What other Nvidia card would you buy? Everything else is either 8 GB, or costs an arm and a leg. Only the 3060 makes the slightest sense, unfortunately. This is the sad world we live in today.
I just wouldn't buy nvidia, problem solved

At this point in the game this should all be GA104 which means they could have been 3070 - or a new 3060 variant, like a 3060super why not - with 256bits bus and 16gb if they wanted, that could indeed be a good value. This isn't, just buy an Intel ARC for cheaper as an investment on keeping a 3rd competitor alive, or buy something like an AMD Radeon RX 7600 XT with 16gb.
Btw, on the gpu database the relative performance of this card is still bellow the legendary 1080ti (110%) so there's that, this press release from Asus seems like nonsense to me lol