MPEG LA Takes Measures to Assist VVC Adoption

[TheLostSwede]

MPEG LA, LLC today announced measures to bring its pool license for Versatile Video Coding, or VVC (introduced to the market on January 27, 2022), into conformity with market realities that will free implementers to invest in VVC adoption. First, a waiver of royalties for standalone (not in or with hardware) VVC software products Sold (with or without compensation or consideration) to an End User is available to any VVC Licensee that commits to becoming a Licensor to MPEG LA's VVC License if they or their Affiliates presently or in the future have the right to license or sublicense VVC Essential Patents. Products to which the waiver applies will still benefit from coverage as licensed products under the VVC License.

Second, a 25% VVC royalty discount is available to any VVC Licensee that enters into and is compliant with MPEG LA's AVC Patent Portfolio License, HEVC Patent Portfolio License and VVC Patent Portfolio License.




"We congratulate the VVC patent owners for their understanding and foresight in adopting these initiatives," said Larry Horn, President and CEO of MPEG LA. "Investments in new e-commerce and advertiser supported services that utilize standalone software will lead the adoption of next generation video and these initiatives will accommodate it. In addition, they provide a pathway to reducing the cost of incorporating next generation video coding technology in devices that include legacy coding technologies. In over 25 years as the world's market leader in digital video standards licensing, MPEG LA respects that decisions to adopt new video standards are for the market to make based on technical, economic and other factors. The market doesn't build business models around licensing terms. It builds business models to generate new products that enhance the quality of life, and licensing terms must work in concert with rather than as an obstacle to their adoption."

More information on MPEG LA's VVC License as well as the VVC royalty discount and software products waiver may be found here.

MPEG LA's objective is to offer worldwide access to as many VVC Essential Patents as possible to everyone on the same terms under a single license. Any party that believes it has patents that are essential to the VVC standard is welcome to submit them for an evaluation of their essentiality by MPEG LA's patent experts and inclusion in the License if determined to be essential.

[Editor's note: VVC is also known as H.266 and MPEG-I Part 3]

View at TechPowerUp Main Site | Source

 

[catulitechup]

Thanks to AV1 royalty free, no more propietary standard are needed aka no more mpeg la

 

[TheLostSwede]

Thanks to AV1 royalty free, no more propietary standard are needed aka no more mpeg la

It's not quite that straightforward though, as AV1 is closer to H.265/HEVC, than H.266/VVC.

H.266 VVC vs AV1, Which is Better?

Both H.266 VVC and AV1 are designed to deliver 4K and 8K videos at reduced data requirements but the same quality. Which is better? Check this VVC vs AV1 differences in details.

www.winxdvd.com

 

[Camm]

It's not quite that straightforward though, as AV1 is closer to H.265/HEVC, than H.266/VVC.

H.266 VVC vs AV1, Which is Better?

Both H.266 VVC and AV1 are designed to deliver 4K and 8K videos at reduced data requirements but the same quality. Which is better? Check this VVC vs AV1 differences in details.

www.winxdvd.com

The fact this news article exists with MPEG-LA trying to bring people in already points to it being a mostly dead format IMO.

 

[tehehe]

It's not quite that straightforward though, as AV1 is closer to H.265/HEVC, than H.266/VVC.

H.266 VVC vs AV1, Which is Better?

Both H.266 VVC and AV1 are designed to deliver 4K and 8K videos at reduced data requirements but the same quality. Which is better? Check this VVC vs AV1 differences in details.

www.winxdvd.com

It's good enough for the price of 0.

 

[catulitechup]

It's not quite that straightforward though, as AV1 is closer to H.265/HEVC, than H.266/VVC.

H.266 VVC vs AV1, Which is Better?

Both H.266 VVC and AV1 are designed to deliver 4K and 8K videos at reduced data requirements but the same quality. Which is better? Check this VVC vs AV1 differences in details.

www.winxdvd.com

Interesting but personally i stay with AV1, dont need more propietary crap maybe in future think about AV2

 

[TheLostSwede]

The fact this news article exists with MPEG-LA trying to bring people in already points to it being a mostly dead format IMO.

How can something that has barely launch be dead?
I'm no proponent of the MPEG LA, but considering a lot of companies back VVC, it's way too early to say the standard is dead.
It'll most likely be used in a lot of professional solutions and it might end up in hardware in your home in a few years.

 

[GunShot]

Who cares? Just another sick way for them to monetize consumers' services and will be even less supported than HEVC (tricky marketing says HEVC is widespread supported, though, yeah, right, clearly, many users have not tested that many players, etc. ).

Let me see: ~50% less size/bandwidth just to stream crooked services (not 8k, which this format is more catered towards) woke Disney+ fake 4k ooooor... I just utlize my UNLIMITED bandwidth to rip and stream my own local content without being handcuffed? Decisions decisions!

