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AMD Reports 2014 Fourth Quarter and Annual Results

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AMD (NASDAQ: AMD) today announced revenue for the fourth quarter of 2014 of $1.24 billion, operating loss of $330 million and net loss of $364 million, or $0.47 per share. Non-GAAP(1) operating income was $36 million, non-GAAP(1) net income of $2 million and breakeven non-GAAP(1) earnings per share.

"We made progress diversifying our business, ramping design wins and improving our balance sheet this past year despite challenges in our PC business," said Dr. Lisa Su, AMD president and CEO. "Annual Enterprise, Embedded and Semi-Custom segment revenue increased over 50% as customer demand for products powered by our high-performance compute and rich visualization solutions was strong. We continue to address channel headwinds in the Computing and Graphics segment and are taking steps to return it to a healthy trajectory beginning in the second quarter of 2015."



2014 Annual Results
  • Revenue of $5.51 billion, up 4 percent year-over-year.
  • Gross margin of 33 percent, down 4 percentage points year-over-year and non-GAAP(1) gross margin of 34 percent, down 3 percentage points year-over-year.
  • Operating loss of $155 million and non-GAAP(1) operating income of $235 million, compared to GAAP and non-GAAP(1) operating income of $103 million in 2013.
  • Net loss of $403 million, loss per share of $0.53, and non-GAAP(1) net income of $51 million, non-GAAP(1) earnings per share of $0.06, compared to a GAAP and non-GAAP(1) net loss of $83 million, loss per share of $0.11 in 2013.
Q4 2014 Results
  • Revenue of $1.24 billion, down 13 percent sequentially and 22 percent year-over-year.
  • Gross margin of 29 percent and non-GAAP(1) gross margin of 34 percent. Gross margin was down 6 percentage points sequentially, primarily due to lower of cost or market inventory adjustment of $58 million related to our second-generation APU products. Non-GAAP(1) gross margin was down 1 percentage point sequentially. Q3 2014 gross margin of 35 percent included a $27 million, or 2 percent, benefit from revenue related to technology licensing.
  • Operating loss of $330 million and non-GAAP(1) operating income of $36 million, compared to operating income of $63 million and non-GAAP(1) operating income of $66 million in Q3 2014.
  • Net loss of $364 million, loss per share of $0.47, and non-GAAP(1) net income of $2 million, breakeven non-GAAP(1) earnings per share, compared to net income of $17 million, earnings per share of $0.02 and non-GAAP(1) net income of $20 million, non-GAAP(1) earnings per share of $0.03 in Q3 2014.
  • Cash, cash equivalents and marketable securities were $1.04 billion at the end of the quarter, up $102 million from the end of the prior quarter.
  • Total debt at the end of the quarter was $2.21 billion, flat from the prior quarter.
Financial Segment Summary
  • Computing and Graphics segment revenue decreased 15 percent sequentially and 16 percent from 2013. The sequential decrease was primarily due to lower desktop processor and GPU sales, and the annual decrease was driven by lower desktop processor and chipset sales.
  • Operating loss was $56 million, compared with an operating loss of $17 million in Q3 2014 and operating loss of $15 million in Q4 2013. The sequential and year-over-year decreases were primarily driven by lower channel sales partially offset by lower operating expenses.
  • Client average selling price (ASP) increased sequentially and year-over-year primarily driven by a richer mix of notebook processor sales.
  • GPU ASP increased sequentially primarily due to higher desktop and notebook GPU ASPs and decreased year-over-year primarily due to a lower channel ASP.
  • Enterprise, Embedded and Semi-Custom segment revenue decreased 11 percent sequentially primarily driven by lower sales of semi-custom SoCs. Annual revenue increased 51 percent from 2013 primarily driven by increased sales of semi-custom SoCs.
  • Operating income was $109 million compared with $108 million in Q3 2014 and $129 million in Q4 2013. The year-over-year decrease was primarily due to lower sales of semi-custom SoCs.
  • All Other category operating loss was $383 million compared with $28 million in Q3 2014 and operating income of $21 million in Q4 2013. The sequential and year-over-year decreases are primarily due to a $233 million goodwill impairment charge, $71 million restructuring and other special charges, net and a $58 million lower of cost or market inventory adjustment.
