NVIDIA Adjusts GeForce RTX 50 Series Pricing in Europe; Slight Reduction Result of Favourable Exchange Rate

[T0@st]

Graphics card price watchers have highlighted refreshing downward motion in Europe, apparently affecting three out of the four GeForce RTX 50 series graphics cards. VideoCardz received a couple of email tip-offs from its pan-European audience, prompting the publication of a short investigative piece. NVIDIA's slight adjustment of official pricing for GeForce RTX 5090, RTX 5080, and RTX 5070 models is the result of a strengthened Euro. The US dollar's value has dropped by roughly 3.9 %; according to recent detective work, focusing on German trends. Team Green's "generous" reductions have arrived roughly two weeks after a stabilization of the USD-EUR exchange rate.

Curiously, the GeForce RTX 5070 Ti is an outlier here—NVIDIA did not reduce its German guide price (€879 + VAT) for this upper-mid-range offer. A Founders Edition does not exist at this GPU level, so Team Green has tasked its board partners with the creation of so-called "MSRP conformant" alternatives. One of VideoCardz's tipsters has observed various GeForce RTX 50 series models simply "rotting on shelves," due to potential buyers balking at unreasonable retailer-implemented price hikes. NVIDIA's minor changes (4.3 to 4.6 %) are unlikely to make a noticeable impact across the Euro zone.




NVIDIA GeForce RTX 50 series pricing (for Germany)—launch price to current price

• RTX 5090: €2329 —> €2229 (-4.3%)
• RTX 5080: €1169 —> €1119 (-4.3%)
• RTX 5070 Ti: €879 —> €879 (0%)
• RTX 5070: €649 —> €619 (-4.6%)

View at TechPowerUp Main Site | Source

 

[JustBenching]

Nice, always knew this company is consumer friendly. Instead of pocketing the difference they moved it to the consumer.

 

[mate123]

The cheapest 5090 I can find here (Hungary) is ~4000 eur up to 6500 eur
5080 starts from 1500 eur but usually 1800
5070 ti starts from 1250 eur but usually 1500
5070 seems to be ~870 eur

 

[Hecate91]

More nonsense from nvidia to make it look like they care about the gaming market, just like the claim of them selling more 50 series card than 40 series, even though only the 4090 was available at launch.

 

[JustBenching]

More nonsense from nvidia to make it look like they care about the gaming market, just like the claim of them selling more 50 series card than 40 series, even though only the 4090 was available at launch.

And somehow it was a good thing that only 4090 was available at launch? How? At least some people that don't want to spend 2k to 3k for a gpu got their hands on cards this time around. Last generation none did.

 

[Hakker]

Nice, always knew this company is consumer friendly. Instead of pocketing the difference they moved it to the consumer.

Yeah they care so much that even the scalpers in discord channels can barely get any cards for those prices. It's more like a sweepstakes where every 2 weeks people can flock to get 5 cards for that price and idiots believing Nvidia is doing some goodwill here.

 

[JustBenching]

Yeah they care so much that even the scalpers in discord channels can barely get any cards for those prices. It's more like a sweepstakes where every 2 weeks people can flock to get 5 cards for that price and idiots believing Nvidia is doing some goodwill here.

That's because of demand, unfortunately nvidia asking people to stop wanting their cards doesn't make sense.

 

[evernessince]

Nice, always knew this company is consumer friendly. Instead of pocketing the difference they moved it to the consumer.

I haven't laughed that hard is a long time.

Effectively Nvidia is keeping the price here the same as all they are doing is adjusting for fluctuations in currency value. Failing to lower the price to account for the weakened dollar would in fact be another price increase as Nvidia would be making more money when the local currency is converted into dollars.

If this is your definition of consumer friendly, then there isn't an anti-consumer international company in the world according to your logic. This is entirely a normal course of business when selling in multiple countries.

 

[Hyderz]

the reductions needs to come down more.... seems like people are now starting to favor amd rx9070xt because... cheaper...
not surprising given the current economy where everything's price has increased

 

[Assimilator]

Cheapest 5070 in stock in the UK is £530, cheapest 9070 is £570, cheapest 9070 in stock is £600. I was considering AMD but NVIDIA is now both cheaper AND in stock...

