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p-Chip Corporation Introduces First-of-its-Kind p-Chip Code Tracker to Revolutionize QR Code Security

TheLostSwede

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p-Chip Corporation, a company that is revolutionizing the tracking of physical products and materials with its cutting-edge microtransponder technology, today introduced its newest breakthrough, the p-Chip Code secure tracking tag. The p-Chip Code tracker combines a silicon-based p-Chip microtransponder with a standard 2D matrix code to create hyper-secure QR codes, bar codes and other matrix codes.

"The pandemic brought widespread QR code use into the center of the consumer mainstream," said Joe Wagner, CEO of p-Chip Corporation. "But for many businesses, including food brands, pharmaceutical companies, automobile manufacturers and others, QR codes pose a host of potential security risks, since they are incredibly easy to create and replicate. The new p-Chip Code technology provides an additional layer of security for QR codes or other matrix codes, delivering a breakthrough in reliable traceability at an affordable price."




The p-Chip Code tracker functions like a tiny digital anchor for physical items. The nearly invisible p-Chip microtransponder is embedded directly into a 2D matrix code label, which is then placed onto virtually anything, including food and agriculture products, medicine bottles, automobile parts and more.

Any standard 2D matrix code, like a QR code, can then be validated via its embedded p-Chip microtransponder, and businesses can manage tracking data with web, cloud or blockchain applications. This provides added security—as well as an opportunity to associate additional, internal data with the physical product.

Companies can digitally trace ingredients, components and materials to enhance product security, safety compliance and quality control. Additionally, in certain cases, consumers can scan a QR code to determine if they are part of a product recall, and companies can then validate those claims via the more secure p-Chip Code microtransponder.

The p-Chip Code tracking tag allows for the serialization of physical materials; counterfeit-resistant security at a scalable price; visibility into secure, granular data across the supply chain; and minimization of the risks and vulnerabilities associated with QR codes alone.

View at TechPowerUp Main Site | Source
 
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This is a step in the right direction, IMO. It does seem a bit futuristic, but then again, why not? A safe QR code generator can indeed revolutionize how businesses approach digital marketing in general. Plus, retailers can present all the relevant info to any customer in a neat and effective way. "Companies can digitally trace ingredients, components and materials to enhance product security, safety compliance and quality control" - the food industry needs this, as we've so many nasty surprises already.
 
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