Microsoft has recently announced a completely rebuilt store for Xbox One. The new Microsoft Store on Xbox has been designed to be run twice as fast as before with launch times of under two seconds. The store has gained a new navigation system which makes it easier to find specific content along with a revamped search feature that offers more filter options. The wish list and checkout features have been updated to increase transparency and help keep track of game pricing. The new store also incorporates advanced safety features which ensure potentially inappropriate content is hidden for child and content restricted accounts. The new Microsoft Store on Xbox will be progressively rolling out to Xbox Insiders starting August 5 before a complete rollout this fall.
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