AMD Mentions Sub-$700 Pricing for Radeon RX 9070 GPU Series, Looks Like NV Minus $50 Again

[Zareek]

Do you want AMD to have the same fake MSRP at 550 as Nvidia has at 750?
Is that really what you want to see?

Stop with the real MSRP BS. Ngreedia's MSRP is real Manufacturer's Suggested Retail Price. SUGGESTED!!! The retailer can price them at whatever they want to unless they have some sort of contractual agreement that says otherwise. The real issue with the 50 series is availability. Ngreedia launched early and they are prioritizing their TSMC wafer allocation for AI. Pure and simple, the market for the 50 series is stronger than the production numbers for it. I doubt even Ngreedia is doing that on purpose, it's not like the retailers are paying them more for overpricing the cards.

Regardless, it is not a valid reason for AMD overpricing these cards. If this pricing is real, we can all but guarantee AMD discrete graphics will lose even more market share this year. The only chance they don't is that Ngreedia never meets demand for the 50 series so these overpriced cards seem like a deal. Maybe that is what they are banking on.

 

[wolf]

What kind of logic is putting all the blame on AMD? I always see people blaming the competition for what Nvidia is charging, but then they go ahead and buy Nvidia anyway.

Who's saying all the blame? there's certainly some of it though.

AMD need conversions, they need to make a potential GeForce buyer not buy a GeForce because their product is such an attractive price to performance. They did it before with Ryzen and previous Radeon generations.

I tire of this narrative where AMD is seen like some blameless child who did nothing wrong and is being oppressed/persecuted and couldn't succeed if they tried, they're a damn multi billion dollar company and they're not trying hard enough.

 

[Icon Charlie]

So many cry babies expecting AMD to basically give away GPUs for nothing.

Have you ever wondered WHY AMD is losing the video card war?

This Minus 50 nonsense off of what Nvidia does is one of the reasons.

They need to move VOLUME of product. THEY NEED MARKET SHARE NOW!!!. Not just trying to get as much $$$ as they can per unit.

Because if you look back at the past history and the market share... THIS action does not work. They followed this stupid approach for several years AND LOST MARKET SHARE.

People think AMD is some Titan of the industry. These people do not read the quarterly financials like I do. AMD is making NET profit but not much considering how large the corporation is. AMD needs something to be relevant in this sector of tech.

Nvidia has given AMD a golden opportunity on a platter cocerning gaining market share and positive results from their customer base. But it looks like they are going to shoot themselves in the foot again.

Yea I know why they are doing this, but I did not put this company into this situation.

Dr. Lisa Su Did. And because of that... IF AMD does the usual Minus 50 nonsense, long term I can almost guarantee their marketshare will be FLAT.

There's more to this but I'll wait until when this video card is launched.

 

[QuietBob]

I seriously hope that they are planning to launch the base models for much less than $700 when the 7900XT is still selling for $615 and the XTX for $755 here in Europe

 

[Tek-Check]

Stop with the real MSRP BS. Ngreedia's MSRP is real Manufacturer's Suggested Retail Price. SUGGESTED!!!

Fix that CAPS button. No reason to shout. We are not in Ice Age of communication. I respectfully disagree on MSRP. It has become a completely meaningless marketing slogan. That's what it is and that's how it feels to growing number of buyers.

I'd accept if roughly half of basic models sell at MSRP and the rest are more expensive, beefed-up versions with additional features, such as higher clocks, fancy fans, etc. Both AMD and Nvidia are absolutely in a commanding position to arrange this deal with AIBs for basic models. They just need to avoid being greedy on their margins, especially Nvidia (~74%). Lower the flipping margins and there will be more cards at MSRP. It is that simple in capitalism. It's not a rocket science.

'MSRP marketing' has become a brainwashing tool, whereby less than a handful of models are offered at this price. Hence consumer feeling of being cheated upon. I trust my feelings on this, not the marketing, I am afraid.

 

[cmguigamf]

What kind of logic is putting all the blame on AMD? I always see people blaming the competition for what Nvidia is charging, but then they go ahead and buy Nvidia anyway.
And yes AMD being the competition will wait and see what the market leader charges, it's why Nvidia having a near monopoly is bad and no different than the near monopoly Intel used to have with CPU's.

If we can't blame one of the biggest corporations in the world for the prices they charge... what else can we do? What AMD decides is the MSRP is their own business, so we should hold them accountable for it.

As for the news, if it's true, and it's 650~699 (meaning ~x10 where I live), there goes my excitement.

 

[Tek-Check]

Have you ever wondered why AMD is losing the video card war?
This Minus 50 nonsense is one of the reasons.
It looks like my previous posting on how AMD is going screw things up... looks like it's coming true.

I fixed that ridiculously big "why" for you. We are not blind, thank you.

Minus 50 is not necessarily minus 50, as MSRP of 750 is practically a bogus number. Real retail prices of 5070Ti go around $900, and several models above $1,000. Wait for the prices to be announced on Friday and you will find out more. Simple.