Recent Highlights
  • Strong demand continued for AMD-based game consoles, with Microsoft and Sony having shipped nearly 30 million consoles to-date. Sony also recently announced plans to release PlayStation4 in the People's Republic of China.
  • AMD added "Carrizo" and "Carrizo-L" to its 2015 Mobile APU roadmap, giving customers a single platform that scales from high-performance notebook gaming PCs to mainstream laptops. With new energy efficiency features, next generation CPU cores and the latest GCN graphics, "Carrizo" will be AMD's most advanced APU ever when it comes to market in the first half of 2015.
  • AMD drove continued adoption of high-performance APUs into new embedded markets with key new customer design wins, including:
  • Two new solutions from QNAP, a leading provider of network attached storage (NAS) systems, powered by AMD's Embedded G-Series SoC.
  • Gizmosphere's Gizmo 2, a second-generation, open source development board, powered by the AMD Embedded G-Series SoC, which offers outstanding compute and graphics performance on a single platform for a wide range of Linux and Windows based development projects.
  • AMD-based systems continued building momentum in the commercial client market with the adoption of AMD PRO APU-based commercial systems -- like the HP Elite 700-Series and Lenovo ThinkCentre M79 and M78 desktops -- by companies worldwide, including China Mobile Communications Corporation, Dr. Pepper Snapple Group and Telcel (Mexico).
  • AMD demonstrated continued progress developing the ecosystem for both 64-bit ARM-based servers and APU-based servers targeting next-generation workloads, with notable developments including:
  • SUSE Linux's release of openSUSE version 13.2, marking the first generally available Linux distribution offering direct support for AMD's upcoming ARM-based processor, the AMD Opteron A1100 Series processor (codenamed "Seattle").
  • Penguin, in collaboration with AMD, announced the first application optimized APU clusters, enabling seamless GPU and CPU memory sharing on clusters based on heterogeneous system architecture (HSA).
  • HP announced new HP ZBook 14 and HP ZBook 15u mobile workstations powered by AMD FirePro professional graphics at the 2015 International Consumer Electronics Show.
  • AMD launched its Catalyst Omega driver suite, delivering performance increases of up to 19 percent on AMD Radeon graphics(2) and up to 29 percent on AMD APUs,(3) more than 20 new features, like Virtual Super Resolution, and improvements based on user feedback, as well as a set of new developer tools and Linux optimizations. Downloads to date total 8.8 million.
  • Demonstrating thought leadership in gaming and graphics, AMD introduced AMD FreeSync technology,(4) an innovative, open-standards-based screen synching technology that maximizes the reduction of input latency and reduces or fully eliminates stuttering and tearing during gaming and video playback on select AMD Radeon graphics cards and current and future generation APUs. FreeSync-enabled displays from BenQ, LG Electronics, Nixeus, Samsung and Viewsonic were showcased at the 2015 International Consumer Electronics Show and are expected to be available in market starting in the first quarter of 2015.
  • AMD announced, for the third straight year, research grants totaling more than $32 million for the development of critical technologies needed for extreme-scale computing in conjunction with projects associated with the U.S. Department of Energy (DOE). The two DOE awards will fund research on exascale applications for AMD APUs based on the open-standard HSA, as well as future memory systems to power a generation of exascale supercomputers.
  • AMD achieved recognition as a world leader in energy efficiency and compute power with AMD FirePro professional graphics being awarded the top spot on the Green500 List, a ranking of the world's most energy-efficient supercomputers, and the AMD Opteron server CPU receiving the number two spot on the latest TOP500 List, a ranking of the 500 most powerful supercomputers in the world.
AMD's outlook statements are based on current expectations. The following statements are forward-looking, and actual results could differ materially depending on market conditions and the factors set forth under "Cautionary Statement" below.

