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Retailers Anticipate Increased Radeon RX 9070 Series Prices, After Initial Shipments of "MSRP" Models

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Over the past month and a half, PC hardware retailers have tasked themselves with sharing of all sorts of bad news to their respective customer bases. Inet AB has outlined the outlook for regional availability of GeForce RTX 5070 graphics cards, but a newer blog entry focuses on the Team Red side of things. The popular Swedish store put a spotlight on today's launch of RDNA 4 products: "we have learned how the recommended prices, also known as MSRP prices, work for the launch of the AMD Radeon RX 9070 and RX 9070 XT. We are not allowed to say exact prices.., but simply put, they will apply to a limited number of cards. For this release, we will have MSRP prices from three manufacturers, all of whom have both an RX 9070 and an RX 9070 XT at MSRP." According to Inet's product table, the brands are: ASUS, PowerColor and SAPPHIRE. Respectively, the PRIME, Reaper and PULSE product families serve as substitutes to (absent) AMD-built equivalents.

So far, the retail launch of Radeon 9070 Series has experienced fewer hiccups—when compared to recent GeForce RTX 50-series releases. Unfortunately, Inet has indicated that price climbs are in the pipeline for AMD's brand-new RDNA 4 generation. The shop's blog elaborated on shifting circumstances: "the prices only apply to the first shipment of each model. For Sapphire and ASUS it will be just as usual, we have only received one shipment, and you can buy it until it runs out, but with PowerColor it will be different. In other words, only the cards that were released with MSRP prices at release will be sold for the lower price." Earlier today, Overclockers UK's initial batch of "baseline price conformant" stock was depleted rapidly—forum and social media posts boasted about "thousands of units" being amassed in a warehouse, prior to launch. Gibbo—a well-liked OCUK employee—shared some additional insight (yesterday): "I feel stock will be fine for a few days. MSRP is capped quantity of a few hundred, so prices will jump once those are sold through. Re-stocks and pricing is unknown going forward, nobody really knows what April will bring due to instability in world with USA starting to rage a trade war, we are all hopeful it won't impact computer stuff, but who knows."




Returning to Scandinavia—Inet continued its grim forecast for the next batches of AIB-produced products: "our second shipment from PowerColor is already waiting, and we cannot offer it at MSRP prices. This means that we will first sell the Reaper models at MSRP prices and the stock balance will tick down as usual until the first shipment is sold out. Then, with a certain delay, the stock will be replenished with new cards, and we will then release the Reaper cards for order again—although not at MSRP prices. If you receive an order with MSRP price even though the cards are sold out, we will of course give you that price, but unfortunately we have no way of continuing to sell cards at MSRP price after the first deliveries are sold out."

View at TechPowerUp Main Site | Source
 
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Intel to the rescue?
 

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Same old "supply" shit.

1741288247006.png

1741288320360.png

1741288352764.png
 
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MSRP is capped quantity of a few hundred, so prices will jump once those are sold through.

It sounds like companies are trying to redefine the meaning of the term MSRP.
Fine, fine. Companies are free to say whatever they want, just as I'm free to hold it against them.
A price is a price, all this amounts to is that I won't buy their stuff at all.
 
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This was reminiscent of the 30-series launch where every AIB had one model for sale at "MSRP" with almost no quantities available and everything else had an inflated price.

Best Buy even listed the $599 9070XT they had (XFX Swift I think) as a limited time price, with a countdown timer of 16 hours after 9AM EST, that was going to increase $130 after the timer counted down. It was immediate confirmation that the advertised "MSRP" was really a "launch-day sale price" for extremely limited quantities and everything else would be more expensive.

Edit: the counter still shows up on mobile:
Screenshot_20250306_142104_Chrome.jpg

So I would think the only way to interpret that is Best Buy is claiming MSRP is $729.99.
 
