Over the past couple days ASRock has been busy slashing prices on their lineup of Arc graphics cards. Currently (on Newegg at least) you can now find their Challenger Arc A380 for $120, down from $150, the Challenger Arc A750 8 GB at $240, down from $290, and the flagship Phantom Gaming Arc A770 8 GB at $270, down from $320. The new pricing may be in response to prior price drops by Intel, and possibly hints at more to come.
With its new price ASRock's Arc A770 8 GB in particular is placed in a more advantageous position against NVIDIA's RTX 3060 which has only recently seen reduced prices and still lists for well above $300, even $400 for some partner models. AMD is still placed quite competitively thanks to ASRock themselves listing their RX 6600 XT offerings for $275, making the choice between the RX 6600 XT and Arc A770 8 GB a more difficult one. The RX 6650 XT could also be considered as it regularly appears for $290, a mere $20 more than the revised A770 8 GB pricing, and provides a measurable (if minimal) uplift in performance.
This kind of competitive pricing along with Intel's driver team working overtime on improving features, performance, and stability could put Arc on track to being less of a beta test novelty and more of a real threat to the established offerings on the market.
View at TechPowerUp Main Site
With its new price ASRock's Arc A770 8 GB in particular is placed in a more advantageous position against NVIDIA's RTX 3060 which has only recently seen reduced prices and still lists for well above $300, even $400 for some partner models. AMD is still placed quite competitively thanks to ASRock themselves listing their RX 6600 XT offerings for $275, making the choice between the RX 6600 XT and Arc A770 8 GB a more difficult one. The RX 6650 XT could also be considered as it regularly appears for $290, a mere $20 more than the revised A770 8 GB pricing, and provides a measurable (if minimal) uplift in performance.
This kind of competitive pricing along with Intel's driver team working overtime on improving features, performance, and stability could put Arc on track to being less of a beta test novelty and more of a real threat to the established offerings on the market.
View at TechPowerUp Main Site
R - there is not such a huge difference in price to performance for A770