For Q1 2015, AMD expects revenue to decrease 15 percent, plus or minus 3 percent, sequentially.
For additional details regarding AMD's results and outlook please see the CFO commentary posted at quarterlyearnings.amd.com.



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Guys, we have a problem!
And q1 is going to be even worse, another 15% revenue decrease!
Here's hoping AMD makes it into 2016.
 
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Find the guy responsible for bulldozer's architecture and make him pay every missing dollar.
That would be Dirk Meyer for the server-based processor strategy, Mike Butler, Bulldozers chief architect (now with Samsung), and Chuck Moore (chief engineer who died 2012).
Technically, if you're blaming anyone it should be the Board of Directors - they signed off on the strategy, and every other decision.
And q1 is going to be even worse, another 15% revenue decrease!
Yup. Q4 was in line with expectation, but the projected 15% loss (± 3%) in Q1 2015 is a big kick in the teeth.
Here's hoping AMD makes it into 2016.
They'll get there. They might not be in good shape...but they'll be there.
 
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Hopefully, the new President @ CEO Dr. Lisa Su able to turn AMD into a profitable company in the future.
$360 million in loses is too much for AMD.

All my pc using intel chips, but i want AMD to success. I don't want to see intel to charge customer "i7-4770k" for $999 if there is no more competition.
 
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they have facing huge losses the previous year. Year-Year revenue decreases becasue of lowered sale of GPUs due to competitive company's better product or edge.
 
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I don't want to see intel to charge customer "i7-4770k" for $999 if there is no more competition.
You think there is competition now?
Intel have AMD on life support because it serves their purpose. AMD likely can't be acquired by anyone other than a U.S. company, and any potential buyer (including taking on the debt) would still be faced with taking on Intel. The other side of the coin is that Intel can't grind AMD down to dust without the DoJ and the FTC starting antitrust proceedings...so they do what they're doing - keeping AMD viable enough to maintain their business without growing so large that they represent any kind of threat. You think Intel couldn't price AMD out of existence in the consumer space if they wanted to? Thankfully there are laws to stop Intel slashing prices, even if contra revenue walks a fine line in the ultra portable market.

If lack of competition was a key to skyrocketing prices, why are Intel's Xeon line holding steady in pricing architecture after architecture? The company holds almost 98% of the x86 server market - that's about as close to a monopoly as it gets. Intel also has no competition in HEDT, yet the 5960X isn't appreciably more expensive than the launch price of the 4960X, or 3960X/3970X before that, or the 980X/990X before that.

I wouldn't even say that the 4770K has that much competition - AMD's 990X/FX platform is pretty long in the tooth, and is steadily losing ground, yet the 4770K/4790K isn't appreciably more expensive than the 3770K, or the 2600K prior to that.
 
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All my pc using intel chips, but i want AMD to success. I don't want to see intel to charge customer "i7-4770k" for $999 if there is no more competition.
It won't be nearly that bad. Intel will have to keep reasonable pricing to compete with their older products, otherwise there won't be an incentive for consumers to buy newer products.
 
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Next time someone is asking an advice about hardware and AMD's offers are as good or even better than those from Nvidia or Intel, do a favor first to yourselves and suggest the AMD options. It's really sad to see people promoting Intel and Nvidia hardware even on cases where AMD offers something better.
 
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yet they make the chips in "this gen" consoles...
 

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yet they make the chips in "this gen" consoles...

But bear in mind that AMD generally sells their chips for too little profit. It's not about total sales, it's about profit margin.

I have seen some rumors floating around the net that Samsung might be interested in buying AMD. If they did they could put enough cash into AMD for R&D to turn them around.
 
