ASUS ROG Strix RTX 4060 to Cost 500 Euros

[btarunr]

Retail pricing of custom-design GeForce RTX 4060 graphics cards were momentarily leaked by Finnish retailer ProShop, as seen by PCGH, and it's not a pretty sight. The upcoming GeForce RTX 4060 (non-Ti), which goes on sale June 29, at a starting price of $299, is for all intents and purposes, a mid-range graphics card. While all board partners are said to have basic-looking MSRP models in their lineup, their non-MSRP custom-designs range anywhere between 349€ (including taxes), for the GIGABYTE WindForce OC, to an eye-watering 499€ for the ASUS ROG Strix.

282€ (excluding taxes) appears to be the NVIDIA MSRP for the RTX 4060 in the EU, with the GIGABYTE WindForce OC and ASUS DUAL being listed at this price. There are a segment that has the same design as MSRP cards, but a slight factory OC, for a roughly 10-20€ premium. These include the likes of the ASUS DUAL OC and GIGABYTE Eagle OC. We then get into the flashy premium segment, with the GIGABYTE Gaming OC at 380€, GIGABYTE AERO OC at 390€, and GIGABYTE AORUS Elite at 420€. At the very top is the ASUS ROG Strix at 490€ for the mild OC model, and the ASUS ROG Strix OC (highest OC) model at 500€ (all prices include taxes). When installed, the ASUS ROG Strix will look like it's from a segment above, despite being based on NVIDIA's smallest AD107 silicon that drives the RTX 4060. It will be an interesting choice between this, and the cheapest RTX 4060 Ti.



View at TechPowerUp Main Site | Source

 

[Timbaloo]

499€ can't be the actual price on release. It just can't be.

 

[drno2]

That would be $547 USD with tax going by today's exchange. Insane doesn't even begin to describe this pricing.

 

[Ruru]

There's 200EUR too much on that pricing.

 

[64K]

Somebody at ASUS has opened up a can of Stupid and spilled it all over the place if they think 500€ is any kind of reasonable for a 4060 (non Ti) card. The GPU is really an xx50 class GPU and it's already overpriced at 300 USD.

 

[Marcus L]

There's 200EUR too much on that pricing.

More like 250+ this is a 4050 non Ti at best tier card yet unsurprisingly people will still pay it

 

[Ruru]

More like 250+ this is a 4050 non Ti at best tier card yet unsurprisingly people will still pay it

300EUR could be reasonable when including the classic Strix premium tax. But yeah, for a cheaper model, 250EUR would be the maximum a 4060 is worth.

 

[Fatalfury]

 

[Samus-AR]

It's so absurd that I can't find what to say

 

[ExcuseMeWtf]

Still too much.

 

[Minus Infinity]

Asucks more every day

 

[Bomby569]

349€ is absurd, 499€ it's just trolling at this point. Shouldn't be more than 250€

i blame the idiots buying cards at this prices, just like Linus said. I would prefer to buy a mined used card then give more to this idiocy

 

[wNotyarD]

ASUS drinking too much of the Jensen Kool-aid

 

[Chaitanya]

Shitsus RoGarbage still riding the high horse while smoking magic mushrooms.

 

[Dan.G]

349€ is absurd, 499€ it's just trolling at this point. Shouldn't be more than 250€

i blame the idiots buying cards at this prices, just like Linus said. I would prefer to buy a mined used card then give more to this idiocy

Nvidia doesn't care about graphics cards because they're not the main source of income, anymore.
You buy it or you don't - price is going to stay the same, sadly.
I bought a mined 2070 (250 Euros) and died after 2 months with 0 chance of a refund. No thanks.

 

[Chrispy_]

Reviews aren't out yet, but it's going to be slower than a 3060Ti which you can buy for €100 less, despite the €400 3060Ti being an absolutely terrible buy at that price in 2023.

€500 gets you a new 16GB 6800XT or a used RTX 3090. It's not even a no-brainer, you are a certifiable dumbass if you pay €500 for an 8GB graphics card.

 

[Bomby569]

Nvidia doesn't care about graphics cards because they're not the main source of income, anymore.
You buy it or you don't - price is going to stay the same, sadly.
I bought a mined 2070 (250 Euros) and died after 2 months with 0 chance of a refund. No thanks.

gaming revenue is 2.2B of a total of total of around 6.5B, it's not pocket change, oh they care

you got bad luck, used market is not that bad

 

[Vayra86]

499€ can't be the actual price on release. It just can't be.

Why not ? 80+% of the market loves to pay through the nose for DLSS and RT.

This is the price. And for extra logic to this whole affair you get an 8GB card that can't even look at RT without dropping to single digit FPS. But, luckily you have DLSS3! While support lasts.

Go go, keep buying the man leather jackets.

Nvidia doesn't care about graphics cards because they're not the main source of income, anymore.
You buy it or you don't - price is going to stay the same, sadly.
I bought a mined 2070 (250 Euros) and died after 2 months with 0 chance of a refund. No thanks.

Buy cards from people that you can trust. This means, local markets or marketplaces with a strong reputation system and ditto seller.
I have a 100% clean track record with half a dozen second hand cards going through my rigs. I also resell my own cards every time. Its the best way to game at a super low budget, still be current and have great performance in games.

Also, Nvidia definitely does care about gaming cards/Geforce. They were extremely vulnerable for as long as gaming was their only and primary revenue, and many other plot twists have backfired for them, like their automotive push. They lost console access on the largest console audiences on the market already. They are pushing AI hard now... but its future is uncertain. Gaming and a baseline of enterprise is in fact one of the few constants for them, the rest is an adventure.

 

[N/A]

There is always the Asus dual for 349, so paying 150 more just so that it looks intimidating is entirely optional. Yeah it looks bigger but what if they told you that it had only two heat pipes under the shroud. And all that for 115 w, it needs no more than a single fan.

 

[StaticVapour]

That price gotta be a joke... Fun fact ProShop is from Denmark.

 

[Ruru]

That price gotta be a joke... Fun fact ProShop is from Denmark.

Yep, as I got bought my monitor from ProShop and it arrived from Denmark.

 

[wNotyarD]

There is always the Asus dual for 349, so paying 150 more just so that it looks intimidating is entirely optional.

499 for a 4060 is delusional. It is well within 4060 Ti territory (although I'm not sure how much the ROG Strix costs).

 

[N/A]

499 for a 4060 is delusional. It is well within 4060 Ti territory (although I'm not sure how much the ROG Strix costs).

According to Newegg 4060 Ti Dual fan $400, ROG at 490, $90 more but out of stock.
4060 we are looking at 300 and 390 probably.

 

[Macro Device]

No thx, $300 used 3070s and 6800s are way more interesting.

 

[T_Zel]

Watch the MSRP be a fabrication again, and after the small production run of MSRP models (that only exist for favourable launch reviews) dries up immediately the real price settles in at $350