This has always been my pet peeve. Nvidia releases something, everyone goes ape***t about how terrible it is, amd releases something that's 9.9% better and suddenly its the second coming of jesus. It does not compute, something that's 9% better than something disgusting is still disgusting.
I've read that the 5080 is actually a 5060ti in disguise (so it should cost 300, maybe 400$ MAX) so im going to judge the 9070xt as a 5060ti competitor. If it loses to a disguised 5060ti - and it costs 2 times 400$, this will be a disaster.