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You think there is competition now?
Intel have AMD on life support because it serves their purpose. AMD likely can't be acquired by anyone other than a U.S. company, and any potential buyer (including taking on the debt) would still be faced with taking on Intel. The other side of the coin is that Intel can't grind AMD down to dust without the DoJ and the FTC starting antitrust proceedings...so they do what they're doing - keeping AMD viable enough to maintain their business without growing so large that they represent any kind of threat. You think Intel couldn't price AMD out of existence in the consumer space if they wanted to? Thankfully there are laws to stop Intel slashing prices, even if contra revenue walks a fine line in the ultra portable market.

If lack of competition was a key to skyrocketing prices, why are Intel's Xeon line holding steady in pricing architecture after architecture? The company holds almost 98% of the x86 server market - that's about as close to a monopoly as it gets. Intel also has no competition in HEDT, yet the 5960X isn't appreciably more expensive than the launch price of the 4960X, or 3960X/3970X before that, or the 980X/990X before that.

I wouldn't even say that the 4770K has that much competition - AMD's 990X/FX platform is pretty long in the tooth, and is steadily losing ground, yet the 4770K/4790K isn't appreciably more expensive than the 3770K, or the 2600K prior to that.
In my country the 4770K is ~35% more expensive than the 2600K
 
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I don't want to see intel to charge customer "i7-4770k" for $999 if there is no more competition.

The big plus of being a monopolist is not charging whatever you like. It's a popular misconception. Coca-Cola is a monopilist at certain locations, but you don't buy a can of it for thousands of dollars. The deal is, being a monopolist gives you the opportunity to supply certain amount of your product at the price you want, earning the margin you want. You don't have to drive your competitors out, because you are already in control of how much at what price appears at the market.
 
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Next time someone is asking an advice about hardware and AMD's offers are as good or even better than those from Nvidia or Intel, do a favor first to yourselves and suggest the AMD options. It's really sad to see people promoting Intel and Nvidia hardware even on cases where AMD offers something better.
Well as much as people need to be more respectful of giving proper advice to people instead of just preaching for their company that's really not what will help them nearly as much as you would think. OEM's are the biggest concerns for AMD and the biggest reason for their short comings in most areas. Many OEM's dropped AMD for Intel in the mid 2000's due to certain "business practices" that were settled in lawsuits but really didn't yield much help to fix the problem. Either way AMD has to get more OEM's putting APU's, GPU's, etc into their machines otherwise they really are not making much on the rebound because individuals buying products is a lot smaller a margin than the average user who walks into a store and picks up a laptop, tablet, or PC.

yet they make the chips in "this gen" consoles...
They put the chips in the machines which is good for them and helps keep them selling. However that bigger point is that the APU's have their architecture inside which helps with their own GPU sales and helps game companies be more willing to work with them over competition. You could say with at least GPU's they have a monopoly on that area of the market. Still the profit margins from those chips is very low right now and probably will not increase for awhile until there is a die shrink. The biggest problem to me with this is the lack of a label/designation of some kind on the machine that states AMD GPU/CPU/APU or whatever anywhere on the consoles like in some past machines as having that would get consumers to notice them a bit more.

But bear in mind that AMD generally sells their chips for too little profit. It's not about total sales, it's about profit margin.

I have seen some rumors floating around the net that Samsung might be interested in buying AMD. If they did they could put enough cash into AMD for R&D to turn them around.
Hmm, would not be a bad idea in the end honestly. Samsung is the type of company to do that since they have a mindset of making everything they do top notch. Though I would find it a bit odd to see Samsung owning AMD in the end. But then again they would get a standard OEM for their laptops (Samsung with AMD CPU/GPU/APU) while money could be poured into their divisions to get them working more.

AMD needs to put money into getting OEM's and offering things competitively. The more they get in their pocket, the better they can then start actually working to make things much more profitable for them.
 
