The thing I don't like about DLSS, the frame generation feature being the most egregious example, is that it is obfuscating where the hardware ends and the software begins for the consumer and therefore makes it that much more difficult to accurately compare products for a purchasing decision. I understand that we're going to see more and more of this unfortunately, and it feels likes it's been primarily pushed by Nvidia (something being pushed by Nvidia that's bad for consumers, who'd a thunk it?), since it's all about profit and software manipulation is easier for extracting more FPS than hardware innovation, but still....I don't like it.
Especially when the waters become even muddier due to minor or even subjective differences in image quality between FSR and DLSS. If you think about it, the ability to compare GPUs and framerates is implicitly predicated upon the assumption that a "frame" generated by an Nvidia card and an AMD card are an identical value, a known quantity, like the Unit of Measure price at the grocery store that let's you compare the price per unit of measurement between two food items, but because of software manipulation and especially frame generation, can we truly assume that anymore? Because I think we're entering an Era where all frames are NOT created equally.