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Because MS used Toshiba as more of a tool to lower Sony's profits, and when the death of HD-DVD came around, MS did nothing about it, even though MS developed codec for the HD-DVD players. However, with the death of HD-DVD, comes the death of MSes plans for their codecs to be used with digital downloads, but that never followed through.
The point is, MS was there to help Toshiba win the format war, but instead they tried to use Toshiba to lower Sony's profits for an overall gain in console sales for the Xbox 360. However, that plan backfired on them as the PS3 is now outselling the Xbox 360, which can be related to the win for Blu-Ray.
EDIT: It should be known that MS could care less about a few million, why? Because MS makes billions in one quarter, meaning the loss has barely affected them. This is the nature of how MS treats its partners.
The point is, MS was there to help Toshiba win the format war, but instead they tried to use Toshiba to lower Sony's profits for an overall gain in console sales for the Xbox 360. However, that plan backfired on them as the PS3 is now outselling the Xbox 360, which can be related to the win for Blu-Ray.
EDIT: It should be known that MS could care less about a few million, why? Because MS makes billions in one quarter, meaning the loss has barely affected them. This is the nature of how MS treats its partners.
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