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as far as "Intel vs AMD" goes - I think that from year 2010 (or when was the Buldozzer release?) it is "Intel vs few years old Intel chips", because - people with SandyBridge and up has no legit reason to upgradein CPU wise.... but in GPU market - there is another storry - few year old GPUs rubissh vs new ones (essepcially if you want move up on resolution and/or past 60hz) - so nVidia can do whatever with their prices when AMD will go down... and tit will :'(
 
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But bear in mind that AMD generally sells their chips for too little profit. It's not about total sales, it's about profit margin.

I have seen some rumors floating around the net that Samsung might be interested in buying AMD. If they did they could put enough cash into AMD for R&D to turn them around.

the greater example of low profit margin is 280x and 290. both are very good GPU in gaming performance and benching as well. but selling rate tend to reduced right after maxwell 970/980 arrival. actually by reveiwong maxwell's technology, AMd has no clue how to survive in market.

may be AMD need new and advance setup for their research division. to make sure what users really wanted to get cuz AMd seriously need to work on consumption section.
 
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If customers realised that with AMD they receive quite a lot for their money, then AMD would be in much better shape.

But, of course, ignorance and lack of vision drive only Intel sales. :rolleyes:
 
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System Name My-Best-So-Far
Processor Intel Core i5 12600K Boost @4.8GHz
Motherboard MSI Z690 Edge WiFi DDR5
Cooling Noctua NH-U14S - Air cooler
Memory XPG Caster 32GB DDR5 6000 MT/s CL40-40-40-77 | But running STABLE @ 4800 MT/s CL40-40-40-77
Video Card(s) Asus Strix RTX 3060 Ti 8GB
Storage SSD 250GB EVO...NVMe S40G 256GB & MP600 1TB LPX...HDD Barracuda 1TB & 2TB
Display(s) MSI Optix MAG Series MAG272CQR 2560x1440p 165Hz
Case Corsair 750D (Still one of the BEST for AIR cooling)
Audio Device(s) Realtek Audio
Power Supply SilverStone Strider 650W Platinum (ST-65F PT)
Mouse A4tech Bloody V3M
Keyboard HyperX Alloy Elite RGB - Mechanical
Software Windows 10 x64
Benchmark Scores http://i.imgur.com/0O79u7Z.jpg
obviously, when people stick to NVIDIA, and doesn't realized how much AMD is worthy in terms of price/performance. as AMD offering much more than what they are getting. so NVIDIA sales top notch at premium prices. so its psyche that very customer bound with.

in our country, there is totally monopoly of INTEL. not a single distrubuter is dealing in AMD CPUs so we have to go with INTEL.
 
Joined
Jan 2, 2015
Messages
1,099 (0.30/day)
Processor FX6350@4.2ghz-i54670k@4ghz
Video Card(s) HD7850-R9290
PCPartPicker part list: http://uk.pcpartpicker.com/p/yLTgbv
Price breakdown by merchant: http://uk.pcpartpicker.com/p/yLTgbv/by_merchant/

CPU: AMD FX-8350 4.0GHz 8-Core Processor (£125.00 @ Amazon UK)
Motherboard: Gigabyte GA-970A-UD3P ATX AM3+ Motherboard (£63.54 @ Aria PC)
Memory: G.Skill Ripjaws X Series 8GB (2 x 4GB) DDR3-1866 Memory (£68.99 @ Aria PC)
Total: £257.53
Prices include shipping, taxes, and discounts when available
Generated by PCPartPicker 2015-01-21 17:20 GMT+0000

PCPartPicker part list: http://uk.pcpartpicker.com/p/hTm223
Price breakdown by merchant: http://uk.pcpartpicker.com/p/hTm223/by_merchant/

CPU: Intel Core i5-4460 3.2GHz Quad-Core Processor (£130.94 @ Aria PC)
Motherboard: ASRock H97 PRO4 ATX LGA1150 Motherboard (£69.56 @ Scan.co.uk)
Memory: G.Skill Ripjaws Series 8GB (2 x 4GB) DDR3-1600 Memory (£57.60 @ Kustom PCs)
Total: £258.10
Prices include shipping, taxes, and discounts when available
Generated by PCPartPicker 2015-01-21 17:22 GMT+0000

intel has good value options too especially if your talking 1080p since you only need one gpu.
 
