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Sapphire Initiates Radeon RX 9070 XT & 9070 PURE Series Marketing Campaign

T0@st

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Sapphire Technologies has started teasing new PURE series graphics cards; earlier today a social media post stated that new offerings are: "coming your way." An accompanying image presents two semi-obscured signature white models—press outlets believe that the pair are custom Radeon RX 9070 XT and RX 9070 (non-XT) models. Sapphire did not exhibit at CES 2025, but a lonely triple-fan Radeon RX 9070 XT PURE card did make the overseas journey to Las Vegas. At the time, AMD presented a small smattering of RDNA 4 board partner samples at a roundup showcase.

Sapphire started to market its new darker dual-fan PULSE design last month, but a series of leaks have ruined the company's (social media-driven) build-up of product anticipation. We have not witnessed any Sapphire Radeon RX 9070 XT or 9070 (non-XT) PURE stock reaching retail storage locations, but lower-end PULSE models have been distributed—reportedly, at least East of the Mediterranean. Sapphire's CES demonstration sample sported an almost all-white enclosure, a triple-fan cooling solution and dual 8-pin power connectors. The PURE Radeon RX 9070 XT and RX 9070 (non-XT) models could feature limited RGB lighting—an "ARGB out" connector was present on the back section of Sapphire's presentation card.



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Even though it's mostly hidden, it would be nice if the PCB was white too. I just like to know its back there. :)
 
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