EA Signs Agreement with Massive to Offer Dynamic In-Game Advertising on PC and Xbox

malware · Mar 18, 2008

Electronic Arts and Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, today announced an expansion and two-year extension of their agreement to offer dynamic in-game advertising for EA video games. Under the new agreement dynamic ads will be incorporated into a number of titles including the next two editions of EA's Madden NFL football, NBA LIVE basketball, NASCAR racing and NHL hockey. Massive will continue to be the exclusive in-game ad network for the PC and Xbox 360 versions of EA's Need for Speed Carbon and Need for Speed ProStreet. Massive will also try to incorporate dynamic advertising into another popular EA racing title, Burnout Paradise. "EA strongly believes that dynamic in-game advertising is an important growth area for our business, and is one of many opportunities we are pursuing in growing the advertising market," said Kathy Vrabeck, president of the Casual Entertainment Label at EA. "We selected Massive because they are the industry leader in this space with a global sales footprint, solid brand recognition and in-depth experience in video game advertising."

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ShadowFold · Mar 18, 2008

Thanks EA. Thanks.

DanishDevil · Mar 18, 2008

So they buy everyone out, and then they fill it all with ads? Jeez! Bug off!

a111087 · Mar 18, 2008

as long as it doesn't impact the gameplay, i say its alright
after all, it should make up for the amount of people that download games instead of buying them

jocksteeluk · Mar 18, 2008

The xbox users will be the real losers in this deal because while the pc versions of games will be free to play online xbox users will be paying xbox live to stream in game advertising, so basically M$ is cashing in twice.

OrbitzXT · Mar 19, 2008

ShadowFold said:
Thanks EA. Thanks.

LMAO I laughed for a few minutes straight at that. And yes, thanks EA. The next time some 12 year old wants to be a punk and do the pause glitch in Madden 08 to not get a loss, I'll have a good time staring at your ads. A few weeks ago someone did the glitch and I saw 10,000 BC ads along with other things.

WarEagleAU · Mar 19, 2008

score jocksteel. You are right. I dont mind the lil billboards and shit like that...but if it becomes full blown, the game better cost 10 to 30 bucks!!!

Ravenas · Mar 19, 2008

Hmm... and what major company did the CEO of EA work for prior to his current job?

springs113 · Mar 19, 2008

man this is to the user that said they dont care as long as the gameplay doesn't change...the damn gameplay of their recent games suck....especially in live...everytime they implement a new control system then take it out in a year...i am tired of this shit...live this year was such a let down..PS3...not to mention the online gameplay with these abusive gamers...live even has a glitch like the old nba 2k for dreamcast had in which a player shoots a free throw misses it and either catch it back in mid air and dunk it for 2 extra points or a so called alli and the 2 points...
unfortunately 2k8 is no better...the gameplay in 2k7 was the best in quite a while...that game played like a complete bball game...i dont even wanna start on MADDEN...

WildCat87 · Mar 19, 2008

a111087 said:
it should make up for the amount of people that download games instead of buying them

Meh... I actually see it the other way around. More ads in games = Less sales = More downloads... But I dunno.

a111087 · Mar 19, 2008

WildCat87 said:
Meh... I actually see it the other way around. More ads in games = Less sales = More downloads... But I dunno.

possible, who knows... but i don't play EA Sport games anyway :laugh:

jbunch07 · Mar 19, 2008

OrbitzXT said:
LMAO I laughed for a few minutes straight at that. And yes, thanks EA. The next time some 12 year old wants to be a punk and do the pause glitch in Madden 08 to not get a loss, I'll have a good time staring at your ads. A few weeks ago someone did the glitch and I saw 10,000 BC ads along with other things.

ha i see those when i play ETQW, ha its funny :rolleyes:

Mussels · Mar 19, 2008

it all depends WHERE the ads are. billboards can be annoying - so can ads in the main menu or load screens.

Where this needs to go, is free games and the ads pay for it - no piracy at ALL if the games free, yet they still make money.

or at least on the console side of things, make the game dirt cheap - $20 instead of $50 USD, or $30-$40 Au instead of the stupid $100-$120 we get here sometimes...

ktr · Mar 19, 2008

I bet this agreement is mostly for that free battlefield that is soon to be released.

Black Hades · Mar 19, 2008

If this would make games cheaper, I wouldn't feel so offended.
If EA would make games that are less buggy , I wouldn't feel robbed.:shadedshu
ALSO if they would make a decent game once in a while, that would make me happy.

What if Microsoft added freakin' banners to it's OS-es?
I'd jump to Linux faster than you can say "Format C: /u /c"

DaMulta · Mar 19, 2008

WarEagleAU said:
score jocksteel. You are right. I dont mind the lil billboards and shit like that...but if it becomes full blown, the game better cost 10 to 30 bucks!!!

I don't think it would be like that. I could see them saying "Games cost more to devople these days. So this really just off sets the cost for us."Making the games still50-60usd.

JC316 · Mar 19, 2008

I really don't mind it so long as it stays like it is because it's only in real life environments where you would expect it. Now if you start putting pepsi ads in Halo, then the shit is gonna hit the fan.

jbunch07 · Mar 19, 2008

JC316 said:
I really don't mind it so long as it stays like it is because it's only in real life environments where you would expect it. Now if you start putting pepsi ads in Halo, then the shit is gonna hit the fan.

agreed
+1

Firebeast · Mar 19, 2008

They are part of the MMM companies... Money Making Maching incorp.

Instead of improving on the games they create, they'd rather monopolise the world. As DanishDevil said bug off EA! :banghead:

DanishDevil said:
So they buy everyone out, and then they fill it all with ads? Jeez! Bug off!

Triprift · Mar 19, 2008

JC316 said:
I really don't mind it so long as it stays like it is because it's only in real life environments where you would expect it. Now if you start putting pepsi ads in Halo, then the shit is gonna hit the fan.

Hopefully it doesnt come to that it would be good if it was ones like with the escapist where u can decide if ya want to see it or not. Ps jbunch no stewie avvy

hacker111 · Mar 19, 2008

Now thats going to be really annoying...ruining the gaming if you ask me.. :wtf:

bruins004 · Mar 19, 2008

Hopefully other companies wont follow their way.

jbunch07 · Mar 19, 2008

bruins004 said:
Hopefully other companies wont follow their way.

you already know its going to happen pretty soon instead of load screens its gonna be an f'in commercial or something...i dread that day! :shadedshu

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