Nice review. I hope TPU continues BT speaker reviews in the future, as I think this market will only continue to blow up. The fact the reviewer has the ability and intuitive nature to make comparisons of both the new products from the big-name brands (like Creative) and their new releases to what most see as the best currently available (the ue boom) shows a lot of credibility in my opinion.
I use a JBL Charge every day and love it (personally more than the Boom that a couple people I know have, but I also work in a very small area so perceived sound quality trumps supreme loudness for me as I don't require more than around 3/4 what the charge gives at very most), but would always be willing to upgrade if a better portable option comes along, especially if it were a speaker with weatherproofing like the ue boom so I didn't need a transport case. It appears this is not it in either regard, more-so just the Creative status-quo of pretty good quality + gimmicky bullshit additions for differentiation through leveraging their sound blaster software at a fair price, but I look forward to more comparisons to these products in the future from what looks to be a reliable source!