High NVIDIA RTX 5000 Pricing Pushes RTX 4060 to Top of GPU Sales Charts

[Cpt.Jank]

It seems as though the high pricing and shortages surrounding NVIDIA's latest GeForce RTX 5000 series GPUs has resulted in gamers turning to previous GPU generations for salvation. According to the latest Newegg GPU bestseller charts, the $459.98 MSI Ventus NVIDIA GeForce RTX 4060 8 GB graphics card is currently the best-selling GPU. Curiously, the Gigabyte AMD Radeon RX 7800 XT OC 16 GB is close on its heels, with the Gigabyte AMD Radeon RX 9070 XT on its heels in third place. The first NVIDIA GeForce RTX 5000 series GPU on the Newegg bestseller list is the ASUS TUF Gaming RTX 5070 OC, which is in eighth place, behind several AMD Radeon RX 7900 XT, RX 9070 XT, and RX 6600 models. It's unclear whether this is due to high pricing or simply a lack of stock to sell, although the RTX 5070 OC is currently available on Newegg for $739.99. Curiously, this is also the only in-stock RTX 5000 series card amongst the top 20 best-selling GPUs on Newegg. Granted, this is only one vendor, but the majority of the GPUs on the list are either AMD Radeon RX 7000 series or NVIDIA GeForce RTX 4000 series GPUs.

The most recent Steam Hardware & Software Survey, updated for March 2025, however, tells a more confusing story. While adoption rates for NVIDIA GeForce RTX 5000 series GPUs is certainly slow, with the RTX 5080 being the only 5000 series GPU to even feature on the chart, with 0.19% growth over the last month, gamers seem to be moving away from the RTX 4000 series even faster. The GPU that showed the most growth during the last Steam Survey is the NVIDIA GeForce GTX 1650, which is already six years old. It's also interesting to note that most of the AMD GPUs in the Steam Survey results also saw minor upticks in adoption. Recent reports out of Japan show that AMD has garnered massive interest since the launch of the RX 9070 series GPUs, with claims of 45% market share coming as a surprise after NVIDIA reached 90% GPU market share in December last year. While NVIDIA's supply issues are likely at least partially to blame for AMD's increased popularity, there is also a growing sentiment amongst gamers, backed by some of our own testing, that NVIDIA is more interested in AI and simply isn't equipping its gaming graphics cards with enough VRAM for high-resolution and high-refresh rate gaming.


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[TheinsanegamerN]

If I needed a new GPU it would be a 9070xt. No question. However, given stock issues and prices, I'll be keeping my 6800xt for at least another year if not 2, skipping until uDNA releases.

My RTX 4060 media PC can run most stuff fine too so meh. If I build a new gaming PC in 2-4 years I dont think it will be a high end build. I quite like the SFF challenge. Hopefully we can get 9070xt performance in a SFF LP package by then.

 

[N3utro]

Why would you buy a 4060 for $459 when the msrp is $300 and the 5060 ti launches in 10 days for $400?

Sure the availability at msrp is low but it's still not impossible to find some (screenshot from a well known french shop):

 

[oxrufiioxo]

Why would you buy a 4060 for $459 when the msrp is $300 and the 5060 ti launches in 10 days for $400?

Sure the availability at msrp is low but it's still not impossible to find some (screenshot from a well known french shop):


View attachment 393210

Likely people panick buying over the emergency tariffs going into effect. I doubt it has much to do with the 50 series.

 

[Macro Device]

5060 ti launches in 10 days for $400?

You know how it works, right?

Baseline: $200 (this is where it's still profitable and should've* sit in a healthy market).
MSRP: $400 (because NVIDIA expect us to pay even more than that).
Street price: go wild but don't you dare go below 550 in the first couple weeks.
Reviews: "This GPU does possibly has some disadvantages and it's arguably not that affordable but it's a solid choice for a high quality gaming computer."
Joe Public: "Screw it, I'm flying to Las Vegas."

