Hey all! Just wanted to clarify that we do have a 3-year warranty in North America and we are considering options for longer since our optical switches not only last 100 million switches, but are water and dustproof as well. There's literally zero benefits to a mechanical keyboard when compared to optical because you eliminate all physical metal-to-metal contact and using a beam of light instead. It's what we call the science of the competitive edge. Zero lag = actuate faster. We also have set it so that our tactile switches actually go off when you hear the audible click. Cherry MX blues suffer from a bit of delay and you can test this yourself.
We know the software needs work, but it is such a popular program outside of the US, we have to be very careful about how we adjust it. As Liviu mentioned, the Bloody gaming mice are very popular with gamers for its unique and in-depth customization, so we're currently working on a better presentation while retaining all the key features that make it unique.
Let us know if you have any questions. Bloody is making significant leaps in 2018 with a whole new product team that joined (ex-Steelseries, MSI, and Cooler Master) as well as ex-pro players and streamers who are working closely on development.
Also, fun to note: Bloody is the ONLY brand that manufactures its own switch technology (vs mechanical which has been around since the 80s) and also manufactures all its peripherals. No other brand can tout that and that means we can make sweeping adjustments to meet mechanical enthusiasts/pro gamers' needs.