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Lexar to Showcase New PRO WORKFLOW and Other Products at NAB 2024

btarunr

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Lexar, a leading global brand of flash memory solutions, is excited to announce their lineup of products to be shown at the 2024 NAB Show, from April 14-17 at the Las Vegas Convention Center. The Lexar products deliver the high-speed performance that professional videographers, filmmakers, and creators demand in their cameras while also accelerating workflows.
Lexar's new Rugged Series includes the ARMOR GOLD SD UHS-II V60 Card. This card offers a max read speed of 280 MB/s and a max write speed of 210 MB/s, features an IP68 rating, and supports seamless 6K video capture. The ARMOR SILVER PRO SD UHS-II V60 Card also clocks in at a max read speed of 280 MB/s and delivers a write speed of 160 MB/s. It is also rated IP68 and supports 6K video as well. In the SSD category, the ARMOR 700 Portable SSD leverages USB 3.2 Gen 2x2 to provide max read/write speeds of 2000 MB/s1 and an IP66 rating lets users know that its design protects against both water and dust and is built to withstand up to 3-meter drops and falls.

Lexar is also excited to announce a new line of products dedicated to improving the professional workflow. The Lexar Professional PRO WORKFLOW is a 6-bay dock designed to maximize efficiency in the studio by allowing professionals to customize a solution with the modules they need. It is compatible with a range of WORKFLOW readers for CFexpress Type B and Type A 4.0 cards, SD and microSD UHS-II cards, and portable SSDs. It adopts Thunderbolt 4 and supports speeds up to 40 Gbps. The Lexar Professional PRO WORKFLOW GO is a portable solution that allows users to back up on location without a laptop. This 2-bay dock is battery-powered and supports speeds up to 10 Gbps.



Lexar will showcase two CFexpress 4.0 products. The Professional CFexpress 4.0 Type B Card DIAMOND Series offers a max read speed of 3600 MB/s, a max write speed of 3300 MB/s, and sustained write speed of 3200 MB/s. With next-gen PCIe 4.0 performance it captures smooth 8K RAW video and accelerates post-production work. The Professional CFexpress 4.0 Type A Card GOLD Series features a max read speed of 1800 MB/s, a max writes speed of 1650 MB/s, and sustained write speed of 1400 MB/s. It is future-proofed to support 8K RAW video and boosts post-production workflow.

Four Lexar portable SSDs will be featured at NAB. The Professional SL600 Portable SSD is designed for exceptional performance and durability. It delivers 2000 MB/s max read and write speeds and includes Lexar DataShield to help safeguard users' files with 256-bit AES encryption. The SL500 Portable SSD is a compact metal drive that offers 2000 MB/s max read and 1800 MB/s max write speeds. It supports Apple ProRes recording for iPhone 15 Pro and Pro Max models and is compatible with a wide array of devices from smartphones to game consoles, laptops to cameras. The SL500 Portable SSD with Magnetic Set offers users an elegant and convenient method for attaching the SL500 drive to the iPhone 15 Pro and Pro Max to capture Apple ProRes footage.

The SL400 Portable SSD is designed for smartphone content creators. Compact and solid, it delivers 1050 MB/s max read and 1000 MB/s write speeds. It is designed to meet an IP65 rating and one-meter drop resistance for durability.
"Lexar now offers full-cycle workflow solutions which feature the industry's fastest cards, readers, and portable SSDs with our new Professional PRO WORKFLOW and Professional PRO WORKFLOW GO systems. These docking stations enable professionals to edit seamlessly in the field or in the office," said Sherry Chiang, Product Marketing Manager.

The ARMOR 700 Portable SSD and the Professional CFexpress 4.0 Type B Card DIAMOND Series 1 TB will be available in Q2 2024. The ARMOR GOLD SD Card, ARMOR SILVER PRO SD Card, the Professional PRO WORKFLOW, the Professional PRO WORKFLOW GO, CFexpress 4.0 Type A GOLD Series 1 TB, SL500 with Magnetic Set, and SL400 with Hub will be available in Q3 2024.

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Finally and I hope they have a 2 and 4 bay options available as well along with multi format reader(CF + SD +uSD, CFx B/A + SD + uSD) instead of single format readers so it will be easier to buy them as standalone or for use with workflow.
 
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They should just ditch CFexpress and have cameras (picture and video) just use straight m.2 drives...obviously there will be resistance to such a thing because it doesn't generate profit by forcing customers to buy memory cards and the accompanying accessories, but how cool would that be? If a camera could just take a raw 30mm, 42mm, 60mm, or even an 80mm m.2 drive...
 
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