Shortage aside, this all crap is just impossible without GPU vendors, AIBs and sellers involvement. Might be
rigged "mutual" as well. They all profiting insanely from this entire scam. And all of them.
Not really, it's also happening to Nvidia despite them having their own cards. Sure, they are vaporware, but the etailers are basically engaging in joint price fixing globally because they learned lots of lessons from the crypto boom and rather than letting scalpers take the cards, they now do the scalping themselves.
This is what I told and been mocked by other TPU members. Everyone was laughing their ass off, telling the scalping of entire RDNA4 stock was impossible. Especially at high margins, which is impossible to tell, because AMD shifted their responsibility to AIB partners.
1000 pieces. That's nothing.
When people are paying 879€ for a rx9070xt than the price was too low in the first place. Or the supply of cards was too low. It seems even 1000€ per card was sold.
Have fun comparing that list - prices and product names are an universal language. It does not matter it's a german based site:
Wir informieren, wo es AMD Radeon RX 9070 XT und Radeon RX 9070 zu welchem Preis ab Lager zu kaufen gibt.
www.computerbase.de
That's indeed low. But that doesn't mean that sellers do not set the price whatever they want, and can get away with. They've tried to sell with +150-200$/€- people bought, they've tried +500$/€. and someone still bought.
Also people should bear in mind, that there's a group of buyers, that will buy at watever price- the gougers, which sell the cards on second hand marketplaces like ebay. And they have the tools to buy all the available stock.
The GPU market has been screwed up for over 5 years now. I think it may just be time to admit, it's never going to be okay, these things will be limited, scalped, price gouged, and un-available forever. Really makes me not even care anymore.
That was since the 1080Ti release, when it was unavailble for purchase, due gobbled by miners.
AMD does have reasons to push it's AIB to keep profit margins down and keep selling models at MSRP. On the contrary to Nvidia, that push prices up the last 12+ years, if AMD wants to get market share and start seeing consumers looking at AMD in a positive way, they have to restrain their partners. RX 9070 series is a success but can turn to a huge let down if AMD doesn't insist on keeping prices down. If they let their AIBs go wild, like what in my opinion Nvidia does, Nvidia could drop pricing suddenly and unrestrained the GPU supply, flood the market with 5000 cards at prices close to that MSRP that most of us call FAKE and turn around the narrative in a positive way for them. AMD rushing to drop prices after such a possible move from Nvidia will make them(AMD) look even worst.
Intel will become a major player in the GPU market IF they fix their manufacturing. If they does that, they would have plenty of capacity and much higher profit margin.
I don't understand why AMD/NVidia don't mandate that a certain percentage of cards released per AIB in each series is an MSRP model? Am I way off in thinking that an MSRP base model would be the highest selling sku in terms of units per card type if quantities were a non-issue? Its like Honda selling the civic and dealers having way more stock of the SI and Type R trims versus the base model.
Because they are now have the "reason" why they "can't" control the partners- they don't have MBA cards. all their cards are AIB only. They completely depend on them. And some of them want the margins they have for the the nVidia cards they make as well.