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Microcenter had a TON of cards, and a ton of people buying them at MSRP. They said they had over 1K stock, and they did have the higher priced models as well, and people were also buying them. Catch there is, you have to go to the store to purchase them

The issue with online places is all the bots that buy all available stock and then a few minutes later, they sell them on fleabay at 2x the price

The online places don't care who buys out all their inventory which is the big problem. They got no incentive to weed out the bots
 
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Microcenter had a TON of cards, and a ton of people buying them at MSRP. They said they had over 1K stock, and they did have the higher priced models as well, and people were also buying them. Catch there is, you have to go to the store to purchase them

The issue with online places is all the bots that buy all available stock and then a few minutes later, they sell them on fleabay at 2x the price

The online places don't care who buys out all their inventory which is the big problem. They got no incentive to weed out the bots

To be fair to our bot friends, if bots had physical form and walked into a microcenter they'd probably sell out too :roll:
 

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Microcenter had a TON of cards, and a ton of people buying them at MSRP. They said they had over 1K stock, and they did have the higher priced models as well, and people were also buying them. Catch there is, you have to go to the store to purchase them

The issue with online places is all the bots that buy all available stock and then a few minutes later, they sell them on fleabay at 2x the price

The online places don't care who buys out all their inventory which is the big problem. They got no incentive to weed out the bots
Yeah, this is true. I have a friend in Ohio (US) who lives near a Microcenter. He was in line for less than an hour and he snagged a PowerColor Hellhound RX 9070:
1741289078296.png

These bots are really annoying AF.
 
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Things are so bad and with all those tariffs going around are going to become so much worst, that I think whoever manages to buy a GPU at MSRP will be lucky, even if the price is bad. Well, OK, not everyone. People spending $800 for a 12GB card would probably regret it.

The thing is that with NO Nvidia in the market, AMD's 9070 will go out of stock even if there are 1000000 cards out there. People are desperate for a good GPU at a somewhat good price, considering market conditions and maybe this is the only time where the sticker wouldn't matter to some. Because there is no Nvidia in the market. Nvidia cut production of 4000 series cards and push problematic 5000 cards in the market at ultra low quantities leaving many without options.

There is also a rumor of 5090's getting recalled in Europe for the obvious reason of being a fire hazard.
 
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Yeah, this is true. I have a friend in Ohio (US) who lives near a Microcenter. He was in line for less than an hour and he snagged a PowerColor Hellhound RX 9070

These bots are really annoying AF.
Tell your friend to buy me one; my nearest microcenters are halfway into adjacent states over 6 hours away (one-way).
 
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We should boycott all of these companies. AMD and Nvidia for scamming us over fake MSRPs. Intel not only for stop making Battlemage but releasing no updates why there is no stock of Battlemage and why only two SKUs in the middle of the stack have been released/planned.
 
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This is getting ridiculous... All credible and trustworthy tech reviewers should boycot any GPU launches from now on and delay publication of any test articles and videos by at least 1-2 weeks. MSRP is practically just some imaginary number that marketing departments pull out of their a**es so we should treat any GPU hardware launch as it deserves.
 
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We should boycott all of these companies. AMD and Nvidia for scamming us over fake MSRPs. Intel not only for stop making Battlemage but releasing no updates why there is no stock of Battlemage and why only two SKUs in the middle of the stack have been released/planned.
Boycotting everyone helps the monopoly. People should buy Intel, if they don't intent on spending over $300, go and find an RTX 3060 12GB at a reasonable price, if they want Nvidia, or invest in an RX 7700/7800 if they can find them at under $500. Pay for other cards only when they are at MSRP levels, plus maybe 10% of the MSRP price for the better models. But not boycott everyone, because the only company that can wait and gain from that, is Nvidia. They make 30 billions per quarter from AI GPUs, they wouldn't mind seeing gamers boycotting them.
 
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Things are so bad and with all those tariffs going around are going to become so much worst, that I think whoever manages to buy a GPU at MSRP will be lucky, even if the price is bad. Well, OK, not everyone. People spending $800 for a 12GB card would probably regret it.

