Accusations Directed at ASUS over Anticipated PRIME RTX 5070 Ti Series Price Manipulation

[T0@st]

GeForce RTX 5070 Ti graphics cards are due to hit international markets this Thursday (February 20), only in custom design form. NVIDIA will not be rolling out a Founders Edition model for this mid-to-high GPU product tier. Yesterday, an NDA-busting leak emerged online; hinting at a mixed bag of synthetic benchmark scores. When compared to new-gen and past-gen siblings, the incoming GB203 GPU-based family's "price-to-performance ratio" was greeted with plenty of online community skepticism. Considering that only a minority of AIB companies are reportedly engaged in the supply of cheaper offerings, the early outlook for overall GeForce RTX 5070 Ti launch pricing is generating further dissatisfaction. Team Green's first wave of "Blackwell" gaming GPUs launched late last month, straight into chaotic market conditions.

At CES 2025, NVIDIA set a baseline MSRP of $749. Fresh reports suggest that hardware review outlets will be delivering comprehensive verdicts tomorrow. VideoCardz believes that the lifted review embargo will be "exclusively for MSRP cards," based on information gleaned from their network of press contacts. The GPU specialist publication has kept tabs on fluctuating GeForce RTX 50-series prices for a while—several recent reports have levelled criticism at prominent Team Green board partners; namely ASUS and MSI. Plenty of venom was directed at the former, due to last month's launch of the: "GeForce RTX 5080 PRIME non-OC model at MSRP, and it was covered in the first reviews...Except, it was increased by 26% the following week. This way, ASUS has cheated the system and got both the early coverage and was still able to sell cards at a higher price." VideoCardz predicts a similar pattern for this week's release of custom GeForce RTX 5070 Ti designs, in particular ASUS PRIME and TUF Gaming SKUs. Their latest report directed additional ire toward the source of all things Blackwell: "unless NVIDIA has no problem with this, this is not how MSRP cards should be announced. It is very misleading for customers and puts reviewers in a very bad light. Their conclusions might be completely different if the card is said to cost much more."



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[rv8000]

MSRP is a lie for this entire generation, what more proof do we need?

 

[Assimilator]

ASUS has always been overpriced, not sure there's a conversation to be had here...

 

[Daven]

It blows my mind why anyone would buy an Nvidia product from an obvious in every way scam driven market. All players are in on it from Nvidia down to the retailers and etailers. And its not a secret as article after article is reporting on the outrageous ways prices are inflated.

On top of all this you get capacitor gate, power connector gate, PCIe 5 gate performance busting ray tracing hardware who’s only advantage is supposed better looking water and lighting. But the only playable settings after enabling RT means enabling fake frames that decreases image quality negating the advantage.

What the hell gaming community!?!? Is this really who we are!?!

 

[evernessince]

ASUS learning from papa Nvidia. Until reviewers take steps to address the potential for this to happen, they are essentially being used to mislead customers.

It would be nice if someone could hold Nvidia's / AIB's feet to the fire and be like "Hey, we aren't going to use your MSRP unless you guarantee cards will be broadly available at or below that price point for most of the GPU's life. If they aren't at any point, we will retroactively change our review conclusion to negative for lying to customers."

It used to be normal for GPU prices to decrease over time, not increase. I don't expect the above to happen though as reviewers are beholden to Nvidia for review samples and they essentially control the market. Loosing samples would be a death knell for many.

Customers should keep potential biases and how reviews work in mind when making a purchase.

 

[sbacc]

Reviewer should start make a multiple price conclusion.

750usd -> somewhat nice product
800-850 usd -> meh
900 usd and more -> waste of sand

(edited, cause misremembered 4070ti super msrp)

 

[R0H1T]

ASUS learning from papa Nvidia. Until reviewers take steps to address the potential for this to happen, they are essentially being used to mislead customers.

It would be nice if someone could hold Nvidia's / AIB's feet to the fire and be like "Hey, we aren't going to use your MSRP unless you guarantee cards will be broadly available at or below that price point for most of the GPU's life. If they aren't at any point, we will retroactively change our review conclusion to negative for lying to customers.

It used to be normal for GPU prices to decrease over time, not increase. I don't expect the above to happen though as reviewers are beholden to Nvidia for review samples and they essentially control the market. Loosing samples would be a death knell for many.

Customers should keep potential biases and how reviews work in mind when making a purchase.

What're you gonna do, not have 4x fake frames

 

[GhostRyder]

Yea, and people wonder why I do not recommend Asus products anymore. Their behavior over the last 10 years has gotten to be horrible, terrible RMA service, ridiculous pricing, mark ups, etc.

I am not surprised by this, and it just furthers me from recommending them.

 

[rv8000]

ASUS learning from papa Nvidia. Until reviewers take steps to address the potential for this to happen, they are essentially being used to mislead customers.

