I keep thinking, how many more models can the IEM market absorb, it's already so highly saturated - are all these super limited runs of ~2000 units world wide, that end up in reviews and with wealthy collectors?
The answer is a lot. The Asian IEM market is booming and driving a lot of this. Plus it's growing everywhere as more and more people their true wireless or bluetooth options sound like crap.
The other thing is a lot of these are halo products and more of a tech showcase than much else. Compare it to the PC market where people release GPUs at well over MSRP and there is always some stupid ASUS and GPU mobo combo that causes sticker shock. But the sticker shock is the point because PC gamers will emotionally buy a lower end nvidia gpu from ASUS without all the fancy ASUS stuff because nvidia and ASUS. To be taken seriously at lower end price points you have to be taken seriously at higher price points.
There's also the issue that in the 2000 buck range not all IEMs, even from the same brand, are going to sound the same. So if you have a pro IEM, an analytical IEM, a neutral IEM, or a bassy IEM these products are not competing with each other.
What comes to your mind, assuming it's in the audio category anyway? If not then nvm.
For me I don't like single DD driver IEMs and I've tried a few great ones. I like multi drivers, and the only single driver IEM I've had that I felt really did what it should be doing is the old Etymotic ER-4. I've also found HiFiMan's IEMs to be crap in general and their quality control to be shit even with their over ear planars. Also that connector socket for the cable had to have be dreamed up by scalded ferrets on acid.
Too me this feels like a shot to turn their name in the IEM market around. For that, bravo.