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AMD Questions Reported/Predicted Elevation of Radeon RX 9070 Series MSRPs

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Nullify the incentive. A progressive tax to be applied to anything over MSRP so scalpers / retailers / opportunists progressively loose money.


 
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Thanks AMD, this changes everything... not.
 
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Meanwhile, I got a 9070 XT Pulse and an 9070 Pulse at MSRP in Germany without bots etc. .....so yeah the next weeks will show if Frank is right or if they just discontinue the MSRP modells ;)
 
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We want market share is what AMD said so they should really put that hammer down and say the base models are msrp what you do with your own OC cards pricing is your own idea but the base price should be msrp. ONLY then will AMD get market share back and only then can they make a dent, because at the msrp prices they are good cards to go for. at the inflated prices you are better off getting a 5070ti already or even a 7900XTX if you don't care about raytracing.
 
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We want market share is what AMD said so they should really put that hammer down and say the base models are msrp what you do with your own OC cards pricing is your own idea but the base price should be msrp. ONLY then will AMD get market share back and only then can they make a dent, because at the msrp prices they are good cards to go for. at the inflated prices you are better off getting a 5070ti already or even a 7900XTX if you don't care about raytracing.
Yes, but that's kinda the point, you can't get a 5070ti or 7900XTX for any remotely sensible price, if at all!
 
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Shortage aside, this all crap is just impossible without GPU vendors, AIBs and sellers involvement. Might be rigged "mutual" as well. They all profiting insanely from this entire scam. And all of them.
Not really, it's also happening to Nvidia despite them having their own cards. Sure, they are vaporware, but the etailers are basically engaging in joint price fixing globally because they learned lots of lessons from the crypto boom and rather than letting scalpers take the cards, they now do the scalping themselves.
This is what I told and been mocked by other TPU members. Everyone was laughing their ass off, telling the scalping of entire RDNA4 stock was impossible. Especially at high margins, which is impossible to tell, because AMD shifted their responsibility to AIB partners.
1000 pieces. That's nothing.

When people are paying 879€ for a rx9070xt than the price was too low in the first place. Or the supply of cards was too low. It seems even 1000€ per card was sold.

Have fun comparing that list - prices and product names are an universal language. It does not matter it's a german based site:
That's indeed low. But that doesn't mean that sellers do not set the price whatever they want, and can get away with. They've tried to sell with +150-200$/€- people bought, they've tried +500$/€. and someone still bought.
Also people should bear in mind, that there's a group of buyers, that will buy at watever price- the gougers, which sell the cards on second hand marketplaces like ebay. And they have the tools to buy all the available stock.
The GPU market has been screwed up for over 5 years now. I think it may just be time to admit, it's never going to be okay, these things will be limited, scalped, price gouged, and un-available forever. Really makes me not even care anymore.
That was since the 1080Ti release, when it was unavailble for purchase, due gobbled by miners.
AMD does have reasons to push it's AIB to keep profit margins down and keep selling models at MSRP. On the contrary to Nvidia, that push prices up the last 12+ years, if AMD wants to get market share and start seeing consumers looking at AMD in a positive way, they have to restrain their partners. RX 9070 series is a success but can turn to a huge let down if AMD doesn't insist on keeping prices down. If they let their AIBs go wild, like what in my opinion Nvidia does, Nvidia could drop pricing suddenly and unrestrained the GPU supply, flood the market with 5000 cards at prices close to that MSRP that most of us call FAKE and turn around the narrative in a positive way for them. AMD rushing to drop prices after such a possible move from Nvidia will make them(AMD) look even worst.


Intel will become a major player in the GPU market IF they fix their manufacturing. If they does that, they would have plenty of capacity and much higher profit margin.
I don't understand why AMD/NVidia don't mandate that a certain percentage of cards released per AIB in each series is an MSRP model? Am I way off in thinking that an MSRP base model would be the highest selling sku in terms of units per card type if quantities were a non-issue? Its like Honda selling the civic and dealers having way more stock of the SI and Type R trims versus the base model.
Because they are now have the "reason" why they "can't" control the partners- they don't have MBA cards. all their cards are AIB only. They completely depend on them. And some of them want the margins they have for the the nVidia cards they make as well.
 
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This is why, at least in the current situation, people should be thoughtful of where they place blame. AMD clearly spent a lot of time (and even delayed the products) to work out rebates/whatever to keep the prices low. If retailers and AIBs set awful premiums to capitalize on the situation, which is largely due to lack of competition in a similar price bracket due to what nVIDIA does, I do not feel that is their fault given I don't think AMD is charging more for the chips, nor do I feel they are withholding supply. That's just my view of things currently, and the truth may not be quite as clear as it develops.

It's all about fabs, there are not enough high-end fabs to meet demand, it's as simple as that
AMD would love to have 100% wafer allocation, but they are barely at 9%, and out of that 9%, they split that between CPU & GPU with their high end chips getting the biggest cut from that 9%, but also remember, those lines aren't 100% perfect, they got defects as well

it will not get any better until new high-end fabs come online in a few years, which is why they have to delay a product launch, so they can at least have more than a few cards available
 
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thought that was a new type of borg cube for a second!!
 
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A little update on the UK situation...

Oc UK and Scan offered MSRP models at launch, translating to £570 for the XT. The starting price at Box was £705 right at launch, but now, almost everything is marked as "coming soon".

Oc UK currently lists MSRP model XTs for £630, but they're out of stock with no ETA. Scan doesn't usually give us a price on models that are out of stock, although the Sapphire Pure is listed for £670, XFX models for £705-725, and the Asus Tuf for £815. Ebuyer has the Sapphire Pure and the XFX Quicksilver listed for pre-order for £680.

It's a little bit better with the non-XT. MSRP models are listed at Oc UK for £540, but they're not in stock. Scan has the Sapphire Pure in stock for £630, the PowerColor Red Devil for £635, and the Asrock Steel Legend for £640. Ebuyer has the Sapphire Pulse and XFX Quicksilver and Swift OC for £600 and the Sapphire Pure and Gigabyte Gaming OC for £630.

thought that was a new type of borg cube for a second!!
That's exactly the impression they were trying to make. :)
 
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guess we normal folks can skip this generation and watch the retailers suffer another round of rotting inventories. The RTX40 Series isn't moving that much despite the minimal price cut it gets, 50 Series is still a flaming paper launch, Intel is being it's incompetent self despite Gelsinger went on a vacation, now we can add AMD to the mix of fumbling the chance to get some market share thanks to egregious scumbags. I DO HOPE the DIY PC market, crypto and AI nonsense die for good. I don't care if every company falls into the reds. I want to see them suffer. We don't need them, they sure as hell don't need us consumers when they got trust fund daddies and dino-aged investors keeping them afloat.
 
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now we can add AMD to the mix of fumbling the chance to get some market share thanks to egregious scumbags

...and how do you expect them to do that if there is no Fab space left for AMD (or...) to make more chips?

as I mentioned before, TSMC is booked solid into 2028/29 which is around the time another fab will open, but, if the current trend continues, the new fab is going to be booked solid as well, so maybe another 3-5% for AMD, with Nvidia & Apple & Qualcom taking up the most orders
 
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