Reports Point to Price Hiking of MSI GeForce RTX 5070 Ti "MSRP" Cards

[T0@st]

Over the past weekend, PC hardware news outlets spent time analyzing NVIDIA GeForce RTX 50-series price fluctuations. One keen market watcher—VideoCardz—has consistently stuck to a main theory of Team Green AIBs implementing last minute price hikes/market manipulations; coinciding with product launch periods. Almost two weeks ago, the online publication directed ire at ASUS and MSI—noted as very high profile board partners. The current GeForce RTX 5070 Ti graphics card lineup is populated by custom designs only; a Founders Edition was not made available within this tier. VideoCardz and Hardware & Co. have observed worrying price trends with AIB-produced models that are supposed to conform to NVIDIA's baseline MSRP of $749 (USD). Their latest reports singled out MSI's North American webstore—already a source of some contention.

Hardware & Co. (a French outlet) observed movement at the bottom-end of the manufacturer's "Blackwell" GPU lineup: "in the case of the GeForce RTX 5070 Ti launched on February 20, 2025, it took nine days...for a "big" brand to officially turn its back on NVIDIA MSRP. On Saturday (March 1), MSI has just updated its RTX 50-series catalog on its official American website with new prices for the RTX 5070 Ti. From now on, the cheapest reference is $820, $70 more than MSRP." VideoCardz is steadfast in its belief that GeForce RTX 50-series "MSRPs are a joke" at this point in time. MSI's VENTUS 3X and (newer) SHADOW 3X models are barebones packages that are designed as alternatives to basic first-party solutions (i.e. Founders Editions)—but VideoCardz has accused the manufacturer of becoming its own "scalper," with (apparently) little intervention coming from NVIDIA. At the time of writing, MSI's US webstore has updated its GeForce RTX 5070 Ti VENTUS and SHADOW listings. Prices have (temporarily?) reverted to original figures (refer to the third screenshot below); likely in reaction to recent "constructive" criticism levied by popular hardware news sites. As evidenced by a sea of "notify me" tags, the official North American store appears to have zero stock in their warehouse(s).



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[Vayra86]

Hehehe and then on that same page (3rd pic) there is a VENTUS 5080... marked 139,- over MSRP

Well done guys

 

[john_]

Temporary? Nothing more permanent than temporary.

 

[RandallFlagg]

AIBs understand market pricing.

MSRP is just propaganda.

 

[rv8000]

Unless people stop buying all they’re going to do is never restock the msrp model and allocate all stock to the “OC” variant and continue to upcharge.

PC gaming won’t be a hobby for much longer.

 

[RandallFlagg]

Unless people stop buying all they’re going to do is never restock the msrp model and allocate all stock to the “OC” variant and continue to upcharge.

PC gaming won’t be a hobby for much longer.

Exactly. The $900 / $920 model probably have $25 of extras on them and they use that to justify charging an extra $150 / $170. People will still scalp them at those prices too, they sell for $1200 on EBay.

 

[Metroid]

Funny, that is what happens when monopoly works, they have a product that has no competition and they can do whatever they want, I hope this show business people to invest and create other competitors because AMD is not a competitor, AMD is more like a business partner to nvidia, nvidia increases price then AMD does the same, so nvidia has no reason to drop the price of it and idiots go and buy whatever price it is.

 

[_roman_]

No Ngreedia comment yet? Should it not be MSIGreedia?

Some goods costs more than others. Some goods have additional benefits than others.

-- I really wonder where the sudden urge for a graphic card comes. Did suddenly an older graphic card die? Did suddenly money come in to build a hole new computer? Should not most people have a (tm) PAYstation 4 or PAYstation 5 or a microsoft gaming box 123 or a Nintendo console?

-- Picture says: Unleash the Future of AI
Let me correct it: Unleash the Future of *higher prices* with missing ROP Performance (=MSRP)

edit: How dare you say something bad about (whataboutsim) Windows 11 / apple smartphones / nvidia graphic cards / intel cpus / bmw cars / SAMSUNG SSDS / Western Digital HDDS / high prices / Fake Tracing / Raytracing / DLSS / ........... list to be continued.

