AMD Re-brands Radeon Software to Simply "AMD Software"

[btarunr]

AMD with its Version 22.3.1 driver release, announced the re-branding of AMD Radeon Software to simply AMD Software. Over the years, Radeon Software grew into something beyond simply GPU drivers and software strictly related to the GPU and display—it is now an all-encompassing suite of software relevant to gamers and creators, helping them organize and optimize their software, share their gameplay among multiple devices locally or over the Internet; and record or stream their experiences, all using software AMD provides to go with its hardware. Going forward, the nomenclature of AMD Software will be practically identical to that of AMD Radeon Software, just without the "Radeon" part. Today (17th March), the company is releasing AMD Software Adrenalin 22.3.1 to introduce several new features and updates. Although not part of the 22.3.1 release, we predict that AMD Software in the future could integrate components beyond graphics and gaming; including platform drivers, overclocking tools, processor-related components, and more.



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[Makaveli]

Downloading and installing these now!

 

[Space Lynx]

hmm I don't like this move, but on same hand I don't really care. but Radeon sounded cooler, plus we all remember it from nostalgia. I'd prefer it stay Radeon

 

[ThrashZone]

Hi,
Yeah why not seems everyone wants old software to be considered new
Asus has been trying to run away from the garbage ai suite 2 now with a new funny name renamed to "Armoury Crate" and even worse than that adding bios malware features to install this crapware unless someone knows where to disable it.
A new level of malware if win-10-11 wasn't bad enough

 

[Space Lynx]

Hi,
Yeah why not seems everyone wants old software to be considered new
Asus has been trying to run away from the garbage ai suite 2 now with a new funny name renamed to "Armoury Crate" and even worse than that adding bios malware features to install this crapware unless someone knows where to disable it.
A new level of malware if win-10-11 wasn't bad enough

I'm not sure how any of that you said relates to consolidation, which is what this article is about.

 

[chrcoluk]

Just call it AMD Adrenaline, AMD seem to like long phrases.

On my system, my 5600G is labelled as "5600G with Radeon Graphics", instead of 5600G.

 

[InVasMani]

Just call it AMD Adrenaline, AMD seem to like long phrases.

On my system, my 5600G is labelled as "5600G with Radeon Graphics", instead of 5600G.

Just shorten it to.

AMD
SOFT

or

MAD
SOFT

or

DAM
SOFT

whatever works...

 

[eidairaman1]

How about Radeon Catalyst or AMD Catalyst.

 

[InVasMani]

I think they were aiming for a shorter condensed name. They could do RAD/AMD, but it sounds very retro 80's.

 

[Sybaris_Caesar]

Aww shucks. De-radeon-ify is almost complete. Radeon sounds so cool. Radeon HD sounded cooler than Radeon RX. What's next? Rename RTG (Radeon Technologies Group) to AMD Graphics Group or sth?

 

[DemonicRyzen666]

at least their control panel looks modren.
can't say much about Nvidia's control panel it's looks hasn't changed since the XP days. >.>

 

[lexluthermiester]

AMD Re-brands Radeon Software to Simply "AMD Software"​

I wonder why they did this? Having a different set of drivers for each section of their product line-up makes more sense..

can't say much about Nvidia's control panel it's looks hasn't changed since the XP days.

And that's a GOOD thing. There's no need to change what works perfectly.

 

[Vayra86]

How about just sticking to something people can get a handle on, like actual release branches and version numbers. You know, like how Nvidia has successfully run their drivers for decades.

Instead we get more rebranding of same shit with scarce releases. We are still in the dark whether how and why AMD rolls out new drivers. Game Ready and/or bigger releases... its a massive black box and your rebranded GCN crap might just run out of support tomorrow as AMD transitions to a new island once again with RDNA. Fury has not been forgotten.

'Fine Wine'

How about Radeon Catalyst or AMD Catalyst.

God no. The mindshare with Catalyst is not rosy... what a load of crap that was.

All I see here is something akin to Intel, rebranding their crap to 'intel'CORE as they did recently. Nothing changed but at least it looks recent. Meanwhile they roll out the same IGP they always did but added an X to its name.

Results matter... we have yet to spot AMD sticking to policy for longer than 2-3 generations of GPU.

Hi,
Yeah why not seems everyone wants old software to be considered new
Asus has been trying to run away from the garbage ai suite 2 now with a new funny name renamed to "Armoury Crate" and even worse than that adding bios malware features to install this crapware unless someone knows where to disable it.
A new level of malware if win-10-11 wasn't bad enough

Win 11 is a similar thing. Its 10 with a new EULA to lock you down further and kill legacy. Meanwhile dev branches pop up with 'accidental ad banners' in Explorer.