not segmenting the market, they are positioning their products on Nvidias segmentation
and their pricing strategy is non existent, they are just waiting for Nvidia to react
you don't have anything close to your chest when your all strategy is waiting for whatever the other guy is doing and replicate it as best you can

seeing any kind of master plan strategy here is just unicorns and pink elephants.

What's wrong with that? It's the classic Nvidia -$50 game, which is probably what I would do as well. You don't know the market until you know the market, right?

 

[Vya Domus]

SKU naming/pricing/positioning can be adjusted very late - see 4080 12G (899) and 4070Ti (799), they were actually the same card, nvidia renamed them after launch.

Not to that extent and not months before your competitor is going to releases their products. Not to mention that even if they knew what the products were they almost certainly did not know the pricing.

They used GA102 because the previous 2080 was very anemic, it was barely faster than a 1080ti so they couldn't just release two duds in a row.

This is exactly the question AMD wants to generate with RDNA4 products

We know the answer to that question, they know the answer, Nvidia knows the answer. This stuff is for posterity, nothing more.

 

[Bomby569]

What's wrong with that? It's the classic Nvidia -$50 game, which is probably what I would do as well. You don't know the market until you know the market, right?

what is wrong? it's simple, anytime Nvidia changes something what do you think will happen? you don't have a pricing or a segmentation, you outsourced it to the competition and they own it

 

[AusWolf]

what is wrong? it's simple, anytime Nvidia changes something what do you think will happen? you don't have a pricing or a segmentation, you outsourced it to the competition and they own it

Nvidia won't change a thing until the 9070 XT is out, and by that time, reviews might already be in favour of it over the 5070.

Nvidia owns 90% of the market. AMD can't act like they can set a price on the 9070 XT on a whim, otherwise people will go "hahaha, no". No, they have to consider Nvidia with their pricing. There is no other way.

Edit: Besides, even if the 9070 XT released now, the vast majority wouldn't buy one before reading reviews of the 5070 as well, so what's the point?

 

[Bomby569]

Nvidia won't change a thing until the 9070 XT is out, and by that time, reviews might already be in favour of it over the 5070.

Nvidia owns 90% of the market. AMD can't act like they can set a price on the 9070 XT on a whim, otherwise people will go "hahaha, no". No, they have to consider Nvidia with their pricing. There is no other way.

Nvidia will do what they did last time, i don't think i need to elaborate on this
yes! AMD could never do what Intel did and be praised for it, obviously the GPU Police™ wouldn't allow it, they have a bias against AMD

 

[AusWolf]

Nvidia will do what they did last time, i don't think i need to elaborate on this
yes! AMD could never do what Intel did and be praised for it, obviously the GPU Police™ wouldn't allow it, they have a bias against AMD

What did Intel do? You know what Intel did not do? They did not release a GPU ahead of the stronger competition. The B580 competes with the 4060 and 7600 (XT) which have been out for a long time.

 

[Quicks]

Cool story, was going to buy one if it was released this week. Now I can just as well wait for the 5070, that will be released earlier.

 

[remekra]

Nvidia won't change a thing until the 9070 XT is out, and by that time, reviews might already be in favour of it over the 5070.

Nvidia owns 90% of the market. AMD can't act like they can set a price on the 9070 XT on a whim, otherwise people will go "hahaha, no". No, they have to consider Nvidia with their pricing. There is no other way.

Edit: Besides, even if the 9070 XT released now, the vast majority wouldn't buy one before reading reviews of the 5070 as well, so what's the point?

That's fine if they want to release 9070 and XT in March. But they should do a proper event for them already.
They know the prices of 50 series, they can predict how it will perform.
If at CES or shortly after they would come up and said "we have that and that card, here are the performance numbers, here are the prices, launch is in March" it would make them look a lot more professional.

Instead of coming up with that stupid "hey RDNA4 is coming, it will be great trust us", then showing the cards themselves at ces with no info, then even having FSR4 demo booth again with no one to talk about it, then having all the leaks from stores that they have cards already in stock and only after that accouncing in a X post no less that hey yeah it's coming in March.

It's simply bad way to prepare for a launch.

 

[Bomby569]

What did Intel do? You know what Intel did not do? They did not release a GPU ahead of the stronger competition. The B580 competes with the 4060 and 7600 (XT) which have been out for a long time.

what? the Intel will compete with whatever will be the new cards from Nvidia and AMD. For that logic AMD also didn't release a gpu ahead of the stronger competition, the 9070 will compete with the 4070 ti or 4080.

weird ass logic man

 

[kondamin]

If this means that for the first time in forever, multi-monitor power consumption by a new AMD GPU family won't be broken at launch, I'd honestly say it's worth the wait. I rather suspect however that it is something more concerning.


NVIDIA doesn't compete on anything, because they're the ones setting the direction and pace of the market. Other companies are competing with them - or rather, trying to.

If you don't believe me, try naming a single original graphics feature that AMD or Intel has released in the last half-decade. I'll bet you can't, and that's because the only features those companies have released are copies of what NVIDIA pioneered.

half decade so 2020. What did nvidia do other than improving on glitchy frames?

Graphics is now going trough a same rut, cpu's went trough before zen 2

Yhis is partially because AMD was practically dead for a decade.
Nvidia is making more money else where.
Mores law being dead and manufactureres no longer being able to cram more in their slab of silicon.
Game engines becoming so big and complex it requires more and more work to get those fully utilised and optimised.

 

[Onasi]

Fair point. Still, why chance it? Or why not wait for the 5070 and make a last-minute adjustment? Unlike Nvidia, AMD needs to sell every single card that they can.

Wait, I am confused. We are talking about NV and price adjustments. Not whether AMD will adjust THEIR price closer to launch.

You really got that into your head, didn't you?

Yeah, I did. With good reason.

 

[AusWolf]

what? the Intel will compete with whatever will be the new cards from Nvidia and AMD. For that logic AMD also didn't release a gpu ahead of the stronger competition, the 9070 will compete with the 4070 ti or 4080.

weird ass logic man

Because the guys at Intel are 5th dimensional beings, so they know what Blackwell and RDNA 4 cards are coming in the entry level, how they will perform, and how much they will cost... obviously.

Weird ass logic, man.

That's fine if they want to release 9070 and XT in March. But they should do a proper event for them already.
They know the prices of 50 series, they can predict how it will perform.
If at CES or shortly after they would come up and said "we have that and that card, here are the performance numbers, here are the prices, launch is in March" it would make them look a lot more professional.

It would also make them look like an easy target for Nvidia to do any adjustment before the 5070 launch if they wanted to.

Wait, I am confused. We are talking about NV and price adjustments. Not whether AMD will adjust THEIR price closer to launch.

Yes we are. I just see both scenarios as a possibility.

Yeah, I did. With good reason.

Yep, you're right. I should never underestimate the strength in herd mentality.