*my personal opinion based on the fact the relative complexity of 5060 Ti's PCB in general and die in particular is even lower than that of the 3050. GPU die production isn't as expensive as they want us to believe so it's safe to say it doesn't cost meaningfully more than one Franklin to produce a card like this, even in this market.

Desperate for a GPU, I would've gone 2nd hand and bought whatever 2/3rds my budget and called it a day. Buying in retail? With 100+ % markups? You're pissing me alright.

 

[yfn_ratchet]

*my personal opinion based on the fact the relative complexity of 5060 Ti's PCB in general and die in particular is even lower than that of the 3050. GPU die production isn't as expensive as they want us to believe so it's safe to say it doesn't cost meaningfully more than one Franklin to produce a card like this, even in this market.

I think it's a game of compounding margins. Everyone involved in supplying the parts, running the machines, designing all the crap, shipping the product out, moving the product to shelves, selling it, governing/legislating the whole process, wants a cut. By the time it hits shelves, MSRP might be the projected amount a store would need to sell the thingy at to make their own cut, regardless of how much it actually costs to produce the thingy logistically.

Granted, no one in that process is entitled to an especially gratuitous cut, so a ridiculous price is a ridiculous price, regardless of how the price came to be.

 

[N/A]

Well thatt's a bogus best seller list. because there is zotac at 349 and a combo deal of the same 4060 ventus 2 plus a monitor at 459.
plus shipping from overseas and you get the idea that it's a newly updated price of an previously acquired best seller sport.

 

[sepheronx]

And instead of 4060, a 3060 with 12gb of vram is better and even shown it during reviews.

So I'm good. My 3080 setup and my 3060s for kids is just fine.

 

[Princess Garnet]

Some of the speculation in the second paragraph is working off of skewed data because most of those shifts simply never happened. Every so often, the results for Steam's hardware survey are skewed by additional data seemingly coming out of China (likely net cafes doing upgrades?). The results of last month were one of those months. You'll see the same telltale changes going into these months; Intel CPUs and nVidia GPUs increase, Windows 10 increases, the chinese language increases, 10 core CPUs increase (sounds like 12th+ generation Core i5s), 1440p increases, and 32 GB RAM increases. Those are all specifications you may expect from net cafe PCs. Coming out of the month, the inverse happens and those same stats drop back to the baseline from before. It's a clear indication those particular months are wrong.

Yet, every time it happens, on both the month of the outlier data and the month after it, I see many tech outlet making multiple articles trying to draw conclusions from the data. There's nothing to infer from it as that data was wrong and should be ignored. Compare to two months ago to get the real change.

I'm not sure why it happens some months but not most others, nor why Valve hasn't tried to address it (perhaps fresh Steam installations have a higher chance of triggering the poll, and if so, maybe those are simply months a very high number of net cafes are upgrading?). Perhaps Valve hasn't done anything about it because the numbers are not meant to be a completely accurate snapshot of the market at all times, but just a "good enough" for developers to know what to target. But it's confusing because it keeps leading outlets to making articles on these changes that aren't actually happening.

 

[Steevo]

Makes sense, Nvidia ray tracing is superior. It's an essential feature at this price point.

 

[N/A]

Again, it was a bestseller when it was 329, not so much now. This is a trap set by this bestseller ranking. essentially a bait and switch tactic with the the very important change that it now ships from hong kong since the original offer is repackaged as a combo deal only. and RT is such a useless feature for anything less than 5090. It's only a must for some games.

 

[nguyen]

The RTX 5080 already show up on Steam Survey at 0.2%, so it looks like 5080 is selling well

 

[Visible Noise]

I became a proud nvidia hater

Thanks letting us know.

 

[Guwapo77]

For the Poll:

I went with Nvidia > AMD > Intel.

Pushing 4K pixels...AMD left me with no choice. So I'm stuck with a 5080 until the 60 series comes out. I hated paying this much for a GPU I didn't want, but I will say I love the visuals I'm getting over my 6900XT. Dusting off some oldies, but goodies and I'm just in awe of what I've been missing.

