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MSI has officially confirmed that it will not manufacture graphics cards based on AMD's latest RDNA 4 architecture, effectively bypassing the entire Radeon RX 9000 series lineup. In a statement to Tom's Hardware, an MSI representative briefly noted the company "is not manufacturing AMD GPUs this generation," pausing its AMD partnership while leaving the door open for future collaborations. Data compiled by Tom's Hardware shows MSI produced 45 distinct models during the RDNA 2 generation (RX 6000-series), but dramatically scaled back to just four custom designs for RDNA 3 (RX 7000-series)—representing a 91% reduction in AMD SKU diversity. Those limited RDNA 3 offerings, including the flagship RX 7900 XTX, notably reused cooling solutions from previous-generation AMD cards, indicating reduced R&D allocation compared to the company's NVIDIA lineup.
MSI's withdrawal from offering AMD-based solutions is due to several factors. NVIDIA's dominance in market share (83%, according to Steam hardware surveys) provides partners with stronger return-on-investment potential, while EVGA's 2022 exit from the GPU market created an opportunity for MSI to strengthen its position as a premier NVIDIA partner. There were reportedly delays in finalizing the MSRP for the RX 9000 series, which complicated manufacturers' calculations, production planning, and shipments. The vacuum left by MSI creates potential opportunities for other emerging players like Acer, which has been slowly expanding its AMD graphics card presence. However, MSI's decision—likely finalized during earlier strategic planning cycles—could potentially push away AMD enthusiasts despite strong projected demand for the Radeon RX 9070 series. Whether this represents a permanent strategic realignment or a temporary market response, we are yet to find out. AMD plans to return to the high-end GPU segment with its UDNA generation, so we have to wait and see if MSI makes a comeback here. For AIBs, partnerships with GPU makers are essential to get R&D resources behind a new product. Once partnerships pause, it is hard to get that wheel going again.
View at TechPowerUp Main Site | Source
MSI's withdrawal from offering AMD-based solutions is due to several factors. NVIDIA's dominance in market share (83%, according to Steam hardware surveys) provides partners with stronger return-on-investment potential, while EVGA's 2022 exit from the GPU market created an opportunity for MSI to strengthen its position as a premier NVIDIA partner. There were reportedly delays in finalizing the MSRP for the RX 9000 series, which complicated manufacturers' calculations, production planning, and shipments. The vacuum left by MSI creates potential opportunities for other emerging players like Acer, which has been slowly expanding its AMD graphics card presence. However, MSI's decision—likely finalized during earlier strategic planning cycles—could potentially push away AMD enthusiasts despite strong projected demand for the Radeon RX 9070 series. Whether this represents a permanent strategic realignment or a temporary market response, we are yet to find out. AMD plans to return to the high-end GPU segment with its UDNA generation, so we have to wait and see if MSI makes a comeback here. For AIBs, partnerships with GPU makers are essential to get R&D resources behind a new product. Once partnerships pause, it is hard to get that wheel going again.
View at TechPowerUp Main Site | Source
