Buying a product based on marketing? Pff...
I bought some stuff with those "Amd reward" games. So that marketing worked.
I got star wars jedi survivor with amd cpu /gpu
avatar / pandora with amd cpu / gpu
the last of us part 1 with amd cpu / gpu.
As of now I consider the last of us part 1 as a medium game. The other two games are just trash games. I was stuck for a very long time with pandora. I left it behind and recently tried it again. That game was untouched for around 10-12 months I think on my nvme.
That x670 mainboard + ryzen 7600X + star wars jedi survivor game in may 2023 for ~395€ with free shipping was not that bad deal.
i consider those "cashback" from the other brands also an action from the marketing department.
-- Those amd reward games were just enough to get me clicking the buy button.