 

[john_]

Funny, that is what happens when monopoly works, they have a product that has no competition and they can do whatever they want, I hope this show business people to invest and create other competitors because AMD is not a competitor, AMD is more like a business partner to nvidia, nvidia increases price then AMD does the same, so nvidia has no reason to drop the price of it and idiots go and buy whatever price it is.

That's what happens when people defend the 90% monopoly by accusing the competition of 10%.

AMD was a competitor until people decided that they will be buying inferior Nvidia cards at higher prices than the AMD equivalent, no matter what, with any excuse imaginable. So, AMD stopped trying and just gone along with the flow. If people don't buy the 9070 even now, hopping to see 5070s at MSRP in 2-3 months, then why would someone point a finger at AMD? They tried, but people want to pay the monopoly.

People keep screaming about Microsoft's monopoly, telemetry and the way they try to push Windows 11 and also force people to upgrade their perfectly capable PCs, for over 10 years. And none of them considers going to Linux.

 

[maxfly]

Typically typical. MSRP is a bigass nothingburger when it comes to nvidias AIBs. And no, it has nothing to do with AMD, it's simple greed.

 

[erocker]

Price gouging!
Temporary price hike!

 

[Chrispy_]

I cannot even see an out-of-stock 5070Ti Ventus for the price I paid any more. Not only that, the Ventus 3X is, despite being an MSRP base-model offering, at least £60 more over here in the UK than the cheapest cards from other brands like PNY, Zotac, Palit, Gainward etc.

MSI were the worst scalpers of the 30-series shortages, first-party scalping and caught red-handed by the press. They cannot be trusted and you only have to follow the GamersNexus saga of shady MSI behaviour to know that they're the Tier-one OEM that deserves the least trust of any of them. They've been caught trading unethically and illegally numerous times in numerous regions and for numerous different market segments.

 

[bonehead123]

"And now *you* understand Mister. Anything goes wrong, anything at all... your fault, my fault, nobody's fault... it won't matter - We're gonna scalp your ass to death. No matter what else happens, no matter who else gets crushed, we're gonna scalp your ass to the end" - Jacob McCandles (well, sorta)

 

[DeathtoGnomes]

Maybe Sorta Retail Pricing. Sounds like Nvidias stance on the fleecing of gamers.

 

[SSGBryan]

Unless people stop buying all they’re going to do is never restock the msrp model and allocate all stock to the “OC” variant and continue to upcharge.

PC gaming won’t be a hobby for much longer.

Please.

4k, 120hz, ultra settings won't be a hobby for much longer, but for those of us that don't suffer from FOMO will be fine.

1440p, 120hz, high settings gpus run around $300.

 

[Darmok N Jalad]

Temporary? Nothing more permanent than temporary.

“Temporary” is a vague measure of time. It could be 2 seconds, it could be 2 million years. In this case, it’s just until stock runs dry for the next generation.

Funny, that is what happens when monopoly works, they have a product that has no competition and they can do whatever they want, I hope this show business people to invest and create other competitors because AMD is not a competitor, AMD is more like a business partner to nvidia, nvidia increases price then AMD does the same, so nvidia has no reason to drop the price of it and idiots go and buy whatever price it is.

I dunno, have you tried finding stock of any mid-range card right now? Even the 7000 series Radeons aren’t looking good. It’s like we’re in an intentional shortage, or there are big production issues. My guess is both companies would rather milk this market than be faced with a glut of inventory that can’t be sold. We still have new Polaris cards being sold, and even the 3060 12GB is making a comeback!

 

[Visible Noise]

AMD fans are all upset Nvidia won’t get in a price war so they can buy AMD GPUs cheaper.

Or, maybe because tariffs are now 20%? Nah, can’t be that simple

 

[Daven]

Nvidia users and their money are easily parted.