Intel's Raja Koduri Brandishes a Large Chip Package, Calls it BFP (Big Fabulous Package)

[btarunr]

Raja Koduri likes to show off his work in GPU engineering, way back from his days at AMD. His latest bragging rights is what he calls the "BFP" (big fabulous package), a large GPU package that's larger than even an AMD SP3 package, roughly 75 mm x 80 mm in size, looking at its "family" photo where a AA battery is used for scale. This could very well be the largest version of Xe "Ponte Vecchio." Koduri's caption reads "And..they let me hold peta ops in my palm (almost)," likely referring to the chip's tensor ops performance. He also posted pictures of Xe's various test platforms, from Intel's labs in Folsom, California.



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[Chomiq]

Clearly F is for fabulous...

 

[Vayra86]

That's what she said.

 

[ShurikN]

Poor Ampere

 

[Vya Domus]

Poor Ampere

Could be, but then again it should for a multi chip design.

 

[Caring1]

The last picture shows what appears to be multiple dies on a single package.

 

[FreedomEclipse]

Is that a BFP in your pocket or are you just happy to see me?

 

[Caring1]

BFP
Intel=Big Fat Profit.

 

[Vayra86]

I'm not thoroughly impressed so far, because once again this is hype with no product. Seems par for the course by now. And remember, this is Raja, his track record lately hasn't been stellar and he is still trying to be the PR figure he should never be. This is the second outing now of some nondescript 'big chip' with no data to support any of it. Why not let the actual performance speak for itself?

I'm sure in a few weeks time he 'accidentally' drops one of those chips in an interview.

 

[ZoneDymo]

BFP
Intel=Big Fat Profit.

Thought it meant "Barely Functioning Product"

 

[Vya Domus]

I'm not thoroughly impressed so far, because once again this is hype with no product.

For better or worse at least this time there is a physical chip being shown, so it exists, unlike those countless upcoming lakes and what know that they talk about every single day.

 

[Vayra86]

For better or worse at least this time there is a physical chip being shown, so it exists, unlike those countless upcoming lakes and what know that they talk about every single day.

Vega existed too and we know how that went. Also the 'Xe' we see in IGP is just a rebrand. But yeah... they have a large IHS lets keep it at that.

Also, are we sure this isn't camp green's GPU running underneath? Or did they just pick a random color for this 'PR'... fail...

 

[Windyson]

1，2，4 chips package

 

[Chrispy_]

I hope everything under that IHS is Intel silicon.

Raja's last baby was disowned by both Intel and AMD discarded faster than a live hand grenade. Neither company wants to claim responsibility for supporting it.

 

[bubbleawsome]

It starts to feel a bit derivative after the third or fourth BF*something*. Being cool is never going to be a big companies' strong point, at least Big Falcon Rocket made sense.

 

[TheoneandonlyMrK]

Good god look at the mount for that cooler.

Apparently we will need at least an elephant sat on it, must be 15 tensioning springs.

Wouldn't mind owning one of those clamps, n yeh I'll take the chip too I suppose.

 

[R0H1T]

Also, are we sure this isn't camp green's GPU running underneath? Or did they just pick a random color for this 'PR'... fail...

It's obviously for Goblins or Intel's favorite color $$

 

[Steevo]

Smoke and mirrors. Where are performance numbers?

 

[DeeJay1001]

I'm pretty sure it's green because it's just straight up antifreeze.

 

[sergionography]

I'm not thoroughly impressed so far, because once again this is hype with no product. Seems par for the course by now. And remember, this is Raja, his track record lately hasn't been stellar and he is still trying to be the PR figure he should never be. This is the second outing now of some nondescript 'big chip' with no data to support any of it. Why not let the actual performance speak for itself?

I'm sure in a few weeks time he 'accidentally' drops one of those chips in an interview.

I been hearing this alot with most people attributing Vega to raja. Reality is, rajas main work was actually Navi and what comes after. He was promoted to lead rtg when Polaris and much of Vega architecture was complete. He worked on market placement and tapeouts on Polaris and Vega, while Navi was the architecture he actually worked on. His resources were also very limited as AMD was not doing well financially. What raja does with Intel is the real demonstration of what he can do and that remains to be seen.

 

[Vayra86]

I been hearing this alot with most people attributing Vega to raja. Reality is, rajas main work was actually Navi and what comes after. He was promoted to lead rtg when Polaris and much of Vega architecture was complete. He worked on market placement and tapeouts on Polaris and Vega, while Navi was the architecture he actually worked on. His resources were also very limited as AMD was not doing well financially. What raja does with Intel is the real demonstration of what he can do and that remains to be seen.

Alright. So that is the Navi touted as RDNA1 with its still existing problems. I don't see how those credentials are any better. A perf watt jump... at the cost of stability and with the use of a shrink and just about 2 gens late Right now all eyes are on RDNA2 to really make for a solid GPU generation for AMD. Sound familiar...?

During Polaris he tried to sell us RX480 under the guise 'just get two, to rival Nvidia perf'... speaking of marketing 101 and how not to do it. This was the biggest advertisement for Pascal Nvidia could wish for. What followed was a bunch of rebrands of the same, too. Also, note how SLI and Crossfire are all but dead and buried right now. Sucks if you bought dual RX480 or something like it.

Vega was impossible to place in any market yet Raja until the very last moment sold it as a Volta killer, even if they had no presence in the segment with such a product - and still don't really. Meanwhile... Volta never hit the consumer space the advertising was aimed at. The whole thing was such a misfire, a random Youtuber could have written it and probably still generate better press.

What Raja does at Intel so far.... the same shaky marketing tactics with the same confidence... this is the second Raja inspired headline touting a big chip shrouded in mist...

 

[LemmingOverlord]

Alright. So that is the Navi touted as RDNA1 with its still existing problems. I don't see how those credentials are any better. A perf watt jump... at the cost of stability and with the use of a shrink and just about 2 gens late Right now all eyes are on RDNA2 to really make for a solid GPU generation for AMD. Sound familiar...?

During Polaris he tried to sell us RX480 under the guise 'just get two, to rival Nvidia perf'... speaking of marketing 101 and how not to do it. This was the biggest advertisement for Pascal Nvidia could wish for. What followed was a bunch of rebrands of the same, too. Also, note how SLI and Crossfire are all but dead and buried right now. Sucks if you bought dual RX480 or something like it.

Vega was impossible to place in any market yet Raja until the very last moment sold it as a Volta killer, even if they had no presence in the segment with such a product - and still don't really. Meanwhile... Volta never hit the consumer space the advertising was aimed at. The whole thing was such a misfire, a random Youtuber could have written it and probably still generate better press.

What Raja does at Intel so far.... the same shaky marketing tactics with the same confidence... this is the second Raja inspired headline touting a big chip shrouded in mist...

My two bits (not that you asked) I completely agree. For all the smiles and handshakes, Raja isn't the second coming, nor will he be able to engineer something that will compete in discrete GPU desktops. The Xe is based on a highly-parallel architecture of stitched-together Gen12+ Intel Graphics Processors. It might turn out to be a good card for mining, but most certainly it'll flop in desktop graphics.

 

[holyprof]

Raja this, Raja that ... i don't care, only things I appreciated on that pictures are the 750W Cooler Master PSU and the big bad waterblock hahaha

 

[stimpy88]

Like a tacky children's party magician, he will pull a cloth from his sleeve, and expect you to think it's the second coming...

 

[HugsNotDrugs]

With Intel's iGPU experience they are certainly capable of designing a competitive discreet GPU product. They are certainly no stranger to graphics.

We should all be excited to have a third competitor for discreet GPUs.