 

[Dicfylac]

"RTX 5090: €2329 —> €2229 (-4.3%)
RTX 5080: €1169 —> €1119 (-4.3%)
RTX 5070 Ti: €879 —> €879 (0%)
RTX 5070: €649 —> €619 (-4.6%)
Source: VideoCardz"

This turn out to be fake news or click bait.

Correct prices should be:
RTX 5070 starting from 678,98€,
RTX 5070Ti starting from 999,95€,
RTX 5080 starting from 1419€,
RTX 5090 starting from 3249€.

German prices from geizhals.de.

 

[SL2]

The cheapest 5090 I can find here (Hungary) is ~4000 eur up to 6500 eur

Almost worth a trip to AT.

Edit: yeah, I said almost, still silly prices

 

[N/A]

$750 MSRP *0.92 equals 690 EUR. So we're being taxed 50% on top. I can buy 5070 ti for 850 +Vat same as 4070 ti super. That's insane and with only MFG to show for itself. Generational improvement is nonexistent. I expected N3 and 4090 performance by now.

 

[wait_wot]

cool but there's nothing available so who cares XD

 

[john_]

Currency prices going up and down all the time. If dollar starts going up, are we going to read about Nvidia increasing pricing?
Have we ever read about a price change because of euro strengthening? I have never ever read a press release saying that X company is lowering prices because of euro gaining over dollar. If I had, that's probably ages ago.

At the same time this is probably the first time AMD is having a success in the GPU market in the last many years. And it is much better to say that "Ι am lowering prices because of euro/dollar exchange rate" than saying "I am lowering prices because I suddenly face competition".

 

[rusty caterpillar]

Cheapest 5070 in stock in the UK is £530, cheapest 9070 is £570, cheapest 9070 in stock is £600. I was considering AMD but NVIDIA is now both cheaper AND in stock...

Yes, Palit 530£ with covered heatsink exhaust by the plastic shroud, the only side that is unblocked by the shroud is towards MBO The hottest part of the PCB in most GPUs is the PCB part towards the HDMI and DP ports - exactly that one is blocked on Palit .
Zotac 539£ partially covered heatsink exhaust from what I can see from angled pictures. Zotac did the same on Solid version covered exhaust of heatsink entirely on one side and is free of plastic shroud just on the side towards MBO. IMO I would stay away.

Hope you find that useful

 

[alwayssts]

Nice, always knew this company is consumer friendly. Instead of pocketing the difference they moved it to the consumer.

Perhaps a flare to signal impending price cuts (as I think the 9070 series is making a dent). They in-fact have done this before in their history, more than once. nVIDIA doesn't give an inch unless they must.
If they give that inch, it is generally a foreboding signal into wider adjustments.

Notice once again how it is 'up to the partners to make designs conformant to the [$750] msrp'. It would be funny if it wasn't sad, as I have literally explained this is how they (partners) get screwed several times.

The first people to lose margin are the partners, only after they have been pushed to the brink on cutting margins (and if they still don't sell) will nVIDIA actually cut prices of the components sold to them.

And, as always, nVIDIA will constrain supply to keep ASP as high as possible, that way they make optimal margin on each unit. AIBs, then reliant on volume, get screwed.

Again, I have explained this several times, and now you are literally seeing nVIDIA flat-out openly explaining it as well (by telling AIBs to make skus conformant to MSRP), which is the first step in an actual price-cut.

nVIDIA literally uses partners as a human shield to protect their margins. In bottom-dollar situations the FE models act as literal competition, in which they make *all* the money on a sale.
That is not the case for the 5070 Ti, likely the key money-marker for AIBs (and hence why they will be forced to cut prices on their cash-cow), but it is for many other SKUs for different reasons.

It's kind of a brilliant system if you *really* think about it. Evil, but brilliant. nVIDIA knows how to look out for and protect themselves better than any company I have ever followed over the course of my entire life.

They are also very good at selling the tempting offers of SKUs like the 5070 Ti to partners, as they do reap margins when times are good, but when times are bad and prices must fall, they will be the first to lose.