 

[Icon Charlie]

I fixed that ridiculously big "why" for you. We are not blind, thank you.

Minus 50 is not necessarily minus 50, as MSRP of 750 is practically a bogus number. Real retail prices of 5070Ti go around $900, and several models above $1,000. Wait for the prices to be announced on Friday and you will find out more. Simple.

Do not know how this got into before I finished posting... heh,

 

[AusWolf]

Controversy generates more engagement than positive stuff. Posting something like "The RX 9070 XT is expected to cost 40% less than the current market price of the competing 5070 Ti" would have the same impact, but taking jabs at AMD is already standard practice.

Moreover, it's best to wait for reviews, even if the leaks seem reliable. There's no harm in keeping expectations in check. Plus, By then Jensen should have found the missing ROPs.

And we dare call TPU impartial and factual? Yeah, right...

I might as well choose GN for news at this point.

 

[DemonicRyzen666]

God, I hate people anymore

I watched Vex's video about the RX 9070 XT leaked prices
Theres a comment near the end of the video

People want AMD to put X($550) price
People get mad when AMD asks "Hardware unboxed" what the price should be & says its over if AMD is asking what the price should be from a "youtube influncers"

 

[Icon Charlie]

God, I hate people anymore

I watched Vex's video about the RX 9070 XT leaked prices
Theres a comment near the end of the video

People want AMD to put X($550) price
People get mad when AMD asks "Hardware unboxed" what the price should be & says its over if AMD is asking what the price should be

If the X is at the $599 price range it will effing sell. IMHO Nvidia won't drop its pricing that much to affect it.

IF it X is at the $649 range, it will still sell UNTIL Nvidia moves their pricing down.

And I think they will.

 

[AusWolf]

If the X is at the $599 price range it will effing sell. IMHO Nvidia won't drop its pricing that much to affect it.

IF it X is at the $649 range, it will still sell UNTIL Nvidia moves their pricing down.

And I think they will.

I'm starting to think that availability will matter more than price.

 

[Krit]

Ever heard of inflation.

Make a research before make choose comments! This is a misinformation at the highest level. RTX 5090 shold cost ~ 1200$ not 3000$ only typical nvidia user can not see this. It's a robbery in a clear mid day. So where these 1800$ are evaporating ?

 

[Denver]

Make a research before made choose comments! This is misinformation at the highest level. RTX 5090 shold cost 1200$ not 3000$ only typical nvidia user can not see this. It's a robbery in a clear mid day.

View attachment 386717

Pulling my business degree out of my pocket here; you can't take the average inflation rate and apply it to a specific industry/product. On Nvidia's side, there's a greed factor at play—they have a massive market share to spread costs, sure, but the semiconductor industry has experienced significantly higher inflation than the average. -- Jensen Scalper

 

[Hecate91]

If we can't blame one of the biggest corporations in the world for the prices they charge... what else can we do? What AMD decides is the MSRP is their own business, so we should hold them accountable for it.

As for the news, if it's true, and it's 650~699 (meaning ~x10 where I live), there goes my excitement.

Except none of the blame goes towards the multi-trillion dollar company who pushed the prices this far, thats my point.
If it does sell at $649-699 then thats just how bad the current market is.

And we dare call TPU impartial and factual? Yeah, right...

I might as well choose GN for news at this point.

Honestly I trust GN quite a bit more than I do TPU anymore. TPU hasn't been impartial for quite a while and recently they aren't trying to hide it.

If the X is at the $599 price range it will effing sell. IMHO Nvidia won't drop its pricing that much to affect it.

IF it X is at the $649 range, it will still sell UNTIL Nvidia moves their pricing down.

And I think they will.

You mean IF Nvidia moves their pricing down, they currently have no reason to as people are still buying 50 series cards at scalper prices.

 

[Dahita]

If the X is at the $599 price range it will effing sell. IMHO Nvidia won't drop its pricing that much to affect it.

IF it X is at the $649 range, it will still sell UNTIL Nvidia moves their pricing down.

And I think they will.

Wait a minute.

Assuming the 9070XT is in the same performance range as the 5070 ti, I said assuming (according to the leaks), and given that the 5070 ti goes for a minimum of $750 while being unavailable anywhere, why on EARTH would people not buy the 9070XT at $690?

Are you aware that there are NO stocks available anywhere of RTX 50x0?

 

[Krit]

Pulling my business degree out of my pocket here; you can't take the average inflation rate and apply it to a specific industry/product. On Nvidia's side, there's a greed factor at play—they have a massive market share to spread costs, sure, but the semiconductor industry has experienced significantly higher inflation than the average. -- Jensen Scalper

I'm not saying i'm 100% correct but i have feeling that if we saw the real numbers people would be shocked. People's opinion about nvidia would dramatically change.

 

[tussinman]

So 699,-

Yeah, no.

Agreed. It's rumored If I'm not mistake board wise (PCB, die size, ram) to be on par with a 7800XT which was $500 at launch and didn't really move unit until it went sub $450.

