Microsoft adds 'behavioral targeting' to their advertising campaign

zekrahminator · Dec 31, 2006

Microsoft has recently been competing with search giants such as Google for advertising money. And so, like what Google does in Gmail accounts, Microsoft is adding 'behavioral targeting', or personalized ads, to it's advertising campaign. What that means is that Microsoft will report their users' search habits, sorted by demographics, to advertisers. The advertisers can then use this data to create advertisements based on what the demographics search for. Search engines such as Google and Yahoo also use personalized advertising.

View at TechPowerUp Main Site

Namslas90 · Dec 31, 2006

Greeeaaat, more sypware. Just what we need!

Steevo · Dec 31, 2006

Don't share cookies.

Simple.

Steevo · Dec 31, 2006

+1 Or we should all create bots to search for Bill Gates Buttseks.

jocksteeluk · Jan 1, 2007

we should all use M$N search to search for Google, lol

Wile E · Jan 1, 2007

jocksteeluk said:
we should all use M$N search to search for Google, lol

And then vice-versa.

WarEagleAU · Jan 1, 2007

I Hate Ads~!

Carcenomy · Jan 2, 2007

They're an unfortunate part of reality, sadly.

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Microsoft adds 'behavioral targeting' to their advertising campaign

zekrahminator

McLovin

Namslas90

New Member

Steevo

Steevo

jocksteeluk

New Member

Wile E

Power User

WarEagleAU

Bird of Prey

Carcenomy

New Member

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