You need a "meh, don't care" option.
It's a 'design' award, which basically doesn't actually mean the design is good for use in any way.
E.g. you could submit a design for a car with no doors and it could win the award but ultimately being useless outside of the 'dukes of hazzard' fan base.
Also, most importantly, as a submitter, you are essentially paying for the award, kind of like 'product of the year' and other such things.
Some people may care about it, some may not.
I've never based a decision on anything they've ever shown and I'm pretty sure some things they've given awards to have not even made the product commercially successful.
A TPU product award even after a late Friday night half-assed review would carry more weight.