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AMD Radeon "RX 8800 XT" is Actually the RX 9070 XT?

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It turns out that the Radeon RX 8800 XT, the top SKU in AMD's next generation gaming GPU series, is actually named the Radeon RX 9070 XT. European computer hardware retailer may have leaked the name, along with that of the Radeon RX 9070 (non-XT), ahead of its January 2025 reveal. The two cards appeared in the store's search filters, where it was screengrabbed by enthusiasts. The RX 9070 XT is what was supposed to be the RX 8800 XT; while the RX 9070 is the RX 8800. Extrapolating this, the series could include the RX 9060 series, the RX 9050 series, and the RX 9040 series, says All The Watts.

What prompted this change in nomenclature probably has to do with the company's decision to withdraw from the enthusiast segment of gaming GPUs. While the RX 9070 XT technically succeeds the RX 7800 XT, a performance-segment, 1440p-class SKU, the company wouldn't want its product stack to have a "void" left by the lack of an "RX 8900 series." The company also took the opportunity to skip the RX 8000 series altogether, which probably give it room to rebadge some SKUs from the RX 7000 series over to the RX 8000 series. The RX 9070 XT and RX 9070 are based on the "Navi 48" silicon, and implement the RDNA 4 graphics architecture.



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Kind of makes sense if they're not planning on competing with the 5080 or possibly even 4080S with the top sku.
 
Bad naming as usual...
It kind of made sense when they named RDNA the RX 5000 series because of 50th Anniversary. This time what's the point again? Copying opponents' (both Intel and Nvidia) naming doesn't make it competitive.
 
Bad naming change( like Intel did with the new core ultra), Amd doesn't know what to do anymore with its GPU division... Also, more rebadging :roll: Nvidia will outsell them 20:1 again
Oh and wait for high idle and media power consumption.... AGAIN, cause it will happen
 
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Im not too crazy about this change.

Personally, I wouldn’t mind if it was 970 instead, for example.

They need to sort their shit out though.

Cant continue jumping numbers like this and it applies to the CPUs.
 
Because this won't be confusing in a couple of gpu generations. I can see it already, RX 9070 or RTX 9070 (though this is so far in the future that I doubt it'll matter, so it's just a funny observation in my eyes).

At the same time, this will be bad for the next generation of GPUs, where they will either have to enjoy having a very long RX 100X0 or change the naming again, though if UDNA ends up being what they're doing then chances are they were going to do it regardless.
 
Bad naming change( like Intel did with the new core ultra), Amd doesn't know what to do anymore with its GPU division... Also, more rebadging :roll: Nvidia will outsell them 20:1 again
Oh and wait for high idle and media power consumption.... AGAIN, cause it will happen
That Core Ultra is the most stupid naming in the last decade. Usually the suffix "Ultra" is only for enthusiast-level products..
 
I hope its "Shit name, great product"
 
If true, model naming realignments typically mean a break from comparisons with previous generations. Conservatively, a next generation beats the current generation by up to 30%. Therefore, a hypothetical 8800XT would have succeeded the 7800XT and have up to 30% more performance putting it around the 7900XT. But now it looks like AMD wants us to compare the next generation to Nvidia model numbers instead. That would mean a hypothetical 9070XT would be equivalent to the upcoming 5070Ti. The 5070Ti should have at least 30% more performance than the 4070Ti putting it around the 7900XTX/4080/4080 Super.

Taking everything into consideration, the 9070XT could be sub-$500, sub-300W and have the same performance as a 7900XTX and 4080 series. AMD would then be competing with Nvidia's next generation all the way up to the 5070Ti. That's a little better than being just a 7800XT successor especially if AMD matches Nvidia's RT performance as well.
 
Lets go!!!

Futurama Buy GIF
 
That would mean a hypothetical 9070XT would be equivalent to the upcoming 5070Ti.

Doesn't work like that. Because the potential buyers will be invited in this way to prefer the Nvidia counterpart, regardless.
If I were AMD, I would call the RTX 5070 Ti equivalent a Radeon AI 110 16K and shout - look, our *10 tier is as fast/faster than your **70 Ti tier! You are losers! :laugh:
 
Marketing dept doesn't want you to compare the 8800XT to 7800XT. This naming makes so little sense. They could have waited until their UDNA architecture is out to make a completely new naming scheme. Start with 1xxx again.

Apple is keeping it simple for consumers. They start with 1 and add 1. Is this rocket science AMD?
 
I would only see this renaming as benefical if they get x8xx performance (competing against xx80 geforce cards) but with a price matching the xx70 class.

Because the most obvious thing is they switched from a 8 to a 7 in the naming scheme. So it's either they want to really attack the price/performance ratio or RDNA 4 is even less impressive than anticipated.
 
I got what they mean - the "9" is not a 7 + 2, but it is the product tier in the stack. Like Ryzen 9, this will be Radeon 9. The "7" is the performance level in that "tier".
Like a hybrid - our extreme level product, but with a midrange performance. Hence, 9+7.
 
I would only see this renaming as benefical if they get x8xx performance (competing against xx80 geforce cards) but with a price matching the xx70 class.

Because the most obvious thing is they switched from a 8 to a 7 in the naming scheme. So it's either they want to really attack the price/performance ratio or RDNA 4 is even less impressive than anticipated.

I'm going with less impressive. AMD most likely spend minimal R&D for this outgoing architecture. Could end up a rebadge. Currently, AMD only cares about compute-based architectures.
 
I would only see this renaming as benefical if they get x8xx performance (competing against xx80 geforce cards) but with a price matching the xx70 class.

Because the most obvious thing is they switched from a 8 to a 7 in the naming scheme. So it's either they want to really attack the price/performance ratio or RDNA 4 is even less impressive than anticipated.
Early leaks suggest they may do both. It isn't projected to compete with 7900xtx or even 4080. It is supposed to be a good perf/price target, but only time will tell on that. Usually the issue amd has had the last few years is their best products have no availability for long stretches of time.
 
I'm going with less impressive. AMD most likely spend minimal R&D for this outgoing architecture. Could end up a rebadge. Currently, AMD only cares about compute-based architectures.

Leaving the whole notebook market is not the best idea ever. Look at how Nvidia is the largest company, but AMD is a tiny dwarf.

Either way, RX 9070 XT is too similar to Nvidia's all time naming convention. Should have been more creative, at least with something like Radeon RX 975 XT or similar.
 
It is an OK change. I would have preferred RX 970. But 9070 won't overlap with Zen 5 numbers.
 
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