Intel Advertising Campaign Boosts AMD Sales; AMD Begs Intel to Advertise More

[zekrahminator]

In a hilarious and somewhat cruel twist of fate, market research has proven that AMD sells more when Intel really lays down the advertising. Stephen DiFranco, vice president of worldwide sales and marketing at AMD, had this to say in regards to Intel's advertising.

I wish they would advertise more. I beg them publicly, please advertise more. Create more demand. Some weeks in the United States there are more AMD desktops and notebooks sold than Intel.

Granted, DiFranco later admitted that most consumers hardly know the difference between AMD and Intel. However, going from a 5% retail market share to a 50% retail market share without spending any money on advertising is pretty hard to explain any other way.

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[panchoman]

thats funny!

intel advertising is boosting amd sales

 

[Corrosion]

how does that work?

 

[Silverel]

People probably think that AMD is just a brand of Intel. Like Pentium or something...

Besides that, they've entered the point where they don't have ANY high end processors, therefore all of their OEM and Retail sales are going to be on the mid to low end, which is a much larger are of total sales. Also add to that equation that everytime Intel gets closer competitively, AMD drops prices on their chips.

Members of this and other communities know that the price/performance ratio is in Intels favor, but the pure bottom line of who is cheaper belongs to AMD. I'd imagine people looking at systems, and picking the cheaper of the two more often than not being AMD.

 

[Bjorn_Of_Iceland]

delusions of grandeur

 

[ChillyMyst]

People probably think that AMD is just a brand of Intel. Like Pentium or something...

Besides that, they've entered the point where they don't have ANY high end processors, therefore all of their OEM and Retail sales are going to be on the mid to low end, which is a much larger are of total sales. Also add to that equation that everytime Intel gets closer competitively, AMD drops prices on their chips.

Members of this and other communities know that the price/performance ratio is in Intels favor, but the pure bottom line of who is cheaper belongs to AMD. I'd imagine people looking at systems, and picking the cheaper of the two more often than not being AMD.

not quite true, stock for stock the k10's are comprable to the intel chips, in some server apps they are acctualy faster, and yet cheaper, check anand i think it was who did a review of that weird little querk, some apps prefer the new amd chip others dont.

for overclockers intel is the way to go if you wana spend the cheeze to get a good board+cpu combo, but for the avg joesixpack user, well whatevers cheapist and can do what they wana do is what they buy.

oh and check the egg, they have a gateway thats pretty decent, k10 quad core, 3gb ram, 8800gt, plenty of hdd space and the like, 1k, cheaper then any intel quad system, yet stock for stock it will stand up to any OEM intel system, oh and it offers some overclocking feturs because it seems its using an gigabyte board where ctrl+f1 unlock the overclocking fetures when in bios.(seen 2 reviews in sites about that box, it overclocked pretty decent for an OEM system)

 

[tkpenalty]

Since phenoms generally are a bang for buck CPU that brings much to the table, I think they would be more feasible. While we enthusiasts bitch about it not being as fast as the newer Quads from Intel, I think the Phenom is better off as a cheap quad core that gets the job done well.

oh and it offers some overclocking feturs because it seems its using an gigabyte board where ctrl+f1 unlock the overclocking fetures when in bios.(seen 2 reviews in sites about that box, it overclocked pretty decent for an OEM system)

Err, thats for the more advanced features that even most overclockers wouldnt fiddle with, except timings maybe.

 

[ChillyMyst]

no, in many gb boards you cant overclock worth a damn without the ctrl+f1 menu, ask around, u cant even change the fsb on many gb boards without that menu.

hell ask PT i had to tell him how to access those fetures

 

[eidairaman1]

its Peformance Results are Mixed, as per tomshardware guide. the 6400 BE looks more enticing.

Since phenoms generally are a bang for buck CPU that brings much to the table, I think they would be more feasible. While we enthusiasts bitch about it not being as fast as the newer Quads from Intel, I think the Phenom is better off as a cheap quad core that gets the job done well.



Err, thats for the more advanced features that even most overclockers wouldnt fiddle with, except timings maybe.

 

[brian.ca]

That story on the front page really takes an out of context story and twists it further. The original story appearently came from Marketing Daily and is about a presentation AMD's VP of sales and marketing gave at a CMO convention (google "marketing daily Stephen DiFranco" to see the original story - linking doesn't seem to work) and is a lot more about AMDs overall sales strategy.

The Intel comment was more just towards the introduction, the rest then goes on to talk about how rather than trying to sell the brand to consummers AMD is focusing on building their partnerships so that when someone goes out and buys a computer, if they're not specifically looking for a AMD or Intel computer they are more likely to buy an AMD just b/c that's what there and looked like a good deal.

It's probably more appropriate to say they're benefiting from OEM's advertising than Intels. If AMD gets HP to use an AMD chip in 1 out of every 3 computers they make, and HP then goes on to advertise their computers they inadvertantly advertise for AMD. Especially in the retail section.

The original story was actually a pretty good read.

 

[btarunr]

One thing I've seen for sure happening here: Rise in people opting for Turion X2 based books.

 

[Mad-Matt]

I can see where there comming from. Im just as annoyed with see intel logos appearing in again as I am with seeing nvidias logo (especially the games that dont allow to skip) just makes makes me give one more tick to amd/ati

 

[WarEagleAU]

Actually a pretty cool thing. However, I still think AMD Direct advertising would benefit them alot more.

As far as Turion X2 books go, Ive seen the same thing happening. They are getting as much as if not more than, shelf space as Intels Centrino, Duo based laptops.

 

[Mandown]

One thing I've seen for sure happening here: Rise in people opting for Turion X2 based books.

Definitely, The AMD notebooks including mine are just a lot more appealing than Intel just from what you get for the price. And its true that when your looking for a computer the first thing you look at is Price then whats in it, and in this case most of the time it'll AMD your looking at. I think it is funny but true all the same. The only advertisement I have ever seen from AMD was at the Atlanta airport advertising the Opterons but that was like 4 years ago back in the 939 days, and all you really saw was the processor. The AMD logo was tiny too.

 

[btarunr]

The last super-cool AMD ad I saw was the "I now rule" --Athlon64 FX series. I still have its poster in the closet