It would be nice if someone could hold Nvidia's / AIB's feet to the fire and be like "Hey, we aren't going to use your MSRP unless you guarantee cards will be broadly available at or below that price point for most of the GPU's life. If they aren't at any point, we will retroactively change our review conclusion to negative for lying to customers.

It used to be normal for GPU prices to decrease over time, not increase. I don't expect the above to happen though as reviewers are beholden to Nvidia for review samples and they essentially control the market. Loosing samples would be a death knell for many.

Customers should keep potential biases and how reviews work in mind when making a purchase.

I foresee the “editors choice” & “highly recommended” badges slapped on these reviews.

We need pushback from reviewers and media on this nonsense, not just “but expensive”. It would help if people weren’t idiotically buying half this stuff on credit either. I said it a few years ago but we’re well on that path to collectively pricing ourselves out of a hobby.

 

[_roman_]

#8
People will still buy ASUS and recommend ASUS. Regardless what ASUS sells.

I would recommend my asus monitor but i will definitely not recommend my asus mainboard.

#9
I would not take any of those badges serious. I did in the past. That time is gone for some reason. Just one of many stickers so the product page can advertise with a certain random site with a certain random badge.

#4 / #6
Whataboutism: I'm not in that game console market stuff. I think console games went from worm media to digital only. I think those gaming consoles have double or three times the price they used to. I think the paystation 5(on purpose not play) is around 650€. That paystation 5 sold a lot, so what, about little prices. 100€, rarely 80€ price for games are paid by the customers.

You do not expect that AMD, intel or nvidia sell graphic cards cheaper as the paystation 5, right? (I'm not talking about the low level, entry, 5 year old tech like the radeon 6600XT or similar performance)

--

I dislike the naming. Is it such hard to just use a single 4 digit number? Without gtx - rtx - ti - titan - super?

4070
4070 ti
4070 ti super(l)

After my prime X670 AMD mainboard purchase i consider ASUS Prime as trash tier product line. Just by the quality of the firmware, german germany asus support, how long it takes for delayed uefi updates and pull off injection mold connectors because there was not enough glue in the factory.

 

[dir_d]

1 Model at MSRP is a joke.

 

[bonehead123]

ASUS has always been overpriced, not sure there's a conversation to be had here...

^^THIS^^

Well, the whole "nGreediya....they way customers are played" thing has included AsSus for some time now, so yea, I agree with the above statement...

 

[Legacy-ZA]

Yea, and people wonder why I do not recommend Asus products anymore. Their behavior over the last 10 years has gotten to be horrible, terrible RMA service, ridiculous pricing, mark ups, etc.

I am not surprised by this, and it just furthers me from recommending them.

People always go on about their "support" but I have found it VERY wanting/lacking. Definitely not worth the price increase they always ask, you just pay extra for a logo.

 

[Knight47]

Guys just go buy the Intel B580 to game on 2k or 4k or try your luck with AMD so I have more chances to get a nvidia gpu now compared to 2020.

 

[Broken Processor]

They are just starting to screw the customers right away as opposed to releasing a few batches of there MSRP cards that are never seen again after the launch. If people stopped buying this shit they wouldn't sell so we are to blame.

 

[john_]

It's AMD's fault.

 

[nRag3]

I'm glad news outlets like GN and Videocardz are calling out OEMs for bad business practices. This is a great trend, and hopefully all of this public shaming amounts to something actionable.

 

[Krit]

I don't care at all how much nvidia costs only think i care is what AMD will do with it's pricing.

For me RTX 5070 Ti for 1200€ is fine if RX 9070 XT costs no more than 600-650€.

 

[N3utro]

MSRP is a lie for this entire generation, what more proof do we need?

They do exist, but the stock is extremely limited

 

[john_]

calling out OEMs for bad business practices

Are you sure it is bad OEMs, or bad AIBs, or bad retailers, or bad scalpers, of supply constrains and not just fake MSRPs?

 

[Krit]

They do exist, but the stock is extremely limited

The key word is "artificially limited" by nvidia.

 

[john_]

They do exist, but the stock is extremely limited

Meaning they don't exist. MSRP prices have to be the norm, not the exceptions.

 

[The Plague]

*shakes head*

 

[john_]

The key word is "artificially limited" by nvidia.

It's funny that in post replies that will be probably seen and read by few, they ask how stupid consumers and tech journalists Nvidia thinks they are and in their videos that are watched by dozens of thousands they are talking about Nvidia's MSRPs in a calm way like talking about the weather.

 

[N3utro]

Meaning they don't exist. MSRP prices have to be the norm, not the exceptions.

It probably will be easier to get one at MSRP in a few months when supply issues have been fixed and everything is not out of stock all the time