TheLostSwede
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According to the Nikkei, Microsoft is cutting production for a wide range of its Surface accessories, i.e. keyboards, mice, docking solutions, headsets etc. This is despite the fact that the company has invested heavily into its Surface brand of computers and accessories over the past decade. This is said to be in response to the poor performance of the business unit in Microsoft's last financial report. The Nikkei mentioned that Microsoft is suspending all standalone keyboards in the Surface series and it seems like Microsoft is also looking at calling it quits when it comes to its own branded accessories, or there won't at least be any new models from the company in the foreseeable future.
Microsoft used to be a significant competitor in the keyboard, mouse and webcam market, but with increasing competition from more brands, it seems like the company has been having a hard time making a niche for itself in what can only be said to be a crowded market. Consumer expectations have also changed and most people don't want membrane keyboards any more and are instead buying more expensive mechanical keyboards. Microsoft has also been late to market with many of its Surface computers and have delivered overpriced and underwhelming products, which in turn has led to fewer sales of both the computers and the matching accessories. We'll have to wait and see if Microsoft makes an official announcement as to what will happen to its Surface brand of products, but right now it doesn't look like there's a very bright future for the Surface line of products as a whole.
View at TechPowerUp Main Site | Source
Microsoft used to be a significant competitor in the keyboard, mouse and webcam market, but with increasing competition from more brands, it seems like the company has been having a hard time making a niche for itself in what can only be said to be a crowded market. Consumer expectations have also changed and most people don't want membrane keyboards any more and are instead buying more expensive mechanical keyboards. Microsoft has also been late to market with many of its Surface computers and have delivered overpriced and underwhelming products, which in turn has led to fewer sales of both the computers and the matching accessories. We'll have to wait and see if Microsoft makes an official announcement as to what will happen to its Surface brand of products, but right now it doesn't look like there's a very bright future for the Surface line of products as a whole.
![](https://www.techpowerup.com/img/qA9qm4VAufV5pf1U_thm.jpg)
View at TechPowerUp Main Site | Source