Joined
Apr 29, 2014
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4,291 (1.11/day)
Location
Texas
System Name SnowFire / The Reinforcer
Processor i7 10700K 5.1ghz (24/7) / 2x Xeon E52650v2
Motherboard Asus Strix Z490 / Dell Dual Socket (R720)
Cooling RX 360mm + 140mm Custom Loop / Dell Stock
Memory Corsair RGB 16gb DDR4 3000 CL 16 / DDR3 128gb 16 x 8gb
Video Card(s) GTX Titan XP (2025mhz) / Asus GTX 950 (No Power Connector)
Storage Samsung 970 1tb NVME and 2tb HDD x4 RAID 5 / 300gb x8 RAID 5
Display(s) Acer XG270HU, Samsung G7 Odyssey (1440p 240hz)
Case Thermaltake Cube / Dell Poweredge R720 Rack Mount Case
Audio Device(s) Realtec ALC1150 (On board)
Power Supply Rosewill Lightning 1300Watt / Dell Stock 750 / Brick
Mouse Logitech G5
Keyboard Logitech G19S
Software Windows 11 Pro / Windows Server 2016
People can buy two configurations:

1. AsRock 970 Pro3 Rev. 2.0, AMD 970 , DDR3 2100+(OC), AM3+;
AMD FX-8350 X8, 4.0GHz, 16MB, AM3+, Black Edition;
GEIL 2X4GB DDRIII 2133 EVO POTENZA

for ¬330 EUR

or

2. AsRock Z87M PRO4, DDR3 2800+(OC), LGA1150;
Core i5 4690K, 3.50GHz, 6MB, LGA1150
GEIL 2X4GB DDRIII 2133 EVO POTENZA

for ¬420 EUR




If customers realised that with AMD they receive quite a lot for their money, then AMD would be in much better shape.

But, of course, ignorance and lack of vision drive only Intel sales. :rolleyes:
Well that is somewhat true but when programs, games, and such focus more on single threaded performance it really causes AMD CPU's to suffer. That being said the consumers who buy to build their own machines are really not that big of an area as with the OEM market. Most people go out and buy a machine assembled already to their rough specifications and normally would rather not have to deal with working on/building a machine or much in the world of maintenance. When more OEM's use strictly Intel the logo gets burned in their head that they need to look for that as something they want not to mention the lack of options at times for products with AMD inside. Even though in more cases than naught with the average consumer the CPU is not as necessary as the GPU power especially when considering the way people use devices like this now for so many media needs people will still default to Intel because of higher selection of products and the fact their last product most likely had Intel inside.
 
Joined
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Processor FX6350@4.2ghz-i54670k@4ghz
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truth be told a single thread game can run twice as good on a i5 and even when a 83xx is used to its whole ability a i5 is right there with it. whats bad in the oem segment is people getting a laptop with only integrated graphics that they want to play games on and its intel..heck even those all in ones have intel graphics. oem's should be jumping allover kaveri and carrizo. the heterogeneous architecture they carry is something great for consumers and preferred by samsung and arm just to name a few.
 
