...which is strange because I am not siding with either Toshiba or Sony...
Look. I'm not here to insult you with my lack of support for Sony. Frankly, I don't know why you care so much. It is what it is. If I did all of the homework for you in researching which TVs are ready for 120hz, where would the fun be? There are many. LCDs, DLPs, SXRDs, LCos... the list goes on with even more manufacturers. If you want to see a cheap 22" LCD that is capable, do a search on NewEgg.
Why will BlueRay and HD be blips? Here's why. What's better than HD? 3D-HD of course! Regardless of what you think of the dopey glasses. Most of us don't care what we look like in the comfort of our own couches, or even a dark public theater. People look even more dopey when they dodge an imaginary space ship, but that's the fun. I digress...Say these HD formats had 1 million players out there each. Considering there are over 100 Million households, 98 million more need a new DVD format. This stalemate between the formats is delaying adoption. 3D-HD is the technology to break the stalemate. If Sony can fit it on the BR disc, great! But as it stands, I doubt they can. Here's why: Digital 3D (or stereoscopic 3D) operates at 120hz, that's 120 frames per second. It's two images alternating back and forth at 60hz for a combined 120 frames per second. What is the current film rate, 24 frames per second? Sometimes converted to 30 frames per second? Do the math and you have a format size 4X that of today's HD. My guess, they'll need a new format. At the very least, a new player.
Now maybe that is still not enough info. Here's an article in Business Week, an interview with James Cameron, the creator of this format.
http://www.businessweek.com/magazine/content/07_14/b4028005.htm
He personally feels in 5 years this format will be widespread and ubiquitous with the movie experience. In order to become ubiquitous in 5 years, the adoption will need to begin soon. And since "all of the technology exists now", I don't think that will be a problem.
So where is your info about manufacturers having no idea how it's getting off the ground? Sounds to me to like YOU have no idea how it's going to start. Well, I just laid it out for ya, so I guess now you actually do have an idea. If you still don't believe it, that's up to you. No one says you have to change. It's been a pleasure.