 

[TheLostSwede]

Interesting but personally i stay with AV1, dont need more propietary crap maybe in future think about AV2

Sure, that's a different matter, but VVC is a more efficient codec, albeit vastly slower.
With AMD, Intel, Nvidia, MTK etc. having hardware AV1 encoders and decodres in their chips now, also makes AV1 the more senisble standard for now.

Who cares? Just another sick way for them to monetize consumers' services and will be even less supported than HEVC (tricky marketing says HEVC is widespread supported, though, yeah, right, clearly, many users have not tested that many players, etc. ).

Let me see: ~50% less size/bandwidth just to stream crooked services (not 8k, which this format is more catered towards) woke Disney+ fake 4k ooooor... I just utlize my UNLIMITED bandwidth to rip and stream my own local content without being handcuffed? Decisions decisions!

Players? I mean, HEVC is used for almost every type of encoded video out there. AV1 is only just now starting to take off, thanks to hardware support, but HEVC is the defacto standard right now.

 

[Camm]

How can something that has barely launch be dead?
I'm no proponent of the MPEG LA, but considering a lot of companies back VVC, it's way too early to say the standard is dead.
It'll most likely be used in a lot of professional solutions and it might end up in hardware in your home in a few years.

I just can't see the AOMedia group racing to support it regardless, and the AOMedia consortium controls the majority of streaming. I'm sure we will see H.266 in physical media at some point, but I'd expect AOMedia to release an updated standard if consortium members felt the enhanced compression was necessary on balance to the dramatic increase in client decode requirements.

 

[GunShot]

Sure, that's a different matter, but VVC is a more efficient codec, albeit vastly slower.
With AMD, Intel, Nvidia, MTK etc. having hardware AV1 encoders and decodres in their chips now, also makes AV1 the more senisble standard for now.


Players? I mean, HEVC is used for almost every type of encoded video out there. AV1 is only just now starting to take off, thanks to hardware support, but HEVC is the defacto standard right now.

Like you said - "ALMOST".

 

[catulitechup]

With AMD, Intel, Nvidia, MTK etc. having hardware AV1 encoders and decodres in their chips now, also makes AV1 the more senisble standard for now.

Yeah more hardware stay avalaible specially arc for low cost decode-encode and is open, no more propietary crap of mpeg-la

 

[TheLostSwede]

I just can't see the AOMedia group racing to support it regardless, and the AOMedia consortium controls the majority of streaming. I'm sure we will see H.266 in physical media at some point, but I'd expect AOMedia to release an updated standard if consortium members felt the enhanced compression was necessary on balance to the dramatic increase in client decode requirements.

It's likely that some companies will use VVC, especially as companies like the BBC is backing it. It'll most likely be used in digital broadcasting, be that over the air, over cable or satelite.
That said, it's unlikely to be as big as AV1 for streaming services, as you point out.

 

[ncrs]

It's likely that some companies will use VVC, especially as companies like the BBC is backing it. It'll most likely be used in digital broadcasting, be that over the air, over cable or satelite.

Earlier this year VVC has been added to the DVB specification and is going to be a part of Brazil's upcoming TV 3.0. However the DVB organization is also still evaluating AV1, so it's possible that both will be added in the end.

 

[john_]

VVC will have an advantage until the day it loses it to AV2. I doubt people need something like that, considering how cheap storage is today. The only one probably interested to it, would be YouTube or other streaming services and we can expect that YouiTube will go AV1 only and I doubt others will jump to VVC considering how efficient modern codecs are.

VVC reminds me of Rambus' RDRAM. DDR killed it, VVC is in my opinion probably a last chance for MPEG GA to make some money out of licensing.

 

[Jokii]

It's good enough for the price of 0.

It's only good enough if you have sufficient bandwidth and storage space for using it.
I don't like proprietary codecs and licenses either, but if they provide significant advantages for some uses (costs vs benefits), they're going to get used.

 

[ZeppMan217]

The biggest video streamers on the planet, both western and eastern, are going with AV1. Existing hardware supports AV1 in full already. That's all there is to know here.

 

[Fasola]

What will the kingmaker porn industry choose?

 

[TheLostSwede]

The biggest video streamers on the planet, both western and eastern, are going with AV1. Existing hardware supports AV1 in full already. That's all there is to know here.

Sorry, but any hardware older than say two years, doesn't support hardware decoding of AV1 video, unless it's a computer.

 

[Dr. Dro]

It's good enough for the price of 0.

If patents are waived to end users and the codec made available as a freeware, even if closed source, for encoding and decoding, including streaming services, I'm open to using it.

However, keeping it closed source will make implementation difficult for most encoder software to support it, and that alone is enough of a hindrance.

Way I see it, the MPEG LA has an obsolete business model that is incompatible with modern digital realities. Backers or not, AV1's openness is a major score that most of the industry has happily jumped on board with.