The thing is that with NO Nvidia in the market, AMD's 9070 will go out of stock even if there are 1000000 cards out there. People are desperate for a good GPU at a somewhat good price, considering market conditions and maybe this is the only time where the sticker wouldn't matter to some. Because there is no Nvidia in the market. Nvidia cut production of 4000 series cards and push problematic 5000 cards in the market at ultra low quantities leaving many without options.

There is also a rumor of 5090's getting recalled in Europe for the obvious reason of being a fire hazard.
Really don't think this is tariff related. People will try to make it political but even retailers in Sweden and other countries are all reporting the same thing. So unless they have started their own tariffs this is just a price jump by the AMD Board Partners.
 
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Weird setup, they sold all the $599 9070XT's but the rest are now $650+.

I do see 9070 models at their $549 price still available.
 
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There's no shortage of gddr6... They'll be loads of 9 series available and little demand by the summer. Similar for Nvidia 5 series once gddr7 manufacturing is sorted.

Just total bullshit by retailers who want you to buy now,..
 
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Really don't think this is tariff related. People will try to make it political but even retailers in Sweden and other countries are all reporting the same thing. So unless they have started their own tariffs this is just a price jump by the AMD Board Partners.
It's not about politics. Tariffs are becoming a reality and AIBs and retailers are considering this. Maybe they expect to have lower sales and/or lower profit margins after the tariffs start affecting prices worldwide and so they are taking this opportunity to make some profits now that they can.
 
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AIB partners are the scalpers now...

9070XT sold out in our local pc shop within the hour. Some even as expensive as the 5070TI, and people still bought them because that is what was in stock.

The AIB partners is only going rape people round 2 with Nvidia and AMD.
 
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It's not about politics. Tariffs are becoming a reality and AIBs and retailers are considering this. Maybe they expect to have lower sales and/or lower profit margins after the tariffs start affecting prices worldwide and so they are taking this opportunity to make some profits now that they can.
I think it is. It is all the US news is talking about. Tariffs I know have been a thing for a long time. Canadians get almost all their milk from the USA. Because of Canadian tariffs the average gallon of milk in Canada is over $8 compared to the average price of $3.50 in the USA. I think the tariffs the USA is imposing are just a ploy to meet certain demands. Granted it has already led TSMC to announce a facility in the USA and Intel is starting to spin theirs up and believe Micron also has a facility in the works.
 
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In Greece.
This is the most known retailer, but also much more expensive than others. Others could be 100-200 euros cheaper. (EDIT: Just checked the two most known price comparison sites and it seems that none other have the 9070s in Greece).
But it is an indication of what is happening.

I show only the cheapest option from every GPU.
1741290906123.png
1741290963110.png
1741291058874.png
1741291098761.png



What is important here is that both Nvidia cards are NOT available to directly buy them. You put an order and you wait for them to get a part and then send it to you.
Both Radeon cards ARE available. You can go in a shop and buy them NOW.
 
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Most of them are €1000+ here in the Netherlands.

So yeah, not even AMD can save the price hikes.

Either get used to it, or find a new hobby.
 
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I wanted to gift a new card to a friend of mine, nVidia in Canada was gone in less than 1 minute on launch day (and I'm happy I didn't manage to buy one with what happened next).

Today I tried to buy a 9070XT.
2 hours and 30 minutes after launch there were still a few available at CanadaComputer (must go to the store, not online) to the point that I was able to choose the model. Got an Asus Prime OC at 959$ CAD which is basically our MSRP (haven't seen any model below that).
The stock situation is sad, clearly in need of more competition at all levels.

As for myself, I'll keep my 3090 liquid. Next generation though... We'll see, cause I use it for my side-gig as well (astrophotography) and CUDA is the only way, at least for now.
 
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To be fair to our bot friends, if bots had physical form and walked into a microcenter they'd probably sell out too :roll:
I'm lucky to live near the microcenter near kansas.. only a couple hours away but still. Man.
 
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