AMD Designs Orange Case Badges to Solve Ryzen 7000 Mobile Branding Mess

[btarunr]

When you buy a notebook powered by a Ryzen 7000 series mobile processor, you're either getting a cutting-edge chip powered by the company's latest "Zen 4" CPU cores, or one that has been rebadged from the company's previous-gen Ryzen 6000 "Zen 3+" or even Ryzen 5000 "Zen 3" (DDR4) processor series. The question on the tech buyer's mind will be "how to I spot a Ryzen 7000 series processor-powered notebook that actually gives me "Zen 4" CPU cores?"

AMD attempted to answer this with an exclusive new case badge for Ryzen 7000 series processors with "Zen 4" CPU cores. This new case badge looks not much different from the AMD Expo logo, in that the AMD Ryzen main branding is set against an orange backdrop. This bit is surrounded by a silver-metallic frame, with the 5/7/9 brand extension on its corner, along with "7000 series" marked. This case badge is only to be included with a Ryzen 7040 series "Phoenix" or Ryzen 7045 series "Dragon Range" processor present, and cannot be used with Ryzen 7035 series "Rembrandt Refresh" or Ryzen 7030 series "Barcelo Refresh," or Ryzen 7020 series "Mendocino."



For Ryzen 7000 series mobile processors with older "Zen 3+" or "Zen 3" CPU cores, under the Ryzen 7035 series, 7030 series, or 7020 series, AMD is using a familiar-looking case-badge that has the classic AMD Ryzen logo with its round motif, set against a gray backdrop, with that silver-metallic frame. Interestingly, this case-badge isn't all too different from the one AMD includes with its Ryzen 7000 series "Zen 4" desktop processors.

View at TechPowerUp Main Site | Source

 

[Darmok N Jalad]

Unintended customer consequence: “But how will I know it’s from AMD since this badge is orange and not red?”

 

[A&P211]

This confusing was made by AMD and AMD keeps making it more confused. Just wait until the APU line of processors come along.

 

[Daven]

Epic marketing fail!

CPU architecture versions in 7000 mobile:
Zen 2, Zen 3+, Zen 4

GPU architecture versions in 7000 mobile:
GCN, RDNA2, RDNA3

A sticker ain’t gonna fix this.

 

[A&P211]

Epic marketing fail!

CPU architecture versions in 7000 mobile:
Zen 2, Zen 3+, Zen 4

GPU architecture versions in 7000 mobile:
GCN, RDNA2, RDNA3

A sticker ain’t gonna fix this.

Add, normal laptop cpu, laptop APU.

 

[joseLopez]

What is needed is for equipment (laptops and minipc) to come out with these new APUs.
Building a computer with miniITX AM5 is a steal, and it's cheaper to buy a minipc for example.

 

[R0H1T]

This confusing was made by AMD and AMD keeps making it more confused. Just wait until the APU line of processors come along.

What? The mobile chips are all APU's

 

[TumbleGeorge]

I'm curious, do the stickers add value to the price of the laptops? Looking at how stickered the new machines are, I must be paying at least a hundred bucks extra for them.

 

[persondb]

What? The mobile chips are all APU's

I believe he meant 'normal desktop cpu'. As Dragon Range(i.e. Ryzen 7X45) is essentially that, which adds more to the confusion due to wildly different performance/power.
Intel does the same thing with their -HX branding, which is already a huge mess honestly.

 

[Dirt Chip]

And the Oskar for best preforming consumer confusion goes to...

 

[A&P211]

What? The mobile chips are all APU's

APU are usually considered a strong igpu and cpu, the zen4 true cpu will have a small igpu.

I believe he meant 'normal desktop cpu'. As Dragon Range(i.e. Ryzen 7X45) is essentially that, which adds more to the confusion due to wildly different performance/power.
Intel does the same thing with their -HX branding, which is already a huge mess honestly.

Intel has HX for higher power cpu, and H for the normal 45w cpu. But the H cpu has a larger igpu.

 

[kondamin]

And the Oskar for best preforming consumer confusion goes to...

Still intel where you don’t know if you are buying a cpu gpu or storage

 

[persondb]

Intel has HX for higher power cpu, and H for the normal 45w cpu. But the H cpu has a larger igpu.

Because the HX is literally their desktop CPUs/die. Just at a lower power.
It's different to -P/-U which each of those has a different die. Though features are well, more consistent across Intel line-up.

 

[DeathtoGnomes]

They shoulda gone with intel blue just for spite.

 

[neblogai]

Good, this is a much needed improvement over their current sticker, which does not pop, and also looks a bit cheap.

 

[samum]

If only there had been some way to avoid this mess!

 

[Flanker]

Did they hire the USB people to do their marketing or something

 

[wolf]

Not a whole lot better, man what a garbage naming scheme.

 

[LabRat 891]

Intel (and their OEM partners) have been doing this since at least the Core i-series.
AMD's trying to market like Intel, but doesn't know how to pull it off, clearly.

It got especially bad around Broadwell's and Skylake's era. With HP(primarily) going out of their way to hide what CPU was in their consumer PCs.
Source: I sold and serviced PCs in B&M retail before, during, and after that era. When trying to help customers pick out a laptop, I had to cursorily glance @ the CPU badge to even get an idea what was in it. (IIRC, HP's demo Software blocked the common ways to find specs in Windows. DXdiag, 'System', etc.).

Just watching the marketing materials over the years educated me immensely on how normal and acceptable outright deception had become in marketing:
The more technical the product, the more BS and subterfuge was involved.

 

[Deleted member 185088]

This confusing was made by AMD and AMD keeps making it more confused. Just wait until the APU line of processors come along.

They are trying to copy the leader.

 

[Daven]

They are trying to copy the leader.

AMD is copying itself?

 

[Tropick]

"In addition, AMD is releasing yellow stickers for CPUs that have lower TDPs, brown stickers for CPUs that can't be used above 30,000ft, manila colored stickers for CPUs that don't get out of the house much, and red polka dot stickers for CPUs that have had more than 3 DUIs"