Joined
Sep 7, 2011
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Location
New Zealand
System Name MoneySink
Processor 2600K @ 4.8
Motherboard P8Z77-V
Cooling AC NexXxos XT45 360, RayStorm, D5T+XSPC tank, Tygon R-3603, Bitspower
Memory 16GB Crucial Ballistix DDR3-1600C8
Video Card(s) GTX 780 SLI (EVGA SC ACX + Giga GHz Ed.)
Storage Kingston HyperX SSD (128) OS, WD RE4 (1TB), RE2 (1TB), Cav. Black (2 x 500GB), Red (4TB)
Display(s) Achieva Shimian QH270-IPSMS (2560x1440) S-IPS
Case NZXT Switch 810
Audio Device(s) onboard Realtek yawn edition
Power Supply Seasonic X-1050
Software Win8.1 Pro
Benchmark Scores 3.5 litres of Pale Ale in 18 minutes.
In my country the 4770K is ~35% more expensive than the 2600K
Well, that's sad, but do you think that indicative of every market? 2600K @ $317 in 2011, three years later, 4770K @ $339. Hardly rampant price gouging is it?
yet they make the chips in "this gen" consoles...
The figures quoted for AMD's XB1/PS4 are that AMD "makes" a little over $100 per console unit, and after TSMC's manufacturing/packaging cost, the net profit for AMD is $13-$17 each (expected to rise to $20 with the process shrink). Console APUs are high volume low margin parts.
People can buy two configurations:
Making comparisons on how cheap you make an AMD build isn't helping the average perception that AMD is the low-end of the market - and no matter how hard you try, some people have an aversion to buying what are perceived as budget goods.
 
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Video Card(s) SAPPHIRE 4096M R9 FURY X 4G D5
Storage ST1000VX000 • SV35.6 Series™ 1000 GB 7200 rpm
Display(s) Acer S277HK wmidpp 27" 4K (3840 x 2160) IPS
Case Cooler Master HAF 912 Plus Black + Red Lights
Audio Device(s) Onboard Realtek
Power Supply OCZ ProXStream 1000W
Mouse Genius NetScroll 100X
Keyboard Logitech Wave
Software Windows 7 Ultimate 64-bit
Making comparisons on how cheap you make an AMD build isn't helping the average perception that AMD is the low-end of the market - and no matter how hard you try, some people have an aversion to buying what are perceived as budget goods.

Yeah, I correctly called it ignorance, or stupidity.

To throw more money, when you can save and get the same. That's what happens in the 'smart' companies optimising every single penny of their costs...

Especially when you introduce the completely unnecessary "help" of OEMs and big stores who inflate prices and you actually do not need them.
 
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Storage SSD, some WD and lots of Samsungs
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This company is going from bad to worse and no Su can stop it.
 
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Memory 16GB Crucial Ballistix DDR3-1600C8
Video Card(s) GTX 780 SLI (EVGA SC ACX + Giga GHz Ed.)
Storage Kingston HyperX SSD (128) OS, WD RE4 (1TB), RE2 (1TB), Cav. Black (2 x 500GB), Red (4TB)
Display(s) Achieva Shimian QH270-IPSMS (2560x1440) S-IPS
Case NZXT Switch 810
Audio Device(s) onboard Realtek yawn edition
Power Supply Seasonic X-1050
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Benchmark Scores 3.5 litres of Pale Ale in 18 minutes.
Yeah, I correctly called it ignorance, or stupidity..To throw more money, when you can save and get the same.
From a sales point of view it doesn't matter. If the customer base have an aversion to buying because of misconceptions over performance or a less than elite brand, then OEMs will follow suit by offering AMD systems less fully featured for a lower cost that then perpetuates the cycle (How many AMD options are there in the high visibility/cost fully featured gaming or workstation notebook categories?). If OEMs don't think they can realize sales from offering all the bells and whistles in an AMD system, then it stands to reason that AMD will be associated with less than cutting edge feature sets.
One of the biggest obstacles to overcoming this is one of AMD's own making. They and their more avid fans perpetuate the plucky underdog status. Sure, some people root the underdog, but many, many more like a winner- and just like sports, winning breeds bandwagoners and frontrunners. The second obstacle is that AMD positions itself as the value proposition, so they deliberately target low margins and a customer base both mindful of how much they spend, and unlikely to buy/upgrade as often as other market segments.
This company is going from bad to worse and no Su can stop it.
She now has less incentive to do so thanks to those pesky shareholders
 
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