I understand. You know, I thought long and hard about this board. At first..I wanted more.
But then, I read back on the conversations I had with Gigabyte about it...as I have had this product for a few months now(since September, actually), and going back over the initial emails, Gigabyte had originally wanted this product, designed this product...for business users. Not for home users.
Are you looking at this board for business use, or for HTPC/gaming? The context to which it is considered plays a large role in how well it should be viewed.
This board is not for overclocking. But used as the base for a "Do it All" system, with low-power, stability and longevity first priorities, since these are primary principals for the business market - It very plainly delivers on each of these. Bringingh that functionality...that stability..into the living room...that's a good thing.
Those other mITX products out there...they have different design ideals. size of the board alone does not make it an equal avenue for comparison. This difference is a big thing...you don't take a plain rubber rain boot, and compare it with a bunch of artic Sorrel boots, and how well it does at -40 C. Sure, they are both "boots"...but clearly a plain rubber boot isn't meant for sub-zero temperatures.