$700 isn't a serious price. The 6700XT and 7700XT didn't move mass units until both of those went sub $400. Obviously, I'm not saying the 9070XT should be that low, but history hasn't been on AMDs side in regard to high xx70 series prices.

 

[Dahita]

Agreed. It's rumored If I'm not mistake board wise (PCB, die size, ram) to be on par with a 7800XT which was $500 at launch and didn't really move unit until it went sub $450.

$700 isn't a serious price. The 6700XT and 7700XT didn't move mass units until both of those went sub $400. Obviously, I'm not saying the 9070XT should be that low, but history hasn't been on AMDs side in regard to high xx70 series prices.

The 7700XT isn't even sub-$400 right now (lowest on newegg: $409.99, out of stock). I feel some of us are disconnected with the reality of the market nowadays

7700XT | Newegg.com

Search Newegg.com for 7700XT. Get fast shipping and top-rated customer service.

www.newegg.com

 

[cmguigamf]

Wait a minute.

Assuming the 9070XT is in the same performance range as the 5070 ti, I said assuming (according to the leaks), and given that the 5070 ti goes for a minimum of $750 while being unavailable anywhere, why on EARTH would people not buy the 9070XT at $690?

Are you aware that there are NO stocks available anywhere of RTX 50x0?

When people talk about pricing/"DOA"/etc, it's not just a "right now" situation, but rather about the future as well: 3, 4, 6 months, a year or two from now. Hence why MSRP shouldn't be reactive - as is AMD strategy these past few gens -, but prospective.

 

[Tek-Check]

$700 isn't a serious price. The 6700XT and 7700XT didn't move mass units until both of those went sub $400. Obviously, I'm not saying the 9070XT should be that low, but history hasn't been on AMDs side in regard to high xx70 series prices.

It's more complicated than this. With 9070XT, they aim to be closer to parity in features too. For example, RT seems just a bit below 5070Ti, not a lot like in previous generations. Such developments aim to change the history and therefore the calculus around prices. We will find out on Friday.

When people talk about pricing/"DOA"/etc, it's not just a "right now" situation, but rather about the future as well: 3, 4, 6 months, a year or two from now. Hence why MSRP shouldn't be reactive - as is AMD strategy these past few gens -, but prospective.

No. MSRP is just a marketing expression of agreements made behind the scenes between Nvidia, AMD and Intel and AIBs. It all hangs on margins. The more greedy margins, the less meanigful any articulated "MSRP" number comes across to the public.

A company can literally set MSRP at competitve XXX price and sign contracts with AIBs to sell at least 50% of base models at that price by offering them a bulk of GPU chips at slightly lower cost that allows AIBs to design cards to hit that XXX price. This is quite simple stuff to negotiate and agree. For this to happen, GPU chip designer would need to decide that 2% lower margin is acceptable. Nvidia is not willing to do this, as their margin is ~74%, hence their "MSRP" comes across as ridiculously artifical and not achievable by AIBs. We see this with 5070Ti whereby only 2-3 models have this price.

In 3, 4, 6 months, if conditions change and another competitor lower prices, "MSRP" can simply be revisited with AIBs and changed where necessary. This is not a rocket science. This is capitalism that often has more ugly face and sometimes less ugly face.

 

[Visible Noise]

Who's saying all the blame? there's certainly some of it though.

AMD need conversions, they need to make a potential GeForce buyer not buy a GeForce because their product is such an attractive price to performance. They did it before with Ryzen and previous Radeon generations.

I tire of this narrative where AMD is seen like some blameless child who did nothing wrong and is being oppressed/persecuted and couldn't succeed if they tried, they're a damn multi billion dollar company and they're not trying hard enough.

Didn‘t you get the memo? It’s never AMD’s fault. They get credit for good outcomes, but anything negative is Intel’s or Nvidia’s or stupid consumers fault. AMD’s planning, products and execution are impeccable and held in the highest regard at all times.

Lisa Su is as perfect of a being as Kim Un Jong, at least according to some opinions.

 

[tussinman]

The 7700XT isn't even sub-$400 right now (lowest on newegg: $409.99, out of stock). I feel some of us are disconnected with the reality of the market nowadays

The reason the market is like that is because AMD literally spend almost all of 2024 selling it for sub $400 (which was a price that made it actually move mass amounts of units) and now it's basically sold out for good. It's been 3 straight generations of AMD doing this for the xx70 series. Start way too high price wise and then start moving units with aggressive price cuts. They said they were focusing on midrange this gen and how they are planning on being aggressive, but we'll see (recent history has not been on their side, hence their dwindling market share)

 

[Visible Noise]

A company can literally set MSRP at competitve XXX price and sign contracts with AIBs to sell at least 50% of base models at that price

Actually in the US that would be highly illegal. I imagine price fixing would be illegal in the EU also.

 

[Dahita]

When people talk about pricing/"DOA"/etc, it's not just a "right now" situation, but rather about the future as well: 3, 4, 6 months, a year or two from now. Hence why MSRP shouldn't be reactive - as is AMD strategy these past few gens -, but prospective.

We're talking about the MSRP at launch here.