Elden Ring - Metro Exodus - Cyberpunk

RT with playable frames...The detail... The smoothness maxed out... man...

 

[Bwaze]

"High NVIDIA RTX 5000 Pricing Pushes Most Gamers Not to Upgrade At All."

 

[_roman_]

I miss the option. Using an existing graphic card in a processor - Upgrade to a processor with build in graphic card.

Games are declining in quality quite often. Only a few games are really justifying a graphic card purchase.

 

[phxrider]

If 4060s are going for 400 bucks or more, it's a testimonial to the genius of PT Barnum who said, "you'll never go broke from underestimating the intelligence of the American public".

Makes sense, Nvidia ray tracing is superior. It's an essential feature at this price point.

I sincerely hope no one is buying a GPU in this range expecting good ray tracing performance. These things are slow at raster and only get slower when you pile ray tracing on.

 

[Ninehell]

Bought mine about 7 months ago, just to have workable PC for game I play. Didn't need anything more than xx60.
Now still waiting for 9070 xt to start selling around here

 

[TheinsanegamerN]

If 4060s are going for 400 bucks or more, it's a testimonial to the genius of PT Barnum who said, "you'll never go broke from underestimating the intelligence of the American public".

They gotta CONSOOOM man!

I sincerely hope no one is buying a GPU in this range expecting good ray tracing performance. These things are slow at raster and only get slower when you pile ray tracing on.

It may not be great, but for games like Indiana jones where RT is always on, that performance difference really sticks out.

RT is here to stay and even on lower settings you need some of it going forward. Thank god AMD realized this and fixed rDNA4's RT performance somewhat.

 

[JIWIL]

This is a bit sensationalist... we don't really care about manipulated etail marketplace prices.

 

[Vayra86]

Likely people panick buying over the emergency tariffs going into effect. I doubt it has much to do with the 50 series.

If you're in the US, I would say that's not a strange thought. But outside of it... I did consider many things the last couple days. All I ended up doing 'for the future and monetary considerations' is lock my energy contract to 3 year fixed kwh/gas prices. Because that's really the only issue I see in Netherlands wrt these tariffs. We import a lot of gas. Everything else... is actually likely to make things cheaper over here in the EU. No company is going to sit here doing nothing to avoid problems and they still need to sell. The US isn't a great trade partner anymore, so they sell elsewhere. World's big.

Here's the first sign.

 

[JustBenching]

Prebuilts are the way forward. You can easily find a 9950x 3d + 5090 pc for 4.5k euros. The price of those 2 components alone are around 4k, so you get everything else for 500$. Considering that the rest of the components used are actually high end, it's a steal compared to building your own.

 

[Bomby569]

if everyone knows the 5060 is just a 4060 or a 3060, there is no point in waiting for the scalping, and people are just buying a 4060
People that bought 4070's before the 5070's launch are the real winners right now.

 

[Chomiq]

Missing "I don't want to buy a GPU in 2025" option

 

[Chrispy_]

The 4060 8GB cards are just about the only Nvidia card on shelves right now, so Nvidia barely even deserve a poll option.

Prebuilts are the way forward. You can easily find a 9950x 3d + 5090 pc for 4.5k euros. The price of those 2 components alone are around 4k, so you get everything else for 500$. Considering that the rest of the components used are actually high end, it's a steal compared to building your own

Good value compared to being robbed by scalpers, yes.
Being stabbed in the kidney is better than being stabbed in both kidneys, but I don't think I'd be recommending it.

Missing "I don't want to buy a GPU in 2025" option

Just wait for the dust to settle.
There are three more models from Nvidia and two more models from AMD that are yet to even launch.

I'm expecting MSRP 9070-series by the end of Spring and probably small discounts on the 5070/80 series, if not a bump in VRAM using 3Gbit modules at the same price, assuming AMD can match demand with supply. The 7800XT is capping how much people will pay for a 9070 and there's enough stock left of the 7900XT to discourage people